Say Hello To Citizen, a brand experience agency for an evolved world.

1. T R A N S L A T i N g
HELLO
T R A N S L A T i N g
A BRIEF SENSORY GUIDE
ON THE
STRATEGIES & TECHNIQUES
OF SALUTATiONS

2. H E L L O, H A L L O, B O N J O U R , A L O HA , HOi
In different ways, we say hello numerous times everyday.
From the moment we awake to the moment we sleep, we are
confronted with opportunities to offer salutations. Spouses,
partners or even that joker tailgating you, we use different
methods and techniques to say “Greetings and best wishes to
you, my wonderful friend.”
This modest and brief guide is intended to provide
the reader translations to a few of the most common
methods of saying hello and understanding others that
are greeting you.
Printed in the United States on Repurposed Pap e r

3. ex.o1 v i S UA L C O M M U N i C AT i O N
*
2 4 6 8
S Ay Gaze Length: Tr a n s l a t i o n :
HELLO
TECHNiQUE 2 SECONdS “i ACKNOWLEdgE yOUR ExiSTENCE”
4 SECONdS “ H E L L O T H E R E , L E T ’ S TA L K ”
THE
G AzE
6 SECONdS “Hi! i’M CREEpy ”
8 SECONdS “gET A RESTRAiNiNg ORdER”
* S i m ply follow these guidelines to understand the translation of “Th e G a z e ”

4. ex.o2 TA C T i L E C O M M U N i C AT i O N
COOL
X
z ONE
S Ay Simple Four Step Process:
HELLO
TECHNiQUE STEp 1 CURL FiNgERS TOWARdS pALM - THiS iS CALLEd “A FiST”
STEp 2 MOvE “FiST” TOWARdS ANOTHER’S iN A SLOW, ROTATiNg FASHiON
THE
BUmp
STEp 3 TAp FRONT OF “FiSTS” TOgETHER WiTH iNdividUAL
STEp 4 gESTURE SUCH AS “THE ExpLOSiON” OR “THE FiNgER pOiNT”
* C a u t ion is recommended to avoid bodily injury or socially-inapprop r i a t e t o u c h i n g

5. ex.o3 g E S T U R A L C O M M U N i C AT i O N
A. B. C.
S Ay Gestural Definitions:
HELLO
TECHNiQUE A . “HELLO”
B . “i AM WOEFULLy OUTdATEd iN CURRENT CULTURE”
THE
HAND
C . “i MAy BE WANTEd By THE pOLiCE ANd i NEEd A RidE”
NOTE: RECEpTiviTy OF yOUR gREETiNg vARiES ON OpTiONS USEd

6. S Ay H E L L O T O Ci Ti Z E N
Citizen is a Charlotte-based brand experience agency that
helps companies create strategic solutions in both traditional
and digital media. We work with clients in a variety
of industries and in all phases of their brand’s life cycle.
Through research and strategy, we leverage traditional and
emerging media to build brand loyalty, and in-turn brand
followers (aka Brand Citizens). We create experiences that
connect consumers to brands at all touch-points.
We are now in our new offices in the NC Music Factory and
would like to say “Hello!” Our goal is to get to know you
and your business better and to see if we can work together to
create new Brand Citizens for you .
© Copyright Citizen 2010

7. THE CiTiZEN OFFiCES ARE LOCATEd AT:
The NC Music Factory
1000 Seaboard St, Suite C7
Charlotte, NC 28206
w w w . We A r e C i t i z e n . c o m
704.332.8229