1. Abbey Moss
GENDER
Male
Female
Music Video Market Research
Since I am going to be producing a music video, I decided to take out a survey around my college to
help me decide different factors about my video. This researched gave me a clear idea as to what
different people liked and dislike. Once I finished my survey, I then counted up the different scores
and made them into pie charts as this would make it easier to see and decide what factors I will
need to do to make everyone’s expectations. Since I asked 10 people, each result is out of 10 as this
is an even number and would make it easier for me to gather up the outcome.
The majority of people who answered my research were males with the result of 80% and this
means that my music video should relate more to the male audience and involve different aspects
they may enjoy and want to watch when looking at different music videos. The reason the majority
who answered my questionnaire were males was because the area I asked in was dominated by the
male gender and therefore if I was going to-do another survey I would intend to do a female only
one to see if he results would have come out differently.
Since I undertook my survey in my college, a large number of people I asked were between the ages
of 17 years old and 19 years old which was 70%. Since this was the outcome it means that in my
AGE
0-16
17-19
20-25
25+

2. Abbey Moss
music video I should make it enjoyable for the younger generation to view and add features that
would make it interesting and fun to watch for them.
Before creating my music video, I firstly seen whether people in my college actually enjoyed listening
to music and if so, was it the majority of people or just a few. Since the answer was more ‘Yes’, this
meant that 1 out of 10 people in my college didn’t enjoy listening to music and therefore if I made a
music video 90% people would listening and watch it and therefore it would be a waste of time
creating because it would be successful.
After gathering together the information that told me what people’s favourite genre of music was,
the highest vote was Rock music, voted by 50% people. This meant that I should create a rock
themed music video as most people in my college would enjoy this and watch it once I had created
it.
Do you enjoy listening to music?
Yes
No
Whats your favourite genre of music?
R'n'B
Rock
Pop
Rap
Classical

3. Abbey Moss
Since 80% people said that music videos are important to be played with a song, I decided that it
would be useful to create my music video because these results indicate that if I made the music
video then people in my college would watch it once made because they find it important to be
played with the music.
Once explained to the people taking the survey what each linear concept meant, they then had to
decide which one they enjoyed the most. Performance came out the highest with 50% people voting
for it and therefore this meant that in my music video I should add parts of performance within so
that people who enjoy this would then enjoy my music video.
Do you think music video's are important?
Yes
No
What type of music video do you prefer?
Performance
Narrative
Conceptual

4. Abbey Moss
Once explained what a hybrid genre was, the people taking out the survey had to decide whether
they enjoyed lots of different concepts in one music video or just one. Coming out the highest was
yes they do like a hybrid genre and therefore in my music video I should use a variety of concepts
throughout to keep it interesting and enjoyable for the viewer.
Since I was thinking about creating a music video, I firstly wanted to see if it would make any money
once created. I asked whether people would pay for a music video and 60% people answered yes
which was more than half. This is a positive as I now know that the majority of people would
purchase what I create if it matched what they specifically liked.
Do you prefer a hybrid genre?
Yes
No
Would you pay to view a music video?
Yes
No

5. Abbey Moss
Since 60% people answered they would pay for a music video, I then decided to ask how much they
would pay to get a rough idea on how much I could earn once making my music video. 50% of
people answered they would pay between £1.01-£5.00 and this meant that all funds would be able
to go to making another music video or advertising in a wider area other than college.
Conclusion
After doing my music video market research and asking a total of 10 people around my college 9
different questions which I personally think would help my produce my music video, I put each result
into a graph and then collected up the results which then helped me decide the outcome of the
music video. My music video will be aimed at males more than females and therefore masculine
themes will be included throughout. I will also be aiming my music video at teenage males due to
the results as it shown 70% people who answered my questionnaire were between the ages of 17-19
years old.I will aim my music video at people who actually enjoy listening to music which was 90%
people I asked. The genre of my music video will be rock music due to this option being a popular
answer when my questionnaire was taken with 50% people ticking the option of pop. I will also be
aiming my music video at people who think that music videos are important when it comes to
listening to music they enjoy. My music video should have a large amount of performance concept
throughout as many people ticked this option, yet others will be added due to the next question
where people agreed they would like to see a music video which had many hybrids. Lastly, if my
music video was successful, I could then go into detail on how I could sell it as 60% people agreed
they would purchase music videos instead of just watching them for free. Lastly, if I was going to sell
my music video, I know that a price between £1.01-£5.00 would be a good price to be due to 50%
people picking this option.
Some audiences may choose to watch my music video to find diversity. This comes from the Uses
and Gratifications (Blumler & Katz) theory and means that people watch it to escape from their
everyday life. This may be because they are feeling down or having a bad day and therefore by
watching my music video they can escape from their own problems and relate to my music video or
feel better about them because some bad may be happening to a person in my music video and not
them. Audiences may also use my music video to relate to personal relationships. This means they
may relate to a love interest that may be included in my music video and relate to the couples
If so, How much?
0.01p-£1.00
£1.01-£5.00
£5.01-£10.00
£10.01+

6. Abbey Moss
problems or obstacles they may have to pass through. Audiences may find their own personal
identity within the music video by relating to how some of the actors act within the music video and
how they react to certain problems. People may decide to act the way the different actors act in my
music video. Lastly, audiences may watch the music video to find surveillance meaning that they
may find real life information out due to it being included in the video.
With the genre of rock being used in the music video, I am going to try and encode certain messages
throughout my video that may successfully get through to the audience but in contrast this may
have the opposite effect and the audience may de-code the music video and find a complete
different meaning to it.