3. Facebook
Changes
(Overview)
• Page updates and your friends’ activities
EdgeRank show up in the
news feed and real-time
Challenges ticker both.
• Effects Brand Pages (Decides
Strategy
which posts to show in your
news feed and at what rank)
Know • 3 components:
Facebook
– Affinity – User relation
– Weight – Type and Level of Interaction
– Time Decay – How Recent?
GraphRank
Insights
4. Research by: EdgeRank Checker
Facebook
Changes
(Overview)
EdgeRank • Impressions Interaction
• Understand the influence
of EdgeRank and
GraphRank Logarithms.
Challenges
• Users don’t have to ‘like’
your page to
Strategy comment/like/share
/participate in a
quiz/contest.
Know • Users only have to ‘Like’ a
Facebook page if they want to
support your brand, your
belief/idea or follow your
posts.
GraphRank
• Challenging to show up and
remain in New Feed.
Insights
5. Facebook
Changes
(Overview)
EdgeRank
• Content is King – Build Content
Challenges Strategy.
• More Targeted and Influential
Strategy Facebook Ads and Sponsored
Stories( Page-Like story and
Post-Like Story work like
Know Personal Recommendation for
Facebook Fans Friends’).
• Subscriptions (Wall posts) can be
used for Celebrity Endorsement,
to leverage Page Views.
GraphRank • For a new or dead page: Throw a
teaser, improve the page rank
and then throw in the net.
Insights
6. Facebook
Changes
(Overview)
EdgeRank
Challenges
Strategy • Measure how viral your content is. Learn. The key is to
create shareable content but at the same time, maintain a
brand association.
Know
Facebook • Let there be a catch. But don’t overdo sales. Try to create
as rich a user experience as possible.
• Share more photos, links and videos. (Tip: Give Complete
GraphRank URLs, not shortened ones as people are
3 times more likely to click the original ones)
• Time your posts. (Tip: Posts posted outside the working
hours of a day have 20% more engagement).
Insights
• Listen and Respond to Positive & Negative comments,
both.
7. Facebook
Changes • Fb ads are based on the
(Overview)
location mentioned in your
profile, not your IP address.
• Facebook Recommendations
EdgeRank
(of Pages) is organic and is
generated by evaluating your
Challenges unique interests.
• Featured Ads and Sponsored
Strategy Stories are paid.
• Facebook is working on
Know
Interactive Ads.
Facebook • Posting with 3rd party apps is
not penalized anymore.
• Ticker increases your chances
GraphRank of Social Discovery.
• Editing your News Feed is now
more easy than ever. Even more
difficult for Marketeers..
Insights
8. Facebook
Changes
(Overview)
GraphRank
EdgeRank • New Facebook Game Ticker
has been added.
• It gives a live feed of game
Challenges
activity, score and
achievement.
Strategy
• App Page design is clean and
shows (in a glance) your
Know friends’ interaction with
Facebook apps.
• You know, without any effort
or navigation, that the game
GraphRank exists and which of your
friends are playing it.
Insights
9. • A step towards creating a
tight Facebook Game
Community.
• Organic.
• Discover More Content due
to Automatic Generation of
Stories - Quicker and Easier.
Hit over 198, 000 fans in less
than 3 days.
10. Facebook
Changes
(Overview)
EdgeRank
Challenges • Evaluate the correlation between the posts and people talking about this.
• See how viral each post is. Analyze what people expect from your page
and what they appreciate the most.
Strategy
Know
Facebook
• Click ‘reach’ to see a breakdown of whether that reach came directly from your Page
GraphRank
activity, Facebook Ads, or was viral (fans generating stories).
• Click ‘engaged users’ to see : Other clicks (clicks on other parts of the post, such as
the name of the person that posted it) ; Link clicks (the number of clicks in a link on your
post) ; the number of stories generated from your post, by fans.
Insights • Click ‘talking about this’ to see whether these stories generated were someone liking
your post, or sharing your post.
• Virality is a percentage of people that created a story about your post, against the total
reach.
11. Facebook
Changes
(Overview)
• Friends of Friends (Exposed to your Page Activity but are not fans.
EdgeRank
Challenges
Strategy
Know • Takes into account all the interaction and posts generated in a specific
Facebook time period. (A week by default)
GraphRank
• The number of times someone has been exposed to your Page organically or
Insights through an ad in a week.
12. Facebook
Changes
(Overview)
EdgeRank
Challenges
Strategy
Know
Facebook
• Get to know the demographics( Gender and Age), Location and
GraphRank Language of the People who liked your Page. Understand what type of
people you are reaching out to.
• Understand the sources that generate the maximum traffic and
interaction for your page. Use these sources in the future.
• Use this in adjusting content for future.
Insights
13. Facebook
Changes
(Overview)
EdgeRank
Challenges
How people visited your Page. How many times each person
Strategy See which source you need to viewed your content.
work on.
• Demographic, Location and
Know Language of your Reach.
Facebook • Total Page Views and
unique visitors.
• Total Tab Views and
External Referrals (a URL
GraphRank not belonging to Facebook).
Insights
14. Facebook
Changes
(Overview) • Friends of Fans that
saw a story published
about your page.
EdgeRank
Challenges
Strategy • Demographic, Location and
Language of your Reach.
Know
Facebook
GraphRank
• Unique Visitors who
interacted with your
Page or created a
Insights Story.
