Opensource Based SAAS MutliStore Management Platform for retail brands developed in open source platforms like PHP, MySQL, ZEND framework, used for multi brand stores

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Case Study
SaaS Based Multi-Store Market Place

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Magento Multi-Store Ecommerce Management is a web based virtual mall. It’s an e-
commerce virtual mall cum SaaS based model using Magento e-commerce platform where retail
merchants can sign-up and create their own e-commerce and m-commerce stores with their own
domain names.
Magento Multi-Store Ecommerce Management, a unique centralized multi-store
ecommerce management system facilitates the management of several web stores from a
single admin panel. The backend also enables the webmaster to add and to modify catalog items
on separate websites from the same backend system. The administrator can also update
necessary changes to reflect all those websites from this panel.
This virtual mall facilitates different web stores like http://dev1.wookart.com/ (All Kind of
Products) | http://dev3.wookart.com/ (Handicrafts) | http://dev4.wookart.com/ (Electronics) where
the customers can buy products online and this powerful multi-store solution provides
flexibility required to mange products, catalogs, orders, payments etc. for different online stores
as well as to make any necessary configuration changes for every website individually.
The below can be integrated with the respective online store to increase the scalability of the
estore.
• Cash on Delivery
• Javas Logistics
• SMS Gateway Integration
• EBS Payment Gateway Integration
• Loyalty Integration
Merchants will able to choose their store name as URL and also able to select the theme for their
e-commerce store. The merchants can add new products, manage their users, inventory, store,
view different reports, generate different discounted coupons and even do promotional activities.
Super admin will create the accounts for different merchants on their request and then merchants
can access their respective stores. It is like e-commerce platform for the merchants for selling
their products online.
Featured Services
• Multi-Store Ecommerce Store Management: With this Multiple stores can be managed from the
same admin panel.
• Catalog Browsing: Its Simple and easily configurable (e.g. size, color etc.), Products can be
Bundled and grouped products with Unlimited product attributes w.r.t to the Categories
• Product Browsing, Customer Accounts, Check-out/Shipping/Payment, Merchant Registration,
Merchant Sections
Client Requirement

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o Order Management : View, edit, create and fulfill orders from the admin panel, Create one or
multiple invoices, shipments and credit memos per order to allow for split fulfillment, Print
invoices, packing slips and shipping labels
o Site Management: Batch import and export of catalog and customer information, Content
Management System for informational and landing pages, Tax rates per location, product type or
customer group
Technologies Used
Operating System Linux Cent OS, Multi-Server Architecture with Staging & Production
environment through Version controlling releases Load Balancer, Apache
optimization, security and SSL implementation, scheduler for backups,
alert monitoring system integration, server performance tuning at regular
intervals, software firewall configuration and maintenance, email server
configuration etc.
Development Environment PHP, Magento 1.7 CE, Jquery, Prototype.js, SVN, Solar Search Engine,
Third Payment Gateway Integration, Integration With Pos System Or
Customer Orders etc.
Database MySQL, DB Clustering, DB Optimization, High Availability, Master –
Slave Replication, Query optimization, Slow Query Optimization,
scheduler for backups, Alert Monitoring System integration, Percona
Server Integration etc.
Project Challenges
Team faced the following challenges:
• Admin panel access based on role
• Setup catalog management access based on plan selection while merchant
registration
• Logistic implementation with Java
• EBS payment gateway integration
• Import products and generate HTML based specification
• Promotional SMS and Transactional SMS integration
• Reports generation based on store
• Loyalty Integration
• Product category management w.r.t different online estores to find the
products faster for an enhanced user experience

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Manpower
Project Leader 1
Developers 4
Designers 1
Quality Assurance Testers 1
Planning
Keeping in mind the enormous structure of the website and the challenges involved a
3-tier development approach was adopted consisting of:
• The Data Access layer containing the libraries responsible for accessing data from the database.
• The Business Logic layer consisting of all business logic procedures for modules like user
profiles, groups and registration info etc.
• The User Interface layer which forms the Graphical User Interface of the website.
Architecture
We are using 3- tier architecture which consists of Presentation layer (PL), Business Access layer
(BAL) and Data Access layer (DAL).
BAL: Business Access layer contains business logics and validations related to the data.
DAL: Data Access layer contains methods which help the business layer to connect the data and
perform required action via returning data or manipulating data (insert, delete, update).
PL: Presentation layer contains .phtml where data is presented to the user and inputs are taken
from the users.
Deployment Architecture
For deployment we are using Linux Cent OS 6.0. We are also using MVC architecture.
The benefits of MVC are given below:
1. Enables the full control over the rendered HTML
2. Easy integration with JavaScript frameworks

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3. Follows the design of stateless nature of the web
4. Restful URLs that enables SEO
5. Provides RAD development
Development Highlights
The application provided the client with a system capable of handling all the data and with ease
of access for everyone. We can say it’s based on SAAS model and allow small outlet or stores to
have their own site to sell products online.
The control of the site is given to the administrator who can set up products, customers, catalog,
promotional offers admin users, user roles and assign page-level access to each user.