SlideShare une entreprise Scribd logo
1  sur  24
to Work
         Eli Brewer
        Vicki Chen
   Jason McMillian




                 ME176
Motivation
!   Los Angeles (LA) urban sprawl
!   U.S. Census: Population Change 2000 – 2010

                                                         19.1 %
                9.3 %
                                   3.1 %

                        (City 2.6%)
                                                          41.7 %
                                         5.8 %




                           Ref: http://quickfacts.census.gov/qfd/states/06/06071.html
                                                                                        ME176
Objectives
!    Analyze the Metrolink Rail (91 Line) from Downtown Riverside to
     Fullerton
!    Do a cost/benefit analysis in comparison with
    !  Commuting by Car
    !  Retrofitting for Wi-fi and Tables – Technology Car
    !  Creating a Business Class Car
LA Union                                                                        Riverside – Downtown
 Station



           Commerce               Buena Park              West Corona           Riverside – La Sierra
                  Norwalk/
               Santa Fe Springs         Fullerton   Anaheim             North Main
                                                    Canyon               Corona

                                                                                            ME176
Outline
!   Baseline Intro. & Analysis
!   Car Alternative & Analysis
!   Tech. Car Alternative & Analysis
!   Business Car Alternative & Analysis
!   Table Comparison
!   Recommendations
!   Limitations and Improvements to Analysis



                                               ME176
Baseline Case


                   Cost:
                              ! Double-Decker
                     ! Used: $35,000
                              ! Tables
                     ! Refurbished: $435,000
                              ! Electrical outlets
                     ! New: $2,200,000 seated
                              ! 136-162
                     ! Cost to user/mi: $0.0156
                                passengers
          Ref: http://www.trainweb.org/chris/rotem.html
          Ref: http://www.sltrib.com/news/ci_9749907      ME176
Metrolink Rail – 91 Line
     !     Average Weekday Ridership:
                      2,398 passengers
     !     84% work commute
     !     Average one-way trip length:
                      36.6 miles
     !     83% have car available

LA Union                                                                                           Riverside – Downtown
 Station



             Commerce                     Buena Park                     West Corona               Riverside – La Sierra
                      Norwalk/
                   Santa Fe Springs               Fullerton      Anaheim                 North Main
                                                                 Canyon                   Corona
                                                                                                                ME176
   Ref: http://www.metrolinktrains.com/pdfs/Facts&Numbers/Fact_Sheets/91L_Demographics_Fact_Sheet_2011.pdf
Assumptions
!   Scope: State Route 91 between Riverside & Fullerton
!   Costs/Benefits normalized per train traveler mile
!   Every person on the Metro represents one less person on the
    roadway
!   The “user” is a rider of the Metrolink
!   The “public” include those in their cars on the freeway as well as
    those not on the freeway
!   People can be 40% productive on the baseline train, their
    productivity would jump a modest 3% with the WiFi, and up to
    50% on the Business Class car
!   Metrolink would recoup any loses within 50 years

                                                                  ME176
Some Parameters




                  ME176
Baseline Analysis                                (cost per train traveler mile)


               User Benefit      User Cost        Public Benefit Public Cost
Ticket Price       --             0.156                 --               --
Congestion         --               --            5.41 x 10   -4         --
Emissions        0.0173          0.000986         1.89 x 10   -6   2.39 x 10      -7


Safety            1.04            0.0977            0.00741              --
Productivity     0.234              --                  --               --
Time               --             0.628                 --               --
Auto             0.573              --                  --               --
Operation
Subsidy        8.23 x 10   -9   8.23 x 10   -9          --         8.23 x 10      -9


Total             1.88            0.883             0.00796        2.47 x 10      -7




                                                                              ME176
Alternative Case: Car
!   Pros
    !Mobility
    !Versatility

!   Cons
    !Cost
       !Maintenance
       !Ownership
       !Insurance
       !Cost   to the user/mile: $0.585
    !Safety
    !Traffic



                                          Ref: http://volvo-240.seebyseeing.net/ME176
Impact of Congestion
!   Riverside-San Bernardino in 2010
    !   Extra travel time = 31 hrs/commuter/year
    !   Excess fuel consumed = 17 gals/commuter/year
    !   Cost:
    
   
        31hrs x $16/hr + 17 gal x $4/gal = $564




                         Ref: http://tti.tamu.edu/documents/mobility-report-2011.pdf   ME176
Alternate Case: Automobile
!"#$%&'()&"*)&%)*+(,()&-.,(/


                               0$()&1(2(3%        0$()&4#$%        567,."&1(2(3%        567,."&4#$%
         !"#$%&'()"#%                        **               **                   **                  **
         +,-.%/0,-                           **          12134                     **      5243'6'51*4
         78"//",-/                           **         121539                     **      923:'6'51*3
         ;<=%&>                      121:33               521?                     **      @2@A'6'51*4
         (),BC#0D"&>                         **               **                   **                  **
         !"8%                                **          12E9E                     **                  **
         FC&,'GH%)<0,-                       **          12E39                     **                  **
         I"J"                                **               **                   **                 ***
         FBB%B'K<L,)                         **               **                   **                  **
         M%N'!)<"-'+<)                       **               **                   **                  **
         ;CL/"B>                             **               **                   **                  **
         !,&<O/                      121:33               @2@?             1214?@          @2?:'6'51*E
Alternative Case: Retrofit Tech Rail
!
    Pros
    !
        WiFi
    !
        Increased workspace per person
    !
        More power outlets
!
    Cons
    !
        Cost
        !   Installation
        !   Maintenance
On-Rail WiFi
!   Benefit of servicing a finite area.
!   WiFi technology is only used for
    communication on the train car itself to the
    passengers devices.
!   There are two primary methods of connected
    a train to the internet.
    !
        3G/Satellite enabled
    !
        Fiber network
3G/Satellite
!   Pros
    !   Cheaper installation
    !   Uses existing cellular
        towers
!   Cons
    !   Costly to upgrade
    !   Dead zones and
        underground
    !   Slow network speed




                                 Ref: http://www.icomera.com/rail/
                                 solutions/
Fiber Network
!   Pros
    !   High network speed
    !   Stable
    !   Works underground
    !   Easier to upgrade
!   Cons
    !   Expensive installation




                             Ref: http://www.wifirail.net/
                             Ref: http://www.wifirail.net/pages/NewsBartDiffernce.html
Marketing
!   Charging for use $$$/year, $$/month, $/day,
    $/2hr, $/min or free to use after watching a
    advertisement.
!   Real time advertising based on location.
!   Train telemetry, surveillance and security
    would run over the network.
!   High density of bodies who are potentially
    bored, looking to be distracted, or needing to
    be productive.


                     Ref: http://www.wifirail.net/pages/NewsBartDiffernce.html
                     Ref: http://www.icomera.com/rail/solutions/
Alternative Analysis: Technology Car
 (cost per train traveler mile)

                   User Benefit         User Cost        Public Benefit     Public Cost
Ticket Price              --             0.156               --               --
Congestion                --               --            5.62 x 10   -4       --
Emissions              0.0173           0.00211          1.28x 10    -4   2.39 x 10   -7


Safety                   1.04            0.0977           0.00763             --
Productivity            0.252              --                --               --
Time                      --             0.628               --               --
Auto                    0.573              --                --               --
Operation
WiFi                   0.0223           0.000102             --               ---

Train Car                 --            0.00789              --               --
Retrofit
Subsidy             8.23 x 10     -9   8.23 x 10   -9        --           8.23 x 10   -9


Total                    1.94            0.891            0.00833         2.47 x 10   -7
Alternative Case: Business Class
!
    Pros
     !
       Food and Beverage service
     !
       Lots of space
     !
       Comfort
     !
       WiFi
!
    Cons
     !
       Cost
        !
          New train car
        !
          Expensive ticket
Alternative Analysis: Business Car
(cost per train traveler mile)

                 User Benefit      User Cost        Public Benefit     Public Cost
Ticket Price           --           0.156               --               --
Congestion             --             --            5.69 x 10   -4       --
Emissions           0.0173         0.00230          2.01 x 10   -6   9.39 x 10   -11


Safety                1.04          0.0977           0.00779             --
Productivity         0.252            --                --               --
Time                   --           0.628               --               --
Auto                 0.573            --                --               --
Operation
WiFi                0.0223         0.000102             --               ---


Added Labor            --          0.00203              --               --
New Train Car          --          0.00234              --               --
Subsidy          8.23 x 10   -9   8.23 x 10   -9        --           8.23x 10    -9


Total                 1.97          0.889            0.00837         8.31x 10    -9
Table Comparison
Alternative              Benefit           Cost
1. Baseline              1.883            0.884
2. Tech Car              1.943            0.899
3. Business              1.968            1.022
4. Driving               0.0977           2.242




         Comparison               Ratio
         B(2-1)/C(2-1)            4
         B(3-2)/C(3-2)            0.203
         B(4-2)/C(4-2)            -1.37




                                                  ME176
Recommendation
!   Assuming that wifi brings in 3% more
    ridership, the benefits do outweigh the cost
!   Recommend Technology Car




                                                  ME176
Limitations
!   Rail User Benefit-Opportunity to meet new people
!   Public Disbenefit-Noise pollution
!   Ridership increases of the Technology Car and
    Business Car are estimates (unknown)
!   Some statistics are not specific to the Riverside-
    Fullerton transit




                                                    ME176
Questions?
           Eli Brewer
          Vicki Chen
     Jason McMillian




                   ME176

Contenu connexe

En vedette

Digital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyDigital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
 
Rail in Europe 2020
Rail in Europe 2020Rail in Europe 2020
Rail in Europe 2020Amadeus Rail
 
Global rail opportunities- Atkins March 2014
Global rail opportunities- Atkins March 2014Global rail opportunities- Atkins March 2014
Global rail opportunities- Atkins March 2014Shyam Raman
 
HubSpot for Startups | Sample Pitch Deck Template
HubSpot for Startups | Sample Pitch Deck TemplateHubSpot for Startups | Sample Pitch Deck Template
HubSpot for Startups | Sample Pitch Deck TemplateKim Walsh
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksWealthsimple
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitchadpushup
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateJoseph Hsieh
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castleentercastle
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckLaxman Papineni
 
The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionGoCanvas
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes App
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi500 Startups
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Decknolanperk
 

En vedette (15)

Digital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyDigital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing Strategy
 
Rail in Europe 2020
Rail in Europe 2020Rail in Europe 2020
Rail in Europe 2020
 
Global rail opportunities- Atkins March 2014
Global rail opportunities- Atkins March 2014Global rail opportunities- Atkins March 2014
Global rail opportunities- Atkins March 2014
 
HubSpot for Startups | Sample Pitch Deck Template
HubSpot for Startups | Sample Pitch Deck TemplateHubSpot for Startups | Sample Pitch Deck Template
HubSpot for Startups | Sample Pitch Deck Template
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitch
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castle
 
SteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch Deck
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
 
The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 million
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
 

Metrolink Bca

  • 1. to Work Eli Brewer Vicki Chen Jason McMillian ME176
  • 2. Motivation ! Los Angeles (LA) urban sprawl ! U.S. Census: Population Change 2000 – 2010 19.1 % 9.3 % 3.1 % (City 2.6%) 41.7 % 5.8 % Ref: http://quickfacts.census.gov/qfd/states/06/06071.html ME176
  • 3. Objectives ! Analyze the Metrolink Rail (91 Line) from Downtown Riverside to Fullerton ! Do a cost/benefit analysis in comparison with ! Commuting by Car ! Retrofitting for Wi-fi and Tables – Technology Car ! Creating a Business Class Car LA Union Riverside – Downtown Station Commerce Buena Park West Corona Riverside – La Sierra Norwalk/ Santa Fe Springs Fullerton Anaheim North Main Canyon Corona ME176
  • 4. Outline ! Baseline Intro. & Analysis ! Car Alternative & Analysis ! Tech. Car Alternative & Analysis ! Business Car Alternative & Analysis ! Table Comparison ! Recommendations ! Limitations and Improvements to Analysis ME176
  • 5. Baseline Case Cost: ! Double-Decker ! Used: $35,000 ! Tables ! Refurbished: $435,000 ! Electrical outlets ! New: $2,200,000 seated ! 136-162 ! Cost to user/mi: $0.0156 passengers Ref: http://www.trainweb.org/chris/rotem.html Ref: http://www.sltrib.com/news/ci_9749907 ME176
  • 6. Metrolink Rail – 91 Line ! Average Weekday Ridership: 2,398 passengers ! 84% work commute ! Average one-way trip length: 36.6 miles ! 83% have car available LA Union Riverside – Downtown Station Commerce Buena Park West Corona Riverside – La Sierra Norwalk/ Santa Fe Springs Fullerton Anaheim North Main Canyon Corona ME176 Ref: http://www.metrolinktrains.com/pdfs/Facts&Numbers/Fact_Sheets/91L_Demographics_Fact_Sheet_2011.pdf
  • 7. Assumptions ! Scope: State Route 91 between Riverside & Fullerton ! Costs/Benefits normalized per train traveler mile ! Every person on the Metro represents one less person on the roadway ! The “user” is a rider of the Metrolink ! The “public” include those in their cars on the freeway as well as those not on the freeway ! People can be 40% productive on the baseline train, their productivity would jump a modest 3% with the WiFi, and up to 50% on the Business Class car ! Metrolink would recoup any loses within 50 years ME176
  • 9. Baseline Analysis (cost per train traveler mile) User Benefit User Cost Public Benefit Public Cost Ticket Price -- 0.156 -- -- Congestion -- -- 5.41 x 10 -4 -- Emissions 0.0173 0.000986 1.89 x 10 -6 2.39 x 10 -7 Safety 1.04 0.0977 0.00741 -- Productivity 0.234 -- -- -- Time -- 0.628 -- -- Auto 0.573 -- -- -- Operation Subsidy 8.23 x 10 -9 8.23 x 10 -9 -- 8.23 x 10 -9 Total 1.88 0.883 0.00796 2.47 x 10 -7 ME176
  • 10. Alternative Case: Car ! Pros !Mobility !Versatility ! Cons !Cost !Maintenance !Ownership !Insurance !Cost to the user/mile: $0.585 !Safety !Traffic Ref: http://volvo-240.seebyseeing.net/ME176
  • 11. Impact of Congestion ! Riverside-San Bernardino in 2010 ! Extra travel time = 31 hrs/commuter/year ! Excess fuel consumed = 17 gals/commuter/year ! Cost: 31hrs x $16/hr + 17 gal x $4/gal = $564 Ref: http://tti.tamu.edu/documents/mobility-report-2011.pdf ME176
  • 12. Alternate Case: Automobile !"#$%&'()&"*)&%)*+(,()&-.,(/ 0$()&1(2(3% 0$()&4#$% 567,."&1(2(3% 567,."&4#$% !"#$%&'()"#% ** ** ** ** +,-.%/0,- ** 12134 ** 5243'6'51*4 78"//",-/ ** 121539 ** 923:'6'51*3 ;<=%&> 121:33 521? ** @2@A'6'51*4 (),BC#0D"&> ** ** ** ** !"8% ** 12E9E ** ** FC&,'GH%)<0,- ** 12E39 ** ** I"J" ** ** ** *** FBB%B'K<L,) ** ** ** ** M%N'!)<"-'+<) ** ** ** ** ;CL/"B> ** ** ** ** !,&<O/ 121:33 @2@? 1214?@ @2?:'6'51*E
  • 13. Alternative Case: Retrofit Tech Rail ! Pros ! WiFi ! Increased workspace per person ! More power outlets ! Cons ! Cost ! Installation ! Maintenance
  • 14. On-Rail WiFi ! Benefit of servicing a finite area. ! WiFi technology is only used for communication on the train car itself to the passengers devices. ! There are two primary methods of connected a train to the internet. ! 3G/Satellite enabled ! Fiber network
  • 15. 3G/Satellite ! Pros ! Cheaper installation ! Uses existing cellular towers ! Cons ! Costly to upgrade ! Dead zones and underground ! Slow network speed Ref: http://www.icomera.com/rail/ solutions/
  • 16. Fiber Network ! Pros ! High network speed ! Stable ! Works underground ! Easier to upgrade ! Cons ! Expensive installation Ref: http://www.wifirail.net/ Ref: http://www.wifirail.net/pages/NewsBartDiffernce.html
  • 17. Marketing ! Charging for use $$$/year, $$/month, $/day, $/2hr, $/min or free to use after watching a advertisement. ! Real time advertising based on location. ! Train telemetry, surveillance and security would run over the network. ! High density of bodies who are potentially bored, looking to be distracted, or needing to be productive. Ref: http://www.wifirail.net/pages/NewsBartDiffernce.html Ref: http://www.icomera.com/rail/solutions/
  • 18. Alternative Analysis: Technology Car (cost per train traveler mile) User Benefit User Cost Public Benefit Public Cost Ticket Price -- 0.156 -- -- Congestion -- -- 5.62 x 10 -4 -- Emissions 0.0173 0.00211 1.28x 10 -4 2.39 x 10 -7 Safety 1.04 0.0977 0.00763 -- Productivity 0.252 -- -- -- Time -- 0.628 -- -- Auto 0.573 -- -- -- Operation WiFi 0.0223 0.000102 -- --- Train Car -- 0.00789 -- -- Retrofit Subsidy 8.23 x 10 -9 8.23 x 10 -9 -- 8.23 x 10 -9 Total 1.94 0.891 0.00833 2.47 x 10 -7
  • 19. Alternative Case: Business Class ! Pros ! Food and Beverage service ! Lots of space ! Comfort ! WiFi ! Cons ! Cost ! New train car ! Expensive ticket
  • 20. Alternative Analysis: Business Car (cost per train traveler mile) User Benefit User Cost Public Benefit Public Cost Ticket Price -- 0.156 -- -- Congestion -- -- 5.69 x 10 -4 -- Emissions 0.0173 0.00230 2.01 x 10 -6 9.39 x 10 -11 Safety 1.04 0.0977 0.00779 -- Productivity 0.252 -- -- -- Time -- 0.628 -- -- Auto 0.573 -- -- -- Operation WiFi 0.0223 0.000102 -- --- Added Labor -- 0.00203 -- -- New Train Car -- 0.00234 -- -- Subsidy 8.23 x 10 -9 8.23 x 10 -9 -- 8.23x 10 -9 Total 1.97 0.889 0.00837 8.31x 10 -9
  • 21. Table Comparison Alternative Benefit Cost 1. Baseline 1.883 0.884 2. Tech Car 1.943 0.899 3. Business 1.968 1.022 4. Driving 0.0977 2.242 Comparison Ratio B(2-1)/C(2-1) 4 B(3-2)/C(3-2) 0.203 B(4-2)/C(4-2) -1.37 ME176
  • 22. Recommendation ! Assuming that wifi brings in 3% more ridership, the benefits do outweigh the cost ! Recommend Technology Car ME176
  • 23. Limitations ! Rail User Benefit-Opportunity to meet new people ! Public Disbenefit-Noise pollution ! Ridership increases of the Technology Car and Business Car are estimates (unknown) ! Some statistics are not specific to the Riverside- Fullerton transit ME176
  • 24. Questions? Eli Brewer Vicki Chen Jason McMillian ME176