Link Building Techniques - Sexy and New of Just Smart SEO. Jolt & Bolt - weekly injection of Internet Caffeine. Site-Seeker.com

1. Link Building Techniques:
Sexy & New or Just Smart SEO?
Thursday, July 21, 2011
presented by
Brian Bluff | President
presents

2. Today s Agenda:
• Why links are important?
• Not all links are created equal – spammy and paid links
• Will spammy links help your ranking?
• Attributes of a good link
• The right way to develop links
Site-Seeker, Inc. © 2011

3. Why links are important?
Credibility
• Authority (PageRank)
• Incoming links are"
votes of confidence
• Links from related"
pages or sites
• Related anchor text
• Does not use the nofollow
attribute

4. Not all links are created equal
Bad example of a paid link…
• Article titled "Transferring
Money Overseas Using Wire
Transfers"
• Target phrase not related to
wire transfers.
• Although both contain the
word transfer
• Article reads like it was
written by a third grader
• Article has been copied,
slightly modified, and
republished on several
websites
Blah Transfer Blah
• No PageRank
• It is a follow link
Site-Seeker, Inc. © 2011

5. Not all links are created equal
• Google frowns upon paid links
• Product reviews, online advertising,
press releases and directories can
also be viewed as paid links.
• But… Google says
"Not all paid links violate our guidelines. Buying and selling links is a normal
part of the economy of the web when done for advertising purposes, and not
for manipulation of search results. Links purchased for advertising should be
designated as such. This can be done in several ways, such as:"
• Adding a rel="nofollow" attribute to the <a> tag
• Redirecting the links to an intermediate page that is blocked from search
engines with a robots.txt file"
Site-Seeker, Inc. © 2011

6. Not all links are created equal"
Blog comment link
• HTML (links)
permitted in
comment field
• Not coded with
the nofollow
attribute
• PageRank
(PR=2/10)
So why is this bad?
• Article has nothing
to do with my
friend s products
Blah Transfer Blah
• Page is spammy
• Post and
comment have no
substance
Site-Seeker, Inc. © 2011

7. Will spammy links help your ranking?
The simple answer is yes.
BUT not like they used to.
• Not for competitive keywords
• Probably not for long.
• Google’s Panda update and efforts to
devalue thin/low quality content have
lessened the value of these techniques.
Site-Seeker, Inc. © 2011

8. Attributes of a good link
• From a page with PageRank –"
the higher the better
• Not coded with the nofollow
attribute
• Not run of site links
• Text links
• Included in the body of a page
• Anchor text containing the target
keyword phrase
Site-Seeker, Inc. © 2011

9. So what is the right way to develop links?
• Basic premise –
No one in their right mind is going to link from their content to your
content unless your content supports the mission of their content.
• Ignores financial motivation involved in the selling of links or
monetization of content
• Best approach
– Be involved in your industry
– Blog, write articles, press releases, speak, sponsor… participate
Site-Seeker, Inc. © 2011

10. So what is the right way to develop links?
• Meaningful comment
on an industry blog
• Link is nofollow
• Credible discussion
• Become known
• Build brand
• Publish article
– Noticed
– Read
– Trusted
– Link to
This is the link
You have to give
before you get
Site-Seeker, Inc. © 2011

11. So what is the right way to develop links?
• Article published on
mortgage industry site
• We were credible
• Publisher gladly
accepted article
• Publisher attributes"
by linking to our site.
– Follow link
– Content is relevant
– No PageRank yet
This is the link
Site-Seeker, Inc. © 2011

12. What to do with the info?
• Learn more - read the complete blog post
Sexy Link Building Techniques or Just Smart SEO?
• Start creating content
• Please comment on our blog so we can engage with you?
• We are here to help! Call or email
Brian Bluff
– (315) 732-9281 ext. 11
– brianbluff@site-seeker.com
Site-Seeker, Inc. © 2011

13. QUESTIONS?
Site-Seeker, Inc. © 2011