Mobile Matradee is 3 in 1 guest pager system that manages yours wait list, pages your guests and offers a powerful SMS mobile marketing program. When it comes to the next generation of restaurant pagers Mobile Matadee is it. The following top 10 benefits: 1. Like coaster pagers, restaurant cell phone pager systems help restaurants reduce waiting time and turn more tables. 2. Unlike guest pagers, there is no pager replacement cost, your guests own them i.e. their cell phone 3. Up front costs are roughly 90% cheaper than a quality restaurant pager system. 4. Total annualized savings over a restaurant pager system is estimated at $3,462, year one. 5. Best of breed cell phone pager systems do not require any software or specialized equipment. 6. Restaurant text pager systems typically come bundled with an automated wait list or reservation management system 7. Restaurant cell phone pagers improve customer service and satisfaction by enabled the guests to freely move about at a much greater range 8. Restaurant cell phone pagers do not spread disease or bacteria as do guest pagers (due to so many people handling the pagers). 9. Advanced systems offer powerful mobile marketing loyalty capabilities, great for driving business. 10. There are over 272 million cell phone subscribers in the USA, no need to replace a beeper pager ever again. Restaurant text pagers have become extremely popular with diners and with restaurant owners. And with good reason, as restaurant text pagers offer tech-savvy eateries numerous benefits. To learn more visit http://blog.soicalmobiletrends.com or http://www.mobilematradee.com

1. Mobile Marketing
Strategies
www.mobileMatradee.com
Presented by
Brandon Munson, FACHE
Fulcrum Design, LLc
www.fulcrumdesignllc.com

2. Fulcrum Design, LLc
Fulcrum Design, LLc, was established in 2001 to
provide management consulting services and
interactive technology solutions to a wide range
of industries ranging from health care to sports
entertainment and hospitality.
Fulcrum Design has developed a dynamic mobile
marketing solution specifically for innovative
organizations who are seeking to reach new
members and establish a dialogue with their
existing members on arguably the most direct
and personal channel the mobile phone.
The Mobile VIP Solution is a flexible and turn-
key marketing tool that allows brands to bring
marketing programs to market in a more cost
efficient, timely and trackable way than other
marketing tactics.

3. The Power of SMS Text
 Average response rate is 12% vs. 2%
traditional media
 94% of SMS are read; 75% are read instantly.
 According to the latest studies 53% of all
mobile users text message.
 The average age is 38 and the heaviest users
are 18-24
 51% of mobile users who saw and ad
responded with a text message, click through
or called a number
Source: Mobile Marketing Association November 2008

4. The Power of Mobile Internet
 January 2009 the number of users that accessed
news and information daily on their mobile phones in
the US was 22.4 million, double the 10.8 million
registered in January 2008. The second most
widespread activity among consumers was social
networking, as around 9.3 million mobile users tend to
access such sites every day, including blogs,
(ComSource, Inc).
 With over 405 million mobile internet users, the trend
is expected to double by 2012
 75% of mobile internet users are over 25 years old.
 The mobile phone is our first screen
 Learn more at http://mobilevipbiz.blogspot.com

5. Increase in Local Mobile
Search

6. Why Mobile is Important

7. Mobile Matradee™ A Hospitality
Solution
 A 3 in 1 restaurant text pager solution
 Web hosted wait management systems
 Notify guests when their table or room is ready
with either a voice or text alert to their cell
phone
 eliminate restaurant pager replacement costs
(save money)
 Harvest cell numbers for permission opt-in
mobile marketing campaigns
 Integrated mobile marketing program, Mobile
VIP. Send promos, drive traffic
 Go to www.mobilematradee.com

8. Mobile Matradee
The Restaurant Text Pager System

9. Mobile SMS Solution
 Restaurant marketing idea - SMS Text Campaign
 Objective- Develop mobile (direct) marketing capacity to
attract new members and drive traffic.
 Exclusive Mobile VIP offers such as “first alerts, sneak
previews, discounts and promotional offers.
 Step 1: Lunching a mobile subscribers campaign
 Text “Ctscience” to 313131 to enter to win free Premiere 4
membership to the Science Center
 Integrated SMS call to action campaign
 on website,
 direct mail and
 in-house collateral material.
 Step 2: Leverage mobile database to drive traffic with
exclusive mobile campaigns
 Step 3: Measure ROI
 Learn more at http://www.mobiletendz.wordpress.com

10. Mobile Web Solution
 Objective: leverage the reach and utility of
the mobile web to:
 Increase mobile search results and drive traffic by-
 Providing meaningful and accessible mobile content to
your customers on the fly.
 Offering a pleasant mobile site presentation adaptable to
most mobile phones
 Increase mobile search relevance
 Mobile web as a personal interactive tool:
 Offer a mobile GPS or Click to Call to drive traffic.
 Live mobile RSS feeds on various topics i.e. sports
 Mobile web trivia application that’s fun and drives traffic

11. Mobile Web Applications
 Mobile RSS Feeds  Mobile Trivia

12. Contact Us
 Brandon Munson, FACHE
(203)715-4780
Emailfulcrum@yahoo.com
www.fulcrumdesignllc.com
www.mobilematradee.com
http://mobilevipbiz.blogspot.com
http://mobiletrendz.wordpress.com