CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff: The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media. Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start? Topics Cover in this session include: • What efficiencies do we need most, • Email tips to save time, • Apps to organize your life, and • Using technology to increase sales and improve efficiency.

1. presents
presented by
Technology and Business Growth -!
What Companies Need To Know
Brian Bluff
President & Co-Founder,
Site-Seeker, Inc.

3. We Are All Wired Wireless
• Everything is accessible
online
• The world seems so much
smaller
• No more lines between work
and personal life
– Workers work
– Slackers slack

4. The Internet Used To Be Anonymous

5. Mobile Is Huge
Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
Canada - 19MM Smartphone
subscribers, that’s 63% of all
subscribers - up 21%Y/Y

6. Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
The Technology Has Changed - Again
China - 12/2012, the
number of people
accessing the Web
on mobile phones
passed those
accessing the web
via pcs

7. Technology Is A Game Changer
Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

8. It Used To Be easier

9. All This Technology Is Like…
• Has technology made your life simpler?
• 2 extra hours per day

10. 2 Extra Hours A Day - What Canadians Would Do
• Spend time with family
o 47% women / 46% men
• Take a nap
o 31% women / 33% men
• Read a book
o 54% women / 27% men
• Watch movies
o 26% women / 30% men
• Get intimate
o 27% women / 41% men
Source: http://www.huffingtonpost.ca/2012/07/23/more-time-in-a-
day_n_1695303.html#slide=more240257

11. Canadians Are Happy
In 2011 92.3% of Canadians were satisfied with their lives
Source: http://www4.hrsdc.gc.ca/cv2@-eng.jsp?&iid=19&sid=8&chartid=2

12. Top Ten Time Management Tips
1. Plan your week
2. Plan your day
3. Plan for emergencies
4. Say no
5. Remember your ABCDE’s
6. Finish what you start
7. When at work, work
8. Take a break!
9. Limit distractions
10. Make tomorrow’s list today
Eat the frog first!

13. Top Ten Time Management Tips
“Eat a live frog first thing in the
morning and nothing worse will
happen to you the rest of the day.”
- Mark Twain

14. Evaluate Your Current Use Of Time
iPhone and iPad
• Free and paid version
• Easy to add and organize activities
• Multiple timers
• Pie charts
• Custom reports
• Color coding
Paid
• Unlimited activities
• Backup
• Export
Eternity

15. Email Management
How many emails are
in your inbox?
• 0
• 100
• 1000
• More?

16. Email Management
• Keep it closed
• Check twice a day
• Can you say distraction?

17. Email Management
Four options
• Delete (or archive)
• Delegate
• Defer
• Respond
Two minute rule
Three folders max!
• Action required
• Archived
• Waiting for

18. Email Management
Using rules to color code messages

19. Browsers
Which browser will you use
in the future?
Will you really learn it?

20. Google Chrome Apps

21. Instapaper

22. Browsers: Addons, Extensions, Plugins

23. Search Engines – Advance Search Operators
Source: http://www.google.com/insidesearch/tipstricks/all.html

24. Search Engines – Advance Search Operators

25. Online Storage – In the Cloud

26. Online Storage – In the Cloud
Dropbox vs SkyDrive vs
Google Drive vs iCloud

27. Scheduling Meetings

28. Scheduling Meetings

29. Communication
Instant message
• Audio chat
• Video chat
• Screen sharing
One-on-one
Multi-person

30. Mobile Apps
• Specific to each mobile operating system:
– Apple App Store
– Google Play
– Windows Phone Store
– BlackBerry App World
• Some apps are free, others are not
• Downloaded
• Paid apps - generally a percentage, 20-30%, goes to
the distribution provider (such as iTunes)

31. Mobile Apps

32. Mobile Applications

33. It Takes Seven Touches To Close A Deal
• How can you save time
and touch more people
quicker?
• Automate – Technology is
you friend
• Search and social OR
social in search

34. Meeting Tools

35. LinkedIn – Very Powerful Sales Tool
1. Complete your profile – 100%
2. Connect with everyone
3. Customize your websites
4. Tell people what you stand for
5. Recommend others
6. Join and participate in groups
7. Connect with Twitter
8. Ad company profile
9. Use applications
10. Optimize to rank - keywords
11. Bonus – Update often!!!!

36. Facebook

37. Schedule Content Effort

38. "
Creating Expert Content Efficiently
Experience
• Problem
• Thinking
• Solution
• Learning
• Teaching
• Expertise
Original Intent
• Email
• Presentation
• Proposal
• Notes/records
• Boilerplate
• Sales literature
• White Papers
• Articles
• Press Releases
Repurpose
• Blog
• Video
• Guest Article
• Email News
Letter
Distribute
• SlideShare
• Twitter
• FaceBook
• LinkedIn
• Google+

39. Write Once - Repurpose Often

40. Thank You!
Questions? Thank you!
• Free 15-point online marketing audit
• Value $1,000
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
brianbluff@site-seeker.com
@BrianBluff
w: 315.732.9281 x 11
m: 315.525.5416
Code: SSIFAC