these slides outline some key principles related to social media and how to integrate platforms into your summer project. given at US Summer Project Director's Training in Denver. January 2010

1. social media & your project
brian barela

2. mediaforministry.org/summerproject

3. content aligned with student consumption
patterns = awesomeness

4. single-input/single-focus
multiple-input/multiple-focus
how many times do i have to email a student
about that form?

5. what places online do students “pull” information
that’s valuable to them?
in what ways do your “push” communications
align?

7. all content must nurture other content:
otherwise re-write or re-format it!
word document-- pdfs--adobe google doc--web
need microsoft word + + web
machine
stone paper whiteboard
chisel pen marker

14. social media used intentionally:
•maximizes communication efforts from staff
•increases/catalyzes connections btw staff & students
•leverages online platforms (websites, facebook, youtube)
beyond the skills of the current staff team
•aligns your desire to efficiently communicate with
realities of how students consume & engage information

17. the big picture--an integrated online presence

20. YouTube
channel
Facebook project Flickr
Group Page website
Facebook
Fan Page

21. audience: current project attendees (staff & students)
purpose: aggregate & create
•videos, forms, documents, vision, information to centralized
location
project
website

22. audience: current project attendees (staff & students)
purpose: aggregate & create
•videos, forms, documents, vision, information to centralized
location
project
website
relieves pressure of individual to share and distribute information
effectively funnels students and staff to important information
marketplace/cafe/library

23. statistics from ocean city summer project:
• 15,043 pageviews in one year!
• 45 pageviews a day--including all the days since proj ended
project
website

24. YouTube
channel
project
Facebook website
Flickr
Group Page
Facebook
Fan Page

25. YouTube
channel
project
Facebook website
Flickr
Group Page aggregate/
create
Facebook
Fan Page

26. audience: current project attendees (staff & students
purpose: distribute information & facilitate interaction
• share links to forms, deadlines, answer questions, provide a
online space for students to connect, coordinate rides, etc...
Facebook
Group Page

29. every project needs a facebook group
page created & moderated by your opd

30. YouTube
channel
project
FB Group Page website
distribute Flickr
aggregate/
create
Facebook
Fan Page

31. Facebook
Fan Page

32. Facebook
Fan Page

33. audience: PAST, PRESENT, & FUTURE project attendees
purpose: retain/connect/engage
• made to scale and for marketing efficiency
Facebook
Fan Page

39. YouTube
channel
project
FB Group Page website
distribute Flickr
aggregate/
create
FB Fan Page
promote/engage

40. Flickr

41. Flickr

42. Flickr

43. Flickr

44. Flickr

47. audience: current project attendees (staff & students)
purpose: collect, distribute, archive project photos
• students can easily upload via email or login
• no longer have to comb through students facebook photos for
project photos
• pro account ($25 per year) includes
unlimited uploads, and preserves originals Flickr

48. YouTube
channel
project
FB Group Page website Flickr
distribute aggregate/ collect/archive
create
FB Fan Page
promote/engage

49. YouTube
channel

53. YouTube
channel
audience: current project attendees (staff & students)
purpose: upload, collect, distribute, archive in centralized location
• students can easily upload videos--instead of personal account
• videos do not get lost on project, staff or students computers
• VIRAL--easy to share on facebook, proj website, etc

55. YouTube channel
upload, archive, share
project
FB Group Page website Flickr
distribute aggregate/
upload, archive, share
create
FB Fan Page
promote/engage

58. great ideas!

59. before project...
• video testimonies uploaded on youtube
channel
• project leadership share heart through text
or video blog
• do NOT let students ask you questions via
email--FB Group Page first!
• contests, prizes to fill out forms online

60. during project...
• promote/educate students on uploading to Flickr
• upload audio from talks to proj website
• encourage to sign up for their own blog
• jobs: have students photograph job site, upload
to flickr--can leave notes here about hours, pay,
quality, etc....

63. q ue st ions ??? ??

64. i’m here to help!
mediaforministry.org/summerproject