Social Media and the Local Church

Social Media & the Local Church
Brandon Cox | brandonacox.com

Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox

A Rationale for Going Social


Why did the apostles do what they did THEN?


They had new roads (technology)


They had a universal language (UTF-8)


There was a universal empire


There was a universal empire
There were monumental cultural shifts at work


Why do we do what we did in 1990?


We have the printing press - introducing books & periodicals


We have telegraphs and telephones - speeding up communication


We have radio and television - enlarging the audience


We have radio and television - enlarging the audience
We have mass mail - engaging people with correspondence


What should I do in 2012?


Value and forge connections - the most undervalued asset of the church


Incite and engage in conversations - which happen with or without us


Incite and engage in conversations - which happen with or without us
Observe and inﬂuence culture - not OF it, or IN it, but FOR it


“A powerful global conversation has begun. Through
the Internet, people are discovering and inventing new
ways to share relevant knowledge with blinding
speed. As a direct result, markets are getting smarter
—and getting smarter, faster than most {churches}.”

~ The Cluetrain Manifesto, 1999
www.cluetrain.com

“These markets are conversations. Their members
communicate in language that is natural, open,
honest, direct, funny and often shocking. Whether
explaining or complaining, joking or serious, the
human voice is unmistakably genuine.
It can't be faked.”

www.cluetrain.com

“Most {churches}, on the other hand, only know how
to talk in the soothing, humorless monotone of the
mission statement, marketing brochure, and your-call-
is-important-to-us busy signal... No wonder
networked markets have no respect for {churches}
unable or unwilling to speak as they do.”

www.cluetrain.com

What is ETERNAL?


What is ETERNAL?
God made us for relationships.


What is ETERNAL?
God wants His message distributed.


What is ETERNAL?
People are conversational.


What is ETERNAL?
Sin leaves us lonely.


What is ETERNAL?
Sin leaves us lonely.
God wants every space ﬁlled with His glory.


Deﬁnitions


Deﬁnitions
Social media - pieces of information around which there is
a conversation being had


Deﬁnitions
Social networking - people, connecting via technology


Deﬁnitions
Branding - Framing the story you hope people tell about a
person, product, or organization


Deﬁnitions
Branding - Framing the story you hope people tell about a
person, product, or organization
User experience - how things get used by normal people


Principles & Strategies


I need to be purposeful.


I need to be social.


I need to be authentic, transparent, and real.


I need to be generous.


I need to be generous.
I need to be personal.


I need to "show up" and be active.


I need to be INTERactive.


Outside the bubble.


Outside the bubble.
Expanding the circle.


Outside the bubble.
Being non-threatening.


Outside the bubble.
Being non-threatening.
Creating bridges.


Social Networks


Social Networks
#1: Facebook


Social Networks
#1: Facebook
Study the social graph


Social Networks
#1: Facebook

Put a like button on EVERYTHING!


Social Networks
#1: Facebook


Announce events


Social Networks
#1: Facebook


Announce events

Create multiple groups


Social Networks
#1: Facebook


Announce events


Utilize pages


Social Networks
#1: Facebook


Announce events


Utilize pages

Track insights


Social Networks
#1: Facebook


Announce events


Utilize pages

Track insights

Consider advertising


Social Networks
#2: Twitter


Social Networks
#2: Twitter
Follow people strategically


Social Networks
#2: Twitter

Utilize Twitter lists


Social Networks
#2: Twitter


Treat it as a conversation


Social Networks
#2: Twitter


Treat it as a conversation

Converse about content


Social Networks
#3: Youtube


Social Networks
#3: Youtube
#4: Pinterest


Social Networks
#3: Youtube
#4: Pinterest
#5: Foursquare


Social Networks
#3: Youtube
#4: Pinterest
#5: Foursquare
#6: Instagram


Social Networks
#3: Youtube
#4: Pinterest
#5: Foursquare
#6: Instagram
#7: LinkedIn


Social Networks
#8: Vimeo


Social Networks
#8: Vimeo
#9: Google +


Social Networks
#8: Vimeo
#9: Google +
#10: Meetup.com


Methodologies


Methodologies
Integrating with the Website


Methodologies
Link to social proﬁles from every page.


Methodologies
Make every piece of content easily shareable.


Methodologies

Recruiting and Using Volunteers


Methodologies

See the church as a socially-savvy evangelistic volunteer army.


Methodologies

See the church as a socially-savvy evangelistic volunteer army.
Organize people organically.


Methodologies
Establishing Routines and Workﬂows


Methodologies
WHO is the voice?


Methodologies
WHO is the voice?
WHAT gets posted?


Methodologies
WHO is the voice?
WHAT gets posted?
WHEN and HOW OFTEN do things get posted?


Methodologies
WHO is the voice?
WHAT gets posted?
WHERE do things get posted?


Methodologies
WHO is the voice?
WHAT gets posted?
WHERE do things get posted?
HOW will follow-up be handled?


Inspiring the Volunteer Army


Keep preaching the gospel.


Keep telling life change stories.


Keep freeing people to share.


Keep making it simple to pass the word along.


Keep making it simple to pass the word along.
Keep reminding people what is at stake.


Going Ofﬂine


Going Ofﬂine
Social networking isn’t about technology.


Going Ofﬂine
Social networking isn’t about technology.
It’s about people who are lonely, lost, and bound for hell
unless the church loves them and leads them to Jesus.


Social Media and the Local Church

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