Presentation Sample - Citizen Watches 2017 Communications Plan
Case Study In Arts Branding
1. Consumers are the creators of brands. Through the process of creating their brands they become loyal and supportive. That is why brand development is so important to the arts.
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4. Brand Inside the Organisation vs Inside the Stakeholder's Mind (de Chernatony and Riley, 1998) Stakeholder Perceptions Response relationship Confidence Rational: Emotional: Performance Psychosocial match Brand inside stakeholders mind. Shorthand device Stakeholder Value Time Time / Experience Brand inside the organisation Corporate culture, heritage Values Mission Vision Naming policy, functional capacity, service, risk reducer, communicator, legal, personality Organisation Stakeholder
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6. Brand Building Process Create a Brilliant Strategy Execute it Brilliantly Tell the world about it Reflect, revise and start again!