Our service is innovative and vital to one of the world’s biggest brands. Read more here.

1. GLoBaL Brand HeLP desK
we Protect
your standards.
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2. scHawK GLoBaL Brand HeLP desK:
ensurinG Brand
standards and
Brand equity.
today, your brands face extreme challenges of agility and
efficiency to deliver compelling and consistent brand
experiences in ever-expanding geographical areas. In this
marketplace, brand standards are crucial – and always
under stress. Brand managers are pressured, staffs are
lean, and outsourced creative work is increasingly common.
tHese reaLities maKe a GLoBaL Brand HeLP desK
tHe riGHt soLution at tHe riGHt time.
this service – administered by a company that
understands how compelling and consistent brand
experiences happen – can analyze and approve large
volumes of branded materials prior to release to ensure
that your brand speaks clearly wherever it touches a
consumer. Schawk delivers Brand Help Desk services to
the world’s largest consulting, technology and outsourcing
company, and we can ensure that your brand is executed
to the same high standards – at home, on the go, at the
store and on the shelf.
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3. we act as your Brand standards autHority.
We perform a vital go-to-market function so you can focus on brand building. We immerse
ourselves in your brand, its standards and values so we can deliver services that include:
• Acting as brand adherence experts to support you and your agencies worldwide
• Global brand standards training for your agencies and key employees
• Brand execution assistance around the world
• Visual review and analysis of promotional media for adherence to your brand standards
(print, web, banners/flash, social media, presentation, etc.)
• Analysis of brand elements for adherence to brand standards (visual identity, copy
quality/tone), ensuring consistency in brand strategy and positioning
• Reviewing and approving advertising/promotional/marketing materials against brand
standards and making suggestions to better align them with your brand
• Creating visual templates for high-volume deliverables that meet brand standards
BeneFits • Supports a Brand Manager’s responsibility • enables your employees to “live” the brand • ensures a rapid, controlled response to
From our unique position overseeing branded to ensure brand fidelity and its promise issues in the marketplace that may impact
materials across touchpoints, we are often • Protects your brand’s equity and the • Helps agencies and employees express how your brand is currently expressed
the first to identify misalignments, gaps investment in new products or services the brand properly the first time, ensuring • encourages scaling by size, volume
and gray areas in overall brand presentation. being marketed under the brand speed to market and by geography
the benefits of our services are: • Heightens your brand’s visual impact • Consolidates and manages the
to build brand affinity approval process
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4. We become your
brand advocate.
We help you establish, improve and
communicate your brand’s standards
to achieve the greatest possible
consistency in the marketplace and
inside your company.
It’s vital that key employees and your agency partners are
aware of your brand’s standards and understand them.
To help, we offer brand training to brand owners and their
agencies through five key modules:
• Basic guidelines
• Detailed visual identity
• Multimedia standards and nuances
• Internet marketing
• Message and copy tone
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5. we BrinG it aLL toGetHer
tHrouGH our FootPrint,
systems and worKFLows.
these are the keys to achieving brand consistency,
agility, efficiency and speed in the marketplace.
• With offices in North America, europe and Asia Pacific we can quickly
place people⎯fluent in key languages⎯where needed
• Proven best practices and standardized responses promote swift
and consistent service to agencies
• Shared global inbox and workflow management system ensure rapid
attention to submissions and questions
• Fast turnaround – 48-hour standard, usually delivered in eight
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6. we’re an extension oF your team.
We are able to support your brand as a business partner in three key ways:
• outsourced team: Our people, offices and equipment coLLaBorators
off-site We know how to collaborate
effectively and respectfully
• in-sourced team: We hire, develop and train a brand staFF
with branding and design
firms and ad agencies.
standards team who become your own employees. Marketers, creative
directors and designers
• transitional team: Right for when you’re phasing
out a temporary in-house brand team after launch
our PeoPLe understand Brand requirements and
creative PersonaLities, because they have industry
experience as branding practitioners in agency settings.
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7. we oFFer extensive
adaPtive desiGn services.
We are expert brand-standards protectors because we are also branding practitioners. We can
take the “big idea” created by your ad agency and adapt it to almost any brand touchpoint,
leveraging the unique dynamics of each medium. For numerous clients worldwide, we provide
the following services, separately from or in tandem with our Global Brand Help Desk.
advertising (sponsorship- Print, interactive, Brochures, white papers, case Banner ads, apps, flash
based and opportunistic) proposal/presentation studies, event marketing, and interactive presentations,
recruitment marketing web widgets, websites
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8. Schawk’S Global brand help
deSk and brand point
manaGement. our advantaGe.
The strength of Schawk’s services is that they reflect
the principles of brand point management. Brand point
management is the integration of processes across the
lifecycle of a brand – from strategy and creative through
execution and print management – to drive agility, quality
and consistency in the materials that win consumers’ hearts.
Our Global Brand Help Desk is part of this integration. We’re
experts in the standards and processes that ensure brand
consistency and promote compelling consumer experiences
with your brand’s “big idea,” at home, on the go, at the store
and on the shelf. For services that protect the strength of
your brand, talk to Schawk.
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9. Want to knoW more?
Call: Barbara Glass at 203.327.7600
Email us.
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect
their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies
create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across
brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global
brand consistency. For more information about Schawk, visit http://www.schawk.com.
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