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HELLO.
I WAS BORN
WITHOUT A NAME.
ROBBIN
ROBBINROBBIN
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
GRANDMA
MY SWEET
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...
The Passion Conversation: Brand Manage Camp
IF YOU DON’T LIKE PEOPLE
GETOUTOFMARKETINGPERIOD.
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
LET’S GET
GEEKY
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
LOVE
THE BESTBRANDS,
are the ones that never let us forget
the MOSTthe brands we
PEOPLEhow it feels to be GOOD
LOVE STORIES
The Passion Conversation: Brand Manage Camp
23MILLIONneed treatment for addiction*
*SOURCE: SAMHSA
3MILLIONactually seek it.*
*SOURCE: SAMHSA
The Passion Conversation: Brand Manage Camp
REFRAMINGthe conversation
ADDICTIONto...
from talking about
RECOVERY
...talking about
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
BOX
journey
409stories shared
on the web to date.
WEBSITE
GROWTH
OFFLINE.
of
WORD OF MOUTH
HAPPENS...
6kand events
sponsored
SONSHINE
ROBMORRIS
The Passion Conversation: Brand Manage Camp
UH.OH
WE HAVE
A PROBLEM
TWO CHILDREN
EVERY MINUTE
STORYtell us your
The Passion Conversation: Brand Manage Camp
FILL IN THE BLANK
I AM...
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
OFFLINE.
of
WORD OF MOUTH
HAPPENS...
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
POWERFUL
RESULTS
4Xmore donations
since changing
their name.
20,000Love 146
twibbons
394Task Forces
1oooffline events
in the last
six months.
500k+hits per month.
250user submitted
videos in the
last year.
250
250user submitted
videos in the
last year.
250user submitted
videos in the
last year.
250user submitted
videos in the
last year.
250
250
250
Q&A.@robbinphillips
MOREONE
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
USEOURFANS
LEVERAGE
OURADVOCATES
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
The Passion Conversation: Brand Manage Camp
YOU LOVETHEM
You can become famous
for the people who love
you. For the way

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The Passion Conversation: Brand Manage Camp