Presentation for Organizational Behavior course at the School of Management. The presentation analyses lululemon athletica\'s culture.

1. lululemon athletica
A presentation on
lululemon athletica’s Culture
Presented by Team lulu (3)
Justin Breton - Hank Chow - Jenna Cristello
Galin Ma - Alexis Smith - Erin Thomas
http://icr.vo.llnwd.net/o1/IDM_Hosting/VAR/Lulu/lulu_2007_review.html
1

2. “The beauty of our culture lies not just in
what it brings to our company, but in what
it brings to lives of the individuals who
work at lululemon.”
-Chip Wilson, lululemon athletica Founder
2

3. Organizational
Culture:
The values and assumptions
shared within an organization - the
DNA of a company
3

4. Law of Attraction
Individuals will attract aspects, qualities, and
people that reflect the type of person they are.
Used in hiring, training, and day-to-day
activities
Self-development
Extensive library, Bryan Tracy CDs,
Landmark Forum, goal setting
4

5. 5

6. Community
Complimentary fitness and yoga classes
Local fitness “ambassadors”
Research and Development
In-store hub of health and fitness news -
community board
6

7. Corporate Social
Responsibility
Grassroots marketing
Environmentally sustainable practices
Re-useable shopping bags, in-store recycling,
elimination of cardboard for shipping
Recycling program implemented in malls
7

8. lululemon mission:
“Provide components for people to live
healthier, longer, and more fun lives.”
8

9. lululemon vision:
“To elevate the world from mediocrity
to greatness.”
9