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Employee Branding
1.
Internal Branding
Sheila Hirst Hirst Communication
2.
Questions for Communicators •
Is brand relevant internally? • Has it changed our jobs as internal communicators? • What is our role in it?
3.
Recognisable Brands
4.
When the brand
experience isn’t aligned
5.
Four expressions of
brand CORPORATE PRODUCT EMPLOYEE EMPLOYER
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