1. INTRODUCTION
• Communication is very important to transfer
information to other party through machines
and face to face.
• Communication is very important whether it is
transferred by an oral or written form.
• Communication can be divided into internal
and external form.
2. DEFINITION
• Communication is a process in which people
share information, ideas, experiences and
feelings.
• Communication process is made up of various
elements such as sender- receiver, messages,
channel, feedback, and setting.
3. GOALS
The main goal of business communication is to
• influence
• to control our audience's responses in the way
we intended
It also includes for short term
• such as having our audience obey an order
The long term
• such as having our audience continue to
follow the spirit of the policy
7. Pr ovi des f act ual i nf or m i on
at
I nf or m r eader s or pr ovi de
i nf or m i on
at
Cl ar i f y and condense
i nf or m i on
at
St at e pr eci se r esponsi bi l i t i es
Per suade and m
ake
r ecom endat i ons
m
8. Apply a variety of communication that can be
delivered.
Provide immediate usable skills.
Improve your business writing skills.
Recognize common obstacles.
Gain insight into the art and the science of
negotiation and recognize how to be part of a
negotiation team.
Utilize multiple organizational strategies for
preparing oral presentations.
11. OBSTACLES TO ACCOMPLISH
GOALS
Perception and language
Information overload
Ability of individual to send & receive
messages
Perceptions of sender & receiver
Attitude
Emotions and Self-Esteem
12. HOW TO ACCOMPLISH BUSINESS
COMMUNICATION GOALS
Review your goals regularly, preferably
daily
Break down a goal into actionable steps
Break down a goal into quantifiable
results
Track a goal by the amount of time you
spend on it
13. STUDENT
Important - to get information
- to interact between lecturer
- to interact among others
14. BUSINESSMAN
Important - to have connection with others
business organization.
- to built good rapport
- to make profit
18. ONE-WAY
When msg is
received, there is no
response/reply
needed.
Eg: news report
through tv.
TWO-WAY
Response to
message where the
role of the source &
the receiver keeps
changing hands.
E.g.: conversation
between you and your
friend.
20. INTRAPERSONAL Comm.
Communication between one person
which is an individual process based on
own experiences.
E.g.: to decide which course is the best
for you and your future.
22. GROUP Communication
More than 2 person involve.
Not more than 12 person in a small group.
Not more than 50 person in a large group.
E.g.: communication among
committees,club,society etc.
23. ORGANIZATIONAL Communication
When groups discover that they are
unable to accomplish their goals.
E.g.: schedules of 2 clubs in university are
clashing. Thus, a meeting between 2 clubs
is needed to come out with a solution.
24. Choosing the FACTORS of
communication
Cost
Confidentiality
Safety & security
Influence
Urgency
Distance
Time of day
Resources
Written record
Receiver
27. Formal Comm. (verbal)
Ways of communication
Meeting
Phone calls
Live video conference
Speech
Interview
Announcement
Forums
Languages used
Proper
Suitable
Understandable
Tones of speaking
Loud & stern tone
Steady & calm tone
28. Formal Comm. (non-verbal)
Written
Fax
Formal letter
Memo
E-mail
Forms/application form
Facial expressions
Calm look
Smiling face
Determined look
Body language
Small gestures
Movement of body should be
fine & suitable
Appearance
Way of dressing
Proper clothing
29. INFORMAL Comm.
Verbal
Ways of communication
Languages
Tones of speaking
Non-verbal
Facial expressions
Body language
Appearance
30. Informal Comm. (verbal)
Ways of communication
Infinite
Phone calls
Small discussions
Father-to-son talk
Personal chatting (via internet)
Languages used
Mixed
Broken
Improper
Tones of speaking
Various
Jumbled up
31. Informal Comm. (non-verbal)
Written
Yahoo messenger
Informal letter
SMS (Short Messaging
System)
Facial expressions
Feedback
Body language
Various gestures
More actions & movement of
body
Appearance
Any forms in dressing
32. Introduction
Barriers : anything that restrains or obstructs progress, access, etc.: a
trade barrier.
Communication : the imparting or interchange of thoughts,
opinions, or information by speech, writing, or signs.
something imparted, interchanged, or transmitted
.
34. Overview
Perceptual and Language Differences
Restrictive Environments
Distractions
Deceptive Tactics
Information Overload
35. Perceptual and Language Difference
Perceptions are unique !!!
Because its unique, the ideas you want to
express differ from other people’s
36. Restrictive Environment
Every link in the communication link is
prone to error
Communication becomes fragmented
when a network limits the flow of
information (upward,downward or
horizontal)
37. E.g. : lower-level employee may obtain
only enough information to perform their
isolated tasks , learning very little about
other areas
Only the people at the very top of the
management can see “the big picture”
39. Emotional Distraction :
(1)a person who is delivering a message
might find it difficult to deliver information if
he is emotionally disturbed
(2)If receivers are emotionally disturbed ,
they may ignore or distort your message
40. Deceptive Tactics
Language is made up of many words ,
deceptive communicators manipulate
receiver blocks communication and
ultimately leads to failure
Eg : they may exaggerate benefits , quote
inaccurate statistics or hide negative
information behind an optimistic attitude
41. Information Overload
The number of documents increases everyday
via e-mail, express couriers, fax, voice mail,
websites, pagers and cell phone
Messages range from crucial news to jokes.
This sheer number of information can be
distracting making it difficult to discriminate
between useful and useless information
42. communication through visual aids
communication with visual effect. : art, signs, typography, drawing, graphic
design, illustration, colours and electronic resources
the idea that a visual message with text has a greater power to inform,
educate or persuade a person.
variety of ways to present information visually, like gestures, body language,
video and TV.
Visual communication on the World Wide Web is perhaps the most important
form of communication
43. 1) FEEDBACK
The chart below cites the
effectiveness of visual aids on
audience retention.
57. Keep Messages Short and Clear
Offer simple and clear point
Summarize - short and easy to
understand
Repeat The Messages
Don't rely on one mode/ medium
of communication
58. Encourage to Ask Questions
Staff might not be cleared on
what you said
Provide time for people to
enquire / offer to ask questions
Slow Down
Don’t rush for performance too
much
59. Look Out for Employees Who
Withdraw
People tend to retreat under
stress
Don’t let members be isolated
Conduct one-to-one
conversations
60. Reference
Field, Anne. (2004). Don’t Let Stress
Strain Communication. (Eds.). Face-toFace Communications for Clarity and
Impact. Boston, Massachusetts: Harvard
Business School Press.
(ISBN 13) 978-1-59139-347-4
Copyright 2004 Harvard Business School
Publishing Corporation.