Toby Webb prezentációja a CSR Menedzsment 2009 konferencián

1. Excellence in CSR Braun and Partners CSR Conference, Budapest, Nov. 24 2009 Introduction Ethical Corporation : Global business intelligence on CR, since 2001 10 issues a year in print, online archive: 8000 articles Free weekly eBrief on global CR issues World-wide network of writers and analysts Produce independent research reports and training Advise governments and companies ( sometimes ) Take a constructively-critical stance on CR Have often UK centric viewpoint! www.ethicalcorp.com

2. Excellence in CSR: Complex issues What’s the role of CSR for business in 2009? Same as in the past 15 years: Community , Marketplace , Environment and Workplace. But definition is now widening! - Bigger, wider, more complex: i.e. Amazon soy and leather - Staying up to speed with expectations: Cutting carbon emissions - Managing business risks: Anti-corruption (not illegal in past) - Spotting opportunities: Efficiency , customer trust , new products CSR is about relationships, efficiency and innovation CSR issues are now regulatory, financial and reputational Philanthropy is NOT CSR!

3. Excellence in CSR: Understanding complexity

4. Excellence in CSR: Communicating limitations…

5. Excellence in CSR: Becoming strategic

8. Excellence in CSR: Educating consumers

10. CR: Opportunity and embedding “ How to embed corporate responsibility across different parts of your company” A report published by Ethical Corporation, September 2009. Summary available at: http://www.ethicalcorp.com/csr Contact information: www.ethicalcorp.com Toby.Webb@ethicalcorp.com +44 (0) 207 375 7561 Search for “Ethical Corporation” on Google, Facebook, Twitter to find us. Linked-in, search for: “Toby Webb” Thank you! Questions?