CenterState CEO - Jessica Sloma

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CenterState CEo Internet Marketing for Business Presentation by Jessica Sloma Website Musts and COntent Management Systems

Business

Internet Marketing: Websites
Beyond Design
Jessica Sloma, Vice President Client Services www.LighthouseMkt.com 656.9922 ext 102

Websites: Your 24/7 Brochure.

Beyond merely an attractive and appealing website.

What good is having a website if it’s not performing? Is yours?

Are you being found when searched or when you’re NOT driving trafﬁc
to the site?

Is your site optimized?

Content: Be Meaningful and Relevant.

Capture the visitors attention quickly.

Make visitors tour-of-site easy and intuitive.

Content should be meaningful for both visitors and search engines.

What is your call to action?

CMS: Content Management System.

If you felt your site was ever held HOSTAGE, this is for YOU!

The FREEDOM to make simple edits.

Save your changes and they are LIVE immediately.

SEE FOR YOURSELF...

Analytics: Site Performance.
Do you know how your site is performing month over month?

Google Analytics is FREE.

www.google.com/analytics/

Reports provide:

Number of Visits

Average Time on Site

Bounce Rate

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Successful websites require frequent updates and key information being easily accessible. But nonprofits rarely have a team of programmers and techies at their disposal. So how can nonprofits manage their online marketing leveraging free and low cost solutions that don't require a programmer? WordPress! WordPress is a robust blogging and content management platform that is simple and easy to use by technophobes and programmers alike.

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Overview of social media for recruiting - FB: July 2011 more than 800 million users - Twitter: Microblogging (140 characters). Launched July 2006. 300 million users as of 2011. Generating over 300 million tweets and 1.6 billion search queries per day. The SMS of the Internet. - Linkedin: Launched in May 2003. 120 million users in 200 countries. 33.9 million unique visitors in June 2011. - Google+: Launched 6/28/2011. G’s fourth foray into social networking (Google Buzz, Google Friend Connect, Orkut. 62 million users by 12/27/2011 (25% joined in Dec 2011 alone). Add 625,000 users per day. - Youtube: Created in feb 2005. Bought by Google in 11/2006 for $1.65 B. 2nd largest search engine in the world. Relationship between social media platforms. Use of FB, LI, Twitter, and G+ for recruiting. Social Media as a force multiplier. By Brian Bluff, Site-Seeker, Inc. @brianbluff

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SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10. Site-Seeker has been providing SEO services in Syracuse for the past decade. Our offices are located in New Hartford, NY outside of Utica, NY. Site-Seeker talented staff are skilled in the following areas: SEO (Search Engine Optimization), SEM including PPC (Pay Per Click management), Website Design and Development, Social Media, and the development and implementation of Internet Marketing Strategies. http://blog.site-seeker.com/seo-syracuse-ny/

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Description Sales professionals know that technology has never offered more powerful tools. However, email, phone calls, appointments… often overpower even the most tech savvy sales person. Fortunately, for most of us the answer is in our hand – our smart phone, in the cloud, or on our desk – our computers. Websites, apps, and software are available and promise to solve all of our efficiency problems. But which ones are right for you? This workshop contains a combination of theory and how to exercises that will teach attendees both the why and how-to of selling with technology in 2014. Attendees will be provided demo’s and discuss how these tools can be applied to improve your bottom line. Topics Cover in this session include • Understanding how customers source your products and services today • How search engine marketing and social media can work together to generate leads • Using the cloud to better manage your sales team and service your customers and prospects • Technology tips to increase sales

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World Wide Web provides a huge source of information however to seek something that is simple to understand might be a tedious and time consuming task. Therefore whether you are a novice fledging your career in digital marketing or a marketing professional aspiring to learn about digital marketing here are few fundamentals you should get to grips with first. - By Students of LIPS India Visit - www.lipsindia.com

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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?

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During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards. Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available. Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover: -What every small business website must include -How to use use past holiday website data & capture new data to spot trends -Tips on holiday digital marketing: SEO, PPC, social media & content -How to optimize your website for increased holiday traffic -Must-dos to prepare your business website for the mobile revolution -Website design tips – home page design, shopping carts

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Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist. But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate. Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model. Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution? This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.

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Description Social media is an effective and affordable way to expand the reach and strength of your brand. Yet, many B2B companies think of it as the folly of children and have been slow to jump aboard. This session will explore: • How B2B companies can use social media to deliver powerful cost effective results. • The top objections company leaders have to participating in social media and why they should reconsider. • How Google's amplified focus on quality original content and social media work together to create an incredible opportunity. • What you can measure and what you should expect in return. • Getting started - planning an integrated Internet marketing program. Who Should Attend • CEO's/Presidents/Owners • Sales and/or Marketing Managers • Webmasters

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Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors. Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement. This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.

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