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CLA 2012--Social Media How To's for Beginners to Experts

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Brian Barela
Brian Barela

Practical tips and a simple digital strategy for non-profits. Brian Barela--Cru Global Chris Giovagnoni--Compassion International

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Social Media How To’s For Beginners to Experts chris giovagnoni twitter: @g9ine cgiovagnoni@us.ci.org brian barela twitter: @brianbarela brian.barela@uscm.org
wifi: Bruno password: CLANC0809WE facebook: search CLASocial leave card and we will email you the slides/notes
Homebase, Outposts, Passports via chris brogan chrisbrogan.com
Homebase: The eventual site where you hope people come to interact with you the MOST.
Homebase: Many ministries manage their online places as though they are equal in value.
Outposts: An online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase.
Outposts: Many ministries take on multiple outposts without thinking through the time and energy and goals required to be effective.
There is value in “grabbing” online profiles for your ministry to prevent others from co-opting your brand and prepare for the future.
Passports: Profiles to use on various social sites that establish credibility, trust, and provide easy access. De-personalize and de-centralize management of online ministry properties.
passports
Increased Effectiveness Will Occur When: Online properties complement one another and amount of time & money spent match your organization’s values and priorities.
Facebook Page Ministry Homepage Twitter Google Ministry Blog--Homebase
Practical strategies to encourage service, donations, and participation.
obstacles!
donors and constituents
outpost 1 outpost 2 outpost 3 donors Ministry Blog--Homebase constituents outpost 1 outpost 2 outpost 3
outpost 1 outpost 2 outpost 3 donor homebase constituent hb outpost 1 outpost 2 outpost 3
to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence- framework/ http://www.chrisbrogan.com/using-outposts-in-your-media- strategy/ http://kylelacy.com/home-bases-outposts-and-frontiers- using-social-media/

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CLA 2012--Social Media How To's for Beginners to Experts

  • 1. Social Media How To’s For Beginners to Experts chris giovagnoni twitter: @g9ine cgiovagnoni@us.ci.org brian barela twitter: @brianbarela brian.barela@uscm.org
  • 2. wifi: Bruno password: CLANC0809WE facebook: search CLASocial leave card and we will email you the slides/notes
  • 3. Homebase, Outposts, Passports via chris brogan chrisbrogan.com
  • 4. Homebase: The eventual site where you hope people come to interact with you the MOST.
  • 5. Homebase: Many ministries manage their online places as though they are equal in value.
  • 6. Outposts: An online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase.
  • 7. Outposts: Many ministries take on multiple outposts without thinking through the time and energy and goals required to be effective.
  • 8. There is value in “grabbing” online profiles for your ministry to prevent others from co-opting your brand and prepare for the future.
  • 9. Passports: Profiles to use on various social sites that establish credibility, trust, and provide easy access. De-personalize and de-centralize management of online ministry properties.
  • 11. Increased Effectiveness Will Occur When: Online properties complement one another and amount of time & money spent match your organization’s values and priorities.
  • 12. Facebook Page Ministry Homepage Twitter Google Ministry Blog--Homebase
  • 13. Practical strategies to encourage service, donations, and participation.
  • 16. outpost 1 outpost 2 outpost 3 donors Ministry Blog--Homebase constituents outpost 1 outpost 2 outpost 3
  • 17. outpost 1 outpost 2 outpost 3 donor homebase constituent hb outpost 1 outpost 2 outpost 3
  • 18. to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence- framework/ http://www.chrisbrogan.com/using-outposts-in-your-media- strategy/ http://kylelacy.com/home-bases-outposts-and-frontiers- using-social-media/

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