e-commerce in India: opportunties & challenges

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Private shopping club Exclusive members Sales at up 70% off Time sensitive & limited stock Discreteness Efficiency Transparency Endorsement Traffic

E-commerce in India # a numbers game consumers infrastructure

Estimated 72m internet users by 2008 What Indians do online (2008) CAGR = 114% Population by income (2008) Top internet user countries (2008) in m people (except ‘other’ in bn) 0.3 1.8 97.9

Indian consumers Fashion conscious Disposable income Early e-com adapters Time constrained Motivation: deal & access Brands Great Nationals Boost of Internationals

Eco-system Consumer Mentorships Spectrum of education Finance Trust E-Commerce experience Demanding but deals Infrastructure Bureaucracy Logistics Political execution: VAT Gateways & COD “The Brits introduced...” Leapfrogged into services

Become a member & join the team www.brandmile.com/invite/dirk careers@brandmile.com Dirk van Quaquebeke, CEO twitter.com/VQIndex twitter.com/brandmile #brandmile #CAS11 facebook.com/brandmile THANK YOU

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e-commerce in India: opportunties & challenges

1. feedback @VQIndex #brandmile #CAS11

2. Private shopping club Exclusive members Sales at up 70% off Time sensitive & limited stock Discreteness Efficiency Transparency Endorsement Traffic

3. History of time Protected areas: hotels, airports Shopping areas: high street, depart. stores New urban areas: malls Problems? What’s next? > 150 brand partners

4. E-commerce in India # a numbers game consumers infrastructure

5. Estimated 72m internet users by 2008 What Indians do online (2008) CAGR = 114% Population by income (2008) Top internet user countries (2008) in m people (except ‘other’ in bn) 0.3 1.8 97.9

6. Indian consumers Fashion conscious Disposable income Early e-com adapters Time constrained Motivation: deal & access Brands Great Nationals Boost of Internationals

7. Eco-system Consumer Mentorships Spectrum of education Finance Trust E-Commerce experience Demanding but deals Infrastructure Bureaucracy Logistics Political execution: VAT Gateways & COD “The Brits introduced...” Leapfrogged into services

8. Become a member & join the team www.brandmile.com/invite/dirk careers@brandmile.com Dirk van Quaquebeke, CEO twitter.com/VQIndex twitter.com/brandmile #brandmile #CAS11 facebook.com/brandmile THANK YOU