Bm credentials, spring 2011

Brand Manual is a branding &
service design consultancy

We work with companies to
create new brands and design
the products, services, spaces
and interfaces that make the
experience real for customers.

www.thebrandmanual.com

Product design
Package design
Service design
Design management

Brand
positioning Retail concept
Communication Experience
concept concept

Your
business = brand
idea Relationship
Brand platform design
Brand architecture w/Partners
Sub-contractors

Innovation training
Internal communication
Culture
Attitude


The customer experience can be designed,
enhanced and controlled to generate greater
profit and customer satisfaction.

Experience
Value for companies

Service

Branded goods

Products

Commodities

Value for customers

Designing a better customer
experience, we help you
understand what impacts
customer satisfaction and work
with you to implement new
rules, inside your company,
that improve your bottom line.

Clear Channel

Clear Channel’s dominant position in outdoor advertising had
been eroded. To reinvigorate it, we developed three packages
with specific color-codes and identity.


These identities are also used as filler space and carry a
double-benefit: the space becomes highly visible and the
icons used are memorable creating spontaneous associations
when potential customers are presented with sales material,
often exclaiming “I’ve seen this before”.


Viru

Viru is a growing, international beer brand owned by Baltic
Beer Co (London) Ltd. It is brewed and bottled in Estonia,
but sold worldwide.


Brand Manual was charged with unifying and clarifying the
positioning of the brand, re-designing the packaging and to
extend the identity to all POS materials, communication and
internet. The Viru website is www.virubeer.com.


Prisma

Prisma is a hypermarket present in Finland, the Baltic and
Russia. It differs from other hypermarkets yet it’s value
statement was based on a discounter’s price offer. Our first
task was to do a thorough brand audit of the organization and
make long-term strategic recommendations.

Prisma has now reduced the importance of price arguments
in communication, focusing instead on it’s uniqueness, instore
value creation and customer benefits, which has increased
its market share and made Prisma an opinion leader in the
retail segment.


Synerall

Synerall is an energy management web service created for
the German and Scandinavian market. We developed the user
logic and designed the graphic user interface.

Our innovations include how consumers can pay directly for
electricity on rental property without changing contracts with
the energy company.


Estonian non-profit organizations association

We were commissioned by the NGO association to imagine
better government and to showcase the importance of
service design through an online environment that would
improve the provision of local government services.

The resulting work
describes
government 2.0: a
transparent,
location / interest /
time based
authenticated and
searchable web
interface based on
open-source
platforms and
integrating already
existing systems.


TaxiPal

TaxiPal is an innnovative location based taxi ordering service.
It allows you, without understanding the language or knowing
your own location, to order a taxi and get to where you want
to go.

We helped clarify
the system
architecture, making
it easier and faster
to order a cab.

We helped find the
name and developed
the identity for the
brand and the UI
design of the app.


Sinep

We created the Sinep brand for a company selling intelligent
electric plugs. The plugs are used on office water coolers to
shut them down on off-hours. This is 128 hours out of a
total of 168 in the week.

The name comes from the fact, that mustard makers also
make their money not from the mustard we eat, but the
mustard that is left on the plate. We developed the name,
the identity and marketing concept.


Your need to sell won’t
make anyone buy

Branding ABC describes the branding
process and why it is necessary. It shows
how to create, build and grow your brand.
You’ll learn to ask the right questions of your
company, product, service and market to
build your brand systematically and logically.

Innovate or die: but how?
Innovation ABC introduces the processes
and mechanics of design thinking, the
necessity of innovation, the fundamentals
of motivating highly skilled individuals and
how to build a company culture where new,
useful ideas don’t happen by accident.

Branding
ABC


Our unique skill is the ability to
understand your core business
need, and to match that to our
understanding and insight of
customers, values and desires.

Brand Manual was created in 2009 by
four partners, each with 10-20 years
of experience in branding, advertising
and design.

For more information and case studies
visit our website www.thebrandmanual.com

Bm credentials, spring 2011

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Bm credentials, spring 2011