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SEO and PPC
                       CenterState CEO


                       Brian Bluff
                       President & Co-Founder
                       Site-Seeker, Inc. 
                       @BrianBluff
                       brianbluff@site-seeker.com
                       315.732.9281, 11




www.site-seeker.com                                 © 2011 Site-Seeker, Inc.
Vertical
                         Websites
                              Social
                              Media                       Drive
          Your Website




                                                          Convert

                            Your website is a machine….



                                                          Measure
                                                          and improve

www.site-seeker.com                                          © 2011 Site-Seeker, Inc.
Vertical
                       Websites
                            Social
                            Media     10,000
 25%
 12,500
        12,500
        Your Website




                                      0.75%
      0.75%
   0.25%
1.0%




                                       75
         94
                 125
                                     More Money
 25%
                 67%
www.site-seeker.com                                      © 2011 Site-Seeker, Inc.
Google is the King




www.site-seeker.com   © 2011 Site-Seeker, Inc.
Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search




www.site-seeker.com                                                     © 2011 Site-Seeker, Inc.
SEO: What does it take to rank (organically)?



  Relevance
  •  Title tag
  •  Keywords and
     description
  •  H tags
  •  Content
  •  Alt tags




www.site-seeker.com                              © 2011 Site-Seeker, Inc.
SEO: What does it take to rank (organically)?


Credibility
•  PageRank
•  Incoming links are
   votes of
   confidence
•  Links from related
   pages or sites
•  Related anchor
   text




www.site-seeker.com                              © 2011 Site-Seeker, Inc.
SEO: What does it take to rank (organically)?


Credibility
•  Social Signals (Author /
   Human/Social Authority)
•  Twitter – authoritative people
   lend their authority to pages
   they tweet
•  ReTweets are the new links
•  Facebook ?
•  LinkedIn ?




www.site-seeker.com                              © 2011 Site-Seeker, Inc.
www.site-seeker.com   © 2011 Site-Seeker, Inc.
Pay Per Click Management Process


                      Research
          Search Engine
          Website
                                       Filter
    Filter
    Filter
  Filter
                                      Hi KW
      Hi Ad
    Lo Site
 Hi Goal
                                     Relevance
   CTR
      Bounce
 Conv.

                 KW
                  KW
                   KW
                     KW
                      KW
 Client
                                                                                KW
                         Ad
                                                             Ad
                      Ad
                     Ad
                  Ad
                 Ad




www.site-seeker.com                                                    © 2011 Site-Seeker, Inc.
Pay Per Click Management Process


                      Research
           Search Engine
          Website
                                        Filter
    Filter
    Filter
  Filter
                                       Hi KW
      Hi Ad
    Lo Site
 Hi Goal
                                      Relevance
   CTR
      Bounce
 Conv.

                 KW
                  KW
                   KW
                     KW
                      KW
              Quality Score
 Client
                                                                                 KW
                                      Lower Cost Per Click
                         Ad
                                                              Ad
                      Ad
               Higher position
                     Ad
                  Ad
                 Ad



                                          $
 $
 $
                                            $
 $
www.site-seeker.com                                                     © 2011 Site-Seeker, Inc.
Before you start establish a baseline & benchmarks


    •  What keywords are you targeting?
    •  How much traffic are you getting now?
    •  What is a successful visit?
    •  How many successful visits does my site receive per
       month now?
    •  Where is my traffic coming from now?
    •  What is my site’s/important page’s bounce rate?




www.site-seeker.com                                   © 2011 Site-Seeker, Inc.
Thank You!

                       Brian Bluff
                       President & Co-Founder
                       Site-Seeker, Inc. 
                       @brianbluff
                       brianbluff@site-seeker.com
                       315.732.9281, 11




www.site-seeker.com                                 © 2011 Site-Seeker, Inc.

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Internet marketing seo ppc centerstateceo

  • 1. SEO and PPC CenterState CEO Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com 315.732.9281, 11 www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 2. Vertical Websites Social Media Drive Your Website Convert Your website is a machine…. Measure and improve www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 3. Vertical Websites Social Media 10,000 25% 12,500 12,500 Your Website 0.75% 0.75% 0.25% 1.0% 75 94 125 More Money 25% 67% www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 4. Google is the King www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 5. Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 6. SEO: What does it take to rank (organically)? Relevance •  Title tag •  Keywords and description •  H tags •  Content •  Alt tags www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 7. SEO: What does it take to rank (organically)? Credibility •  PageRank •  Incoming links are votes of confidence •  Links from related pages or sites •  Related anchor text www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 8. SEO: What does it take to rank (organically)? Credibility •  Social Signals (Author / Human/Social Authority) •  Twitter – authoritative people lend their authority to pages they tweet •  ReTweets are the new links •  Facebook ? •  LinkedIn ? www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 9. www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 10. Pay Per Click Management Process Research Search Engine Website Filter Filter Filter Filter Hi KW Hi Ad Lo Site Hi Goal Relevance CTR Bounce Conv. KW KW KW KW KW Client KW Ad Ad Ad Ad Ad Ad www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 11. Pay Per Click Management Process Research Search Engine Website Filter Filter Filter Filter Hi KW Hi Ad Lo Site Hi Goal Relevance CTR Bounce Conv. KW KW KW KW KW Quality Score Client KW Lower Cost Per Click Ad Ad Ad Higher position Ad Ad Ad $ $ $ $ $ www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 12. Before you start establish a baseline & benchmarks •  What keywords are you targeting? •  How much traffic are you getting now? •  What is a successful visit? •  How many successful visits does my site receive per month now? •  Where is my traffic coming from now? •  What is my site’s/important page’s bounce rate? www.site-seeker.com © 2011 Site-Seeker, Inc.
  • 13. Thank You! Brian Bluff President & Co-Founder Site-Seeker, Inc. @brianbluff brianbluff@site-seeker.com 315.732.9281, 11 www.site-seeker.com © 2011 Site-Seeker, Inc.