1. River Fest
July 2, 2013

2. River Fest
• Consideration of approving the allocation of
$30,000.00 of hotel occupancy tax revenues to a City
event account and the creation of revenue and
expenditure accounts for City events, primarily “River
Fest.”

4. River Fest
• Purposes of River Fest to:
• celebrate the completion of the river improvement
project
• celebrate the 100-year anniversary of the
acquisition of Santa Fe Park (San Angelo’s “Central
Park”)
• celebrate the arts
• celebrate life in San Angelo

5. River Fest
• River Fest is an activity-based event and is being
coordinated by several organizations: Convention and
Visitors’ Bureau, Downtown San Angelo, Art in
Uncommon Places, Girl Scouts, Goodfellow AFB,
Operations Department, Angelo State University and
Central and Lake View High Schools student
organizations, San Angelo Host, Citywise Marketing,
San Angelo Museum of Fine Arts, Sealy Flats, Race
Texas, Parks and Recreation Department, and Two
Pro Club Management.

6. River Fest

7. River Fest
• Friday, October 18:
• 6-9 pm – Salmon Sculpture Competition Reveal
• 8pm-1am – Friday night concert @ RiverStage (free)
• Saturday, October 19:
• 9-11am – Color up Run
• 9am-12pm – golf tournament @ Santa Fe Golf Course
• 10:30am-2pm – activities for kids and families @ Kids’
Kingdom (~11am official kick-off and dedication)
• 2-3:30pm – vintage baseball game
• 10:30am-2:30pm – games & paddleboats @ games
area

8. River Fest
• Saturday, October 19 (continued):
• 11:30am-1:30pm – canoe and kayak races
• 12pm-12am – carnival @ Neff’s
• 1-5pm – skate competition @ skate park
• 1-5pm – tours of the International Water Lily Collection
• 2:30-5pm – cardboard boat regatta @ Celebration
Bridge
• 5-9:30pm – balloons lift and glow @ Paseo
• 8-8:30pm – laser light show @ RiverStage
• 8:30-11pm – headliner @ RiverStage (ticketed)

9. River Fest

10. River Fest

11. River Fest
• Estimated Costs:
• Laser light show $9,400
• Bands – NC (underwritten or ticketed) NC
• Security $6,750
• Insurance $650
• Portable restrooms $4,400
• Dumpsters/trash collection $1,200
• Temporary laborers $1,600

12. River Fest
• Estimated costs (continued):
• Advertising, signs and printing $1,800
• Golf carts NC?
• Volunteer support $1,200
• Contingencies $3,000
• In-kind costs (utilities, rentals and staff) NC
• Total estimated costs: $30,000

13. River Fest
• Potential Revenues:
• Sponsorships
• In-kind
• Carnival proceeds
• Concessions proceeds
• Sale of novelties
• Color up Run; $5.00/registrant directly for river tree
planting
Estimated economic impact at this time approaches
$1,000,000.