With 48 % of users logging in via mobile device, Facebook calls itself "A mobile-first company". What does it offer in mobile environment, from apps support, specialised ad formats and to data mining?

1. MOBILE ADVERTISING
BRANDZ
FRIENDZ
ON FACEBOOK PLATFORM

2. WHO WE ARE
‣ We are friendz of cost effective
‣
‣
BRANDZ
FRIENDZ
solutions on Facebook.
We love challenges and always
trying everything new on
Facebook.
Oh, and by the way, we are a
Facebook PMD.

3. MOBILE
‣ Facebook is a platform with a
‣
‣
extreme mobile growth.
Over the past year they have
advanced in monetizing this
valuable traffic.
Using some unique Ad units
and extremely granular
targeting possibilities.

4. 874 000 000
MOBILE USERS ACCESSING
FACEBOOK

5. 48 %
OF PEOPLE ARE ACCESSING
FACEBOOK ONLY FROM
MOBILE ON ANY GIVEN DAY

6. OVER
146INSTALLS DRIVEN
000 000
MOBILE APP
VIA NEW MOBILE AD UNITS IN
SO FAR THIS YEAR

7. NEWSFEED
‣ Facebook has cultivated a
‣
‣
platform within their ecosystem
called the newsfeed.
This platform can be viewed on
devices of all shapes and sizes,
through native Facebook
application or mobile website.
Mobile Ad units can benefit
from their desktop counterparts
as they inherited the basic
coolness and added mobile
specific performance tweaks.

8. AD UNIT
‣ Mobile app install Ad unit
‣
‣
brought Facebook to the
playing field of big mobile ad
players.
The Install Ad unit inherited its
design from the Page Post Ads.
Big visual and in-line Call to
action in form of the “Install
Now” button.

9. FLOW
‣ Clicking the “Install Now”
‣
button will take the user to their
mobile store.
And install the app.

10. TWEAKS
‣ Implement Facebook SDK into
‣
‣
‣
your app.
By adding one line of code you
can actually measure each
mobile install.
Down to the Ad that really
matters.
You can even add a “hooks”
that will return attribution value
after user makes specific action
within your app.

11. FACEBOOK
ADS
‣ By adding our expertise of
‣
‣
managing the Facebook Ad
campaigns.
We add another layer of
performance.
These steps are the key to cost
effective CPA campaigns.

12. CREATE
PUBLISH
ANALYZE
OPTIMIZE
ITERATE
SCALE

13. ENGAGEMENT
‣ You can use a video within the
‣
‣
‣
Ad Unit.
If you have a more complex
product and/or sweet video to
show you can now add it.
The install button is just
centimeters away.
The compatible device is in the
users hand.

14. CPA
‣ Yes, Facebook now allows a
‣
‣
cost per action or better say
cost per app install bidding
model.
You are charged only when user
installs your Ad.
This still means a lot of
optimizing on the agency end,
but its a great add-on feature
for the campaign.

15. CUSTOM
AUDIENCES
‣ You have a huge mail database
‣
‣
‣
of your customers already?
We can mix and match that
database and target these
users on Facebook.
The better segmented your
database is, the more miracles
can happen.
Now Custom Audience can
connect you offline sales with
Facebook data.

16. RECENT STUDY FOUND THAT
APP USERS ONLY OPEN APPS
BETWEEN
1 AND
10 TIMES

17. ENGAGEMENT
‣ Mobile developers and
‣
‣
marketers know, it doesnt end
with just install these days.
Huge shift from paid install
apps to monetizing in-game
content after install.
Facebook solved this issue with
just a few tweaks to their
product, creating the App
Engagement Ad unit.

18. ENGAGEMENT
‣ It looks almost the same, but
‣
‣
‣
there is crucial change.
Its remarketing based.
You show users that you have
something new within app they
have installed already and
effectively can re-engage with
them.
They could have gone stale or
you have some new relevant
feature or new buy-in option.

19. ENGAGEMENT
‣ Possibilities are endless
‣
‣
depending on the type of
application you have.
You can for example show a
user new album to listen to or
buy - and that album can be
from the interpret you know
they like.
That will work for any new inbuy option you have.

20. ENGAGEMENT
‣ Fixed call to actions so far are:
‣ Open Link
‣ Shop Now
‣ Use App
‣ Book Now
‣ Play Game
‣ Listen Now
‣ Watch Video

21. USA
70 000 000
FACEBOOK iOS APP USERS
OVER 20 YEARS OLD

22. AND OVER
62 000OVER 20
000
ANDROID USERS
YEARS OLD

23. WHAT CAN
WE DO FOR
YOU TODAY?
‣ Support installs of, engagement
‣
‣
and conversion in you mobile
apps.
Connect your databases with
Facebook, enriching
transaction data with behavioral
information from Facebook.
Bring your social presence into
mobile.

24. BRANDZ
FRIENDZ
CONTACT US
IF YOU ARE READY
TO ROCK
INFO@BRFR.CZ
@brandzfriendz