The document discusses improving the user experience of a Christian networking website. It suggests making the site more social and location-based like Foursquare. It also recommends aggregating and sharing valuable content from other platforms to give users value and funnel them between social networks. The key issues are an unfiltered information, users being outside the main social ecosystem, and not providing value to users.

2. user 1 recently graduated student
user 2 young professional ccc alum
user 3 missional Christian non ccc alum

4. registration completion page now...
•nothing social on this page
•more data entry--boring
•impersonal to user
•people not going to site to
enter data--hoping to
connect w other Christians
in their area of expertise
or location
nothing that helps someone find like-minded friends

5. foursquare landing page...
•geo specific
•social--can add any person as a contact
•mixed media--pictures and text
•“huh” --new user friendly

6. my assumption: most people want to join rather
than create and lead
featured team--3000 miles away from me

7. potential alternative:
•there are ___ teams in your city
•there are No teams in your city--Join Our
Sacramento Area LinkedIn group
•this is HUGE--no telling how many users
are lost because there is nothing for them to
join and they have no desire to start or lead
a team

8. not sure what tab this connects with.

9. “In the end, Buzz will work of it drives traffic
to content sites or helps people engage
around content.”
from Charles Hudson, a Bay-Area entrepreneur and businessman

10. problem 1: unfiltered information
solution: aggregated information
•geo-based
•city or university

11. the big picture--an integrated online presence

12. problem 2: outside social ecosystem of user
solution: funnel users in and out to social
ecosystem
•establish presence on fb, youtube, linkedIn
•integrate existing content inside ac w fb, youtube,
linkedIn

13. problem 3: not giving away anything of value to the
user
solution: create, aggregate, and share valuable
content from other online platforms
•biblical decision making short (2-3 min) YouTube
videos
•share blog posts, links, audio, etc from web
•pull in relevant news from city/university to landing
page

14. recommendations (primary):
•facebook connect
•LinkedIn Group
•Facebook Fan Page
•YouTube Channel (God stories, training, tips,
general life-coach content)

15. ideas to increase engagement:
•search for friends via facebook, twitter, gmail, etc
•offer free resources connected to user needs:
webinars, personality testing, life-coaching,
•“City-Connector”--every new user connected w
this person--keeps fresh content up in exchange for
free resources (Buckingham books, Personality
testing, etc