CTC Online Coaching Webinars
http://thetravelinstitute.com/ctc-online-coaching-webinars/
Join Cory Andrichuk, MCC this summer as he facilitates a series of six webinars on selected components from the new CTC course. Through real-life travel business scenarios and examples, Cory will focus on the practical application of the course materials. Each of the first five sessions will focus on one of the 10 key core courses and the final session will review all 10 plus test preparation tips.
Each week he will encourage discussion of that week’s topic and will be there to answer any questions so that you can get the most out of your CTC professional certification.
Cory will help coach you, motivate you and keep you on track while demonstrating new ways for you to develop and grow your business.
Register for all sessions for $99 or choose only the sessions you want for $19.99 each.
All sessions start at 3 p.m. EDT/Noon PDT. Click here to reserve your place!
Registration in the CTC certification program is required.
Coaching Webinar Agenda:
June 9 – Coaching Session #1 – The Marketing Process (90 minutes)
June 23 – Coaching Session #2 – The 3 Pillars of Interpersonal Excellence (60 minutes)
July 7 – Coaching Session #3 – Emotional Intelligence Fundamentals (60 minutes)
July 21 – Coaching Session #4 – 5 Levers for Producing Great Leaders (60 minutes)
August 8 – Coaching Session #5 – Managing Change: Identifying your Profile (60 minutes)
September 15 – Coaching Session #6 – A 90 Minute Review and Test Preparation (90 minutes)
This summer, why not use the slower pace and longer days to do something for yourself … earn your CTC!
http://thetravelinstitute.com/ctc-online-coaching-webinars/
5. cory@coryAndrichuk.com
What is one strength you have in
terms of your current marketing
plan/ idea/ strategy?
What is one area where you can
look for your ‘improvement’?
7. cory@coryAndrichuk.com
Traditional Marketing is sometimes like being
hammered over the head with the
message!!
People are finding ways to TUNE OUT
traditional marketing messages…
So what do you do??
9. cory@coryAndrichuk.com
Market Research
#1. Primary Research - Are those you can do
yourself.
#2. Secondary Research Sources are those that
others do for their own purposes, but that may
serve your purposes, too.
10. cory@coryAndrichuk.com
Yellow Pages
Visit to competitor
Call to competitor
Speech or talk made by competitor
Article written by competitor
Competitor's publications
Current or
Help wanted ads
Convention or trade shows
Clients of competitor
former employees
Analyze your competitors
Suppliers
Professional organizations
Other competitors
The "Grapevine"
Promotions
Advertising
Internet Site
11. cory@coryAndrichuk.com
Analyze your Partners
• Suppliers (Cruise lines, Tour Operators, Tourist
Bureaus)
• Vendors (CRS's)
• Outside sales reps (Independent contractors)
• Volunteers
• "Circles of Service" companies
• Clients refer others to you
• Clubs and associations
13. cory@coryAndrichuk.com
Analyze your customers
1. My target customer audience is:
2. The average age of my customers is:
3. The average income of my customers is:
4. My customers buy this kind of travel (in
general):
5. My customers are loyal to me because:
6. My customers buy their travel this
way (walk-in, home, internet, etc.):
7. They buy from me because:
8. They buy generally at this time of
year:
9. I reach my customers in this way:
10. I can exceed their expectations by:
11. Other characteristics of my
customers are:
18. cory@coryAndrichuk.com
…because they love and
treat their pets like
Children/ family!
And/ Or…
…because they choose
NOT to have children
and still want to take
their pets on vacation!
19. cory@coryAndrichuk.com
cory@brandUcoaching.com www.airbnb.com
WHO…
2008
San Francisco,
Airbnb is a trusted
Community
marketplace
for people to list,
discover, and book
unique
accommodations
around the world
— online or from a
mobile phone.
Metrics
• over 10 million
nights booked
• over 300,000
listings worldwide
• over 33,000 cities
• 192 countries
• over 600 million
Social Connections
20. cory@coryAndrichuk.com
Survey finds travel agent users more satisfied with travel experience
New York, NY, February 27th, 2014 — The American Society of Travel Agents (ASTA) today
announced the release of its new study, Value of Travel Agents, which was sponsored by
Carnival Cruise Lines. The primary objective of this study was to measure the value of the travel
agency channel and to show whether working with travel agents enhances the travel
experience. And the results confirmed just that, and more.
Findings from the Value of Travel Agents study, which was conducted by MMGY Global,
discovered that over half of Millennial (59%), Xer (53%) and Boomer (58%) leisure travelers who
used travel agents believe that vacations planned with travel agents were better than those
organized without their assistance. Not surprisingly, consumers that use an agent travel more
(average 4.7 trips) than consumers that don’t use a travel agent (average 3.6 trips).
“The Value of the Travel Agent study shows that people who use a travel agent are more likely to
be satisfied with their trip. The research also provides insight into how and where travel agents
can expand their businesses." said ASTA CEO Zane Kerby.
http://www.asta.org/News/PRDetail.cfm?ItemNumber=11166
21. cory@coryAndrichuk.com
What are you willing to consider?
Automatic Experience:
Operating under default settings…
“I cannot change… I was born this way!”
Travel has turned into a commodity…
I do not understand digital/
social/millennial…
There’s no money in travel…
Clients these days are rude!
That people buy travel ONLY on price…
That the internet is unfair…
Direct and online bookings are killing me…
Nobody talks to anyone anymore…
I miss the old way of doing things…
Choice & Opportunity:
Choose to see life differently,
Choose to think differently,
Choose to do things differently,
Choose to be personal, customized & caring,
Choose to USE perspective,
Choose to consider opportunities, & options,
Choose to create more meaning & purpose
Choose to be different!
Choose to embrace change more often,
Choose to create the travel experience with
your hello
Choose to enhance your professional travel
passion with technology!
36. cory@coryAndrichuk.com
It’s a mindset shift!
STOP telling /selling…
AND Become VALUABLE…
Become RELEVANT…
Become USEFUL...
Become YOU (again!)
Become brand U
41. cory@coryAndrichuk.com
Your plan needs goals
2 sets of responsibilities:
1.One is to manage today's business.
2.The other is to manage tomorrow's business.
43. cory@coryAndrichuk.com
S.M.A.R.T Goals – Using a 3-P Formula
( Brian Tracy)
Specific… I EARN $X in commission per month
Measurable… I COMPLETE my CTC, by October 31, 2014
Attainable… I HIRE passion, personal, and professional people
Realistic…I SELL one travel package each day
Timely… I POST on Facebook daily
52. cory@coryAndrichuk.com
My Niche
I create unforgettable romantic getaways to exotic tropical destinations for time
starved couples who are too busy and/or overwhelmed and need to reconnect with
each other and re-kindle the romance.
63. cory@coryAndrichuk.com
Review you and your agencies logo, marketing,
Products & Services, and Personality to ensure you
are congruent online and off!
Market you and your brand and not anything/
anyone else by creating client touch points:
•Welcome to my Travel Agency greetings,
•Personal Hand-Written Thank You notes,
•Unique & Personal Coffee dates, and Shopping
excursions!
•Personal Passport Renewal Reminders,
•Thank You for Your Referral,
•Creative Welcome Home, Birthday, Anniversary
Check List
65. cory@coryAndrichuk.com
Your Vision Statement…
…is a picture of what you see your
business becoming in the future.
… offers you clear direction for
your future activity.
… is part emotional (the product of
your imagination, hunches and
values) and part rational – based on
your analysis.
66. cory@coryAndrichuk.com
Historical Examples….
1. “A computer on every desk.” Steve Jobs
2. “A computer on every desk in every home running
Microsoft software.” Bill Gates
3. “Produce an affordable automobile.” Henry Ford
4. “One team, one country.” Nelson Mandela
68. cory@coryAndrichuk.com
Dissected…the mission statement should
convey some of these parts:
1. Values – To Inspire, to Educate, To Lead, Engage, Interact,
2. Geographic Areas – local, regional, community, state/ provincial
3. Purpose – To serve
4. Responsibility – To enrich, cultivate, support,
“To <insert Value> in my community of <insert Geo Area> and
<insert Purpose> and/ or <insert Responsibility>
Survey finds travel agent users more satisfied with travel experience
New York, NY, February 27th, 2014 — The American Society of Travel Agents (ASTA) today announced the release of its new study, Value of Travel Agents, which was sponsored by Carnival Cruise Lines. The primary objective of this study was to measure the value of the travel agency channel and to show whether working with travel agents enhances the travel experience. And the results confirmed just that, and more.
Findings from the Value of Travel Agents study, which was conducted by MMGY Global, discovered that over half of Millennial (59%), Xer (53%) and Boomer (58%) leisure travelers who used travel agents believe that vacations planned with travel agents were better than those organized without their assistance. Not surprisingly, consumers that use an agent travel more (average 4.7 trips) than consumers that don’t use a travel agent (average 3.6 trips).
“The Value of the Travel Agent study shows that people who use a travel agent are more likely to be satisfied with their trip. The research also provides insight into how and where travel agents can expand their businesses." said ASTA CEO Zane Kerby. “ASTA thanks Carnival Cruise Lines for sponsoring this important research."
The study also found other interesting and positive results. Use of traditional travel agents appears to be growing. The study found that thirteen percent of U.S. travelers used a traditional travel agent in the past year, which is up from eleven percent a few years ago. Of the leisure travelers who did not use travel agents in the past 12 months, forty-one percent indicated they were open to using one in the future.
The study was conducted by a third party, MMGY Global, who has extensive experience surveying consumers on the subject of travel. MMGY Global authors the annual Portrait of American Travelers®. The survey results were based on responses from 8,338 travelers who have been on at least one leisure trip requiring overnight accommodations during the past 12 months. There were 3,243 respondents who have been on at least one business trip requiring overnight accommodations during the past 12 months. All respondents were screened to ensure they had an annual household income of more than $50,000.
ASTA members will be given access to a summary of the findings, access to a member-only webinar on Apr. 9 and as a list of actionable items to help them market their businesses to consumers. The final report, which is 270 pages long, contains additional detail and insights that suppliers and travel professionals may find relevant when developing their marketing plans. It can be purchased at ASTA.org as of March 13th.