SlideShare une entreprise Scribd logo
1  sur  21
AUTOMATING SEO
                                  Berian Reed
                    Head of Performance Marketing
                             Auto Trader
                             @berianreed




@berianreed – Brighton SEO 2013
BIG DATA


@berianreed – Brighton SEO 2013
Driving Leads
   Auto Trader.co.uk

• 1 Billion Page Impressions
• 120 million car searches
• 10.8 million car buyers every month
Too many SEO do this
The best results from SEO come when….
WHAT KEEPS YOU
 UP AT NIGHT?
Monitoring traffic fluctuations




@berianreed – Brighton SEO 2013
Monitoring traffic fluctuations




@berianreed – Brighton SEO 2013
Monitoring your competition




@berianreed – Brighton SEO 2013
Monitoring your competition




                                  Get alerted
                                  when you
                                    desire



@berianreed – Brighton SEO 2013
SEO NINJAS


@berianreed – Brighton SEO 2013
Automate your link building




          You can even
        customise this to
       include your social
             profiles




@berianreed – Brighton SEO 2013
Automate your link building




                                  28 links for
                                     free!



                                   Plus free
                                   content
                                    ideas!
@berianreed – Brighton SEO 2013
Automating link prospecting




@berianreed – Brighton SEO 2013
Automating link prospecting

  •   URL
  •   PageRank
  •   CitationFlow
  •   TrustFlow
  •   IP address
  •   Page Title




@berianreed – Brighton SEO 2013
Automating link prospecting

  •   URL
  •   PageRank
  •   CitationFlow
  •   TrustFlow
  •   IP address
  •   Page Title




@berianreed – Brighton SEO 2013
Automating link prospecting
                                   Check for
                                  sites on the
                                    same IP




                                     Search
                                  through page
                  Analyse the
                                      titles
                  authority of
                        sites
@berianreed – Brighton SEO 2013
Automating competitor spying




                                  Monitor any
                                   URL for
                                   changes

@berianreed – Brighton SEO 2013
Automating competitor spying




@berianreed – Brighton SEO 2013
THANK YOU
                                  Berian Reed
                    Head of Performance Marketing
                             Auto Trader
                             @berianreed




@berianreed – Brighton SEO 2013

Contenu connexe

Tendances

Tendances (20)

SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012
 
The Future of Personalised Search: Local SEO & Machine Learning
The Future of Personalised Search: Local SEO & Machine LearningThe Future of Personalised Search: Local SEO & Machine Learning
The Future of Personalised Search: Local SEO & Machine Learning
 
How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...
How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...
How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...
 
Wordpress SEO Presentation at Wordcamp Seattle
Wordpress SEO Presentation at Wordcamp SeattleWordpress SEO Presentation at Wordcamp Seattle
Wordpress SEO Presentation at Wordcamp Seattle
 
SearchLeeds 2018 - Oliver Brett - Screaming Frog
SearchLeeds 2018 - Oliver Brett - Screaming Frog SearchLeeds 2018 - Oliver Brett - Screaming Frog
SearchLeeds 2018 - Oliver Brett - Screaming Frog
 
Under the Hood with Social Metadata - SEMpdx Feb 2014
Under the Hood with Social Metadata - SEMpdx Feb 2014Under the Hood with Social Metadata - SEMpdx Feb 2014
Under the Hood with Social Metadata - SEMpdx Feb 2014
 
10 Mistakes in 10 Years in SEO - Patrick Langridge
10 Mistakes in 10 Years in SEO - Patrick Langridge10 Mistakes in 10 Years in SEO - Patrick Langridge
10 Mistakes in 10 Years in SEO - Patrick Langridge
 
Link building vs link earning - what's the difference ?
Link building vs link earning -  what's the difference ?Link building vs link earning -  what's the difference ?
Link building vs link earning - what's the difference ?
 
SME Content Marketing: Big Results with Small Budgets
SME Content Marketing: Big Results with Small BudgetsSME Content Marketing: Big Results with Small Budgets
SME Content Marketing: Big Results with Small Budgets
 
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
Penguin Prevention:  Link Acquisition & Audit Techniques You Need To KnowPenguin Prevention:  Link Acquisition & Audit Techniques You Need To Know
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
 
Fraggles & the SERP of the Future
Fraggles & the SERP of the FutureFraggles & the SERP of the Future
Fraggles & the SERP of the Future
 
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam Gent
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentHow Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam Gent
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam Gent
 
Getting your audience to create your content for you
Getting your audience to create your content for you Getting your audience to create your content for you
Getting your audience to create your content for you
 
Using causal Inference to better understand the search intent
Using causal Inference to better understand the search intent Using causal Inference to better understand the search intent
Using causal Inference to better understand the search intent
 
Making Memories: Creating Content People Remember (MozCon 2019)
Making Memories: Creating Content People Remember (MozCon 2019)Making Memories: Creating Content People Remember (MozCon 2019)
Making Memories: Creating Content People Remember (MozCon 2019)
 
How to get local links (and why you need them) - Brighton SEO Pitchbox Summit
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitHow to get local links (and why you need them) - Brighton SEO Pitchbox Summit
How to get local links (and why you need them) - Brighton SEO Pitchbox Summit
 
The one about content marketing (Brighton SEO 2021)
The one about content marketing (Brighton SEO 2021)The one about content marketing (Brighton SEO 2021)
The one about content marketing (Brighton SEO 2021)
 
Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014
 
How to Leverage Content Curation in SEO #BrightonSEO
How to Leverage Content Curation in SEO #BrightonSEOHow to Leverage Content Curation in SEO #BrightonSEO
How to Leverage Content Curation in SEO #BrightonSEO
 
SEO Myths - how damaging by Chris Green
SEO Myths - how damaging by Chris GreenSEO Myths - how damaging by Chris Green
SEO Myths - how damaging by Chris Green
 

En vedette

En vedette (14)

Brighton SEO: Breaking SEO out of Silos with PR &Marketing
Brighton SEO: Breaking SEO out of Silos with PR &MarketingBrighton SEO: Breaking SEO out of Silos with PR &Marketing
Brighton SEO: Breaking SEO out of Silos with PR &Marketing
 
BrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang TagsBrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang Tags
 
Brighton SEO - Site Speed for Content Marketers
Brighton SEO - Site Speed for Content MarketersBrighton SEO - Site Speed for Content Marketers
Brighton SEO - Site Speed for Content Marketers
 
Introduction to Search Marketing for New Marketers and Students
Introduction to Search Marketing for New Marketers and StudentsIntroduction to Search Marketing for New Marketers and Students
Introduction to Search Marketing for New Marketers and Students
 
Use free Machine Learning APIs #brightonseo
Use free Machine Learning APIs #brightonseoUse free Machine Learning APIs #brightonseo
Use free Machine Learning APIs #brightonseo
 
Deep diving into featured snippets: How to earn more and rise to the top.
Deep diving into featured snippets: How to earn more and rise to the top.Deep diving into featured snippets: How to earn more and rise to the top.
Deep diving into featured snippets: How to earn more and rise to the top.
 
How Generation Z is Driving Change in Search UX: Brighton SEO 2016
How Generation Z is Driving Change in Search UX: Brighton SEO 2016How Generation Z is Driving Change in Search UX: Brighton SEO 2016
How Generation Z is Driving Change in Search UX: Brighton SEO 2016
 
Enterprise SEO & Content Strategy: STOP THE PAIN!
Enterprise SEO & Content Strategy: STOP THE PAIN!Enterprise SEO & Content Strategy: STOP THE PAIN!
Enterprise SEO & Content Strategy: STOP THE PAIN!
 
Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
Marketing to Local Customers: Moving Beyond Local SEO to Win the RaceMarketing to Local Customers: Moving Beyond Local SEO to Win the Race
Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
 
SEO - Moving the dial #BrightonSEO - September 2016
SEO - Moving the dial  #BrightonSEO - September 2016SEO - Moving the dial  #BrightonSEO - September 2016
SEO - Moving the dial #BrightonSEO - September 2016
 
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
 
How to Build Useful Audience Personas to Guide Your Digital Strategy | Laura ...
How to Build Useful Audience Personas to Guide Your Digital Strategy | Laura ...How to Build Useful Audience Personas to Guide Your Digital Strategy | Laura ...
How to Build Useful Audience Personas to Guide Your Digital Strategy | Laura ...
 
Good Practices to Maximize Your Mobile SEO
Good Practices to Maximize Your Mobile SEOGood Practices to Maximize Your Mobile SEO
Good Practices to Maximize Your Mobile SEO
 
Why SEO needs to get Emotional #BrightonSEO
Why SEO needs to get Emotional #BrightonSEO Why SEO needs to get Emotional #BrightonSEO
Why SEO needs to get Emotional #BrightonSEO
 

Similaire à Automating SEO on large websites #BrightonSEO

Global Search Strategy
Global Search StrategyGlobal Search Strategy
Global Search Strategy
adlift
 
Heych Seo Presentation
Heych Seo PresentationHeych Seo Presentation
Heych Seo Presentation
Heych
 
Top SEO Tips Your Competitors Don't Want You To Know in 2012
Top SEO Tips Your Competitors Don't Want You To Know in 2012Top SEO Tips Your Competitors Don't Want You To Know in 2012
Top SEO Tips Your Competitors Don't Want You To Know in 2012
DemandWave
 
Sis mon 0815 sponsored breakfast bright edge
Sis mon 0815 sponsored breakfast bright edgeSis mon 0815 sponsored breakfast bright edge
Sis mon 0815 sponsored breakfast bright edge
MediaPost
 
99 percent internet-marketing-services-seo-score
99 percent internet-marketing-services-seo-score99 percent internet-marketing-services-seo-score
99 percent internet-marketing-services-seo-score
SplinternetMarketing.com
 

Similaire à Automating SEO on large websites #BrightonSEO (20)

New Seo Proposal
New Seo ProposalNew Seo Proposal
New Seo Proposal
 
Gs Web Marketing Portfolio
Gs Web Marketing PortfolioGs Web Marketing Portfolio
Gs Web Marketing Portfolio
 
Introduzione al Web Marketing
Introduzione al Web MarketingIntroduzione al Web Marketing
Introduzione al Web Marketing
 
Link Building 2018
Link Building 2018Link Building 2018
Link Building 2018
 
Advanced SEO for eCommerce | eCelticSEO | Internet Retailing Summit Presentat...
Advanced SEO for eCommerce | eCelticSEO | Internet Retailing Summit Presentat...Advanced SEO for eCommerce | eCelticSEO | Internet Retailing Summit Presentat...
Advanced SEO for eCommerce | eCelticSEO | Internet Retailing Summit Presentat...
 
Global Search Strategy
Global Search StrategyGlobal Search Strategy
Global Search Strategy
 
In2itive - Search Engine Optimization - Jan 12
In2itive - Search Engine Optimization - Jan 12In2itive - Search Engine Optimization - Jan 12
In2itive - Search Engine Optimization - Jan 12
 
SEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalSEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet Kaushal
 
Heych Seo Presentation
Heych Seo PresentationHeych Seo Presentation
Heych Seo Presentation
 
Top SEO Tips Your Competitors Don't Want You To Know in 2012
Top SEO Tips Your Competitors Don't Want You To Know in 2012Top SEO Tips Your Competitors Don't Want You To Know in 2012
Top SEO Tips Your Competitors Don't Want You To Know in 2012
 
Sis mon 0815 sponsored breakfast bright edge
Sis mon 0815 sponsored breakfast bright edgeSis mon 0815 sponsored breakfast bright edge
Sis mon 0815 sponsored breakfast bright edge
 
Search Engine Optimization - SEO
Search Engine Optimization - SEOSearch Engine Optimization - SEO
Search Engine Optimization - SEO
 
SEO in 2013
SEO in 2013SEO in 2013
SEO in 2013
 
Why Google Hates Your Website
Why Google Hates Your WebsiteWhy Google Hates Your Website
Why Google Hates Your Website
 
SEO and Local SEO
SEO and Local SEOSEO and Local SEO
SEO and Local SEO
 
Predicting Google's Next Algorithm Change
Predicting Google's Next Algorithm ChangePredicting Google's Next Algorithm Change
Predicting Google's Next Algorithm Change
 
99 percent internet-marketing-services-seo-score
99 percent internet-marketing-services-seo-score99 percent internet-marketing-services-seo-score
99 percent internet-marketing-services-seo-score
 
Seo and Retargeting for the Data Driven Marketer
Seo and Retargeting for the Data Driven MarketerSeo and Retargeting for the Data Driven Marketer
Seo and Retargeting for the Data Driven Marketer
 
SEO for Beginners
SEO for BeginnersSEO for Beginners
SEO for Beginners
 
SEO 2013 - It’s not just your site; it’s your presence - Webinar
SEO 2013 - It’s not just your site; it’s your presence - WebinarSEO 2013 - It’s not just your site; it’s your presence - Webinar
SEO 2013 - It’s not just your site; it’s your presence - Webinar
 

Dernier

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Dernier (20)

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 

Automating SEO on large websites #BrightonSEO

Notes de l'éditeur

  1. During the time taken to deliver this presentation, over 80m searches will have taken place on Google14m FaceBook updates10k new websites are born600knew Tumblr blog posts
  2. Traffic and competition