Social Media and Branding: Knowing who you are and sharing it! Brian F. LeDuc @BrianFLeDuc www.brianfleduc.com/bio

1. KNOWING WHO YOU ARE AND
SHARING IT

4. ASSUMPTIONS
• professional development tool
• way of connecting, “networking”
professionally
• updates on trends, information,
conversations taking place in areas of
interest

5. THEMES
• The tools are the easy part
• (an extension of you)
• You already know how to do it
• It‟s about making the investment.
• (in yourself, in your future)
• Your voice is a gift (especially if
you‟re GIVING when you‟re using it)–
so share it!

6. EXCUSES
• “I don’t have the time”
• “I don’t understand how to do it”
• “I don’t have anything to say”
• “no one talks to me”

7. GIFTS
Who are the people/What are the
things/ that matter most to you?
What do you value?
What are you good at?
What are you reading?
What do you like to talk about?
What are you interested in?

8. You‟re saying
“aren‟t these just „who I am?‟”
• my personality?
• my values?
• my beliefs?

9. The short answer?: YES.
I say: “Those things are
your brand.”

10. YOUR VOICE = YOUR BRAND
Congruent with your values
Shares your beliefs and point of view
Acknowledges your experience and
lens
Reflective of “who you are”
Find other tips about digital identity development
at:
http://edcabellon.com/leadership/digitalidentity/

11. THE BASICS
• A picture that reflects your personality and
is identifiable as YOU (quality, professional)
• A username that is clear, relevant, and
ideally matches your other social media =
one search
• ONE profile, ONE account
• A clear, brief bio that “tells a story of who
you are” – think of this as your “tagline”
• Try a 500 word, 300 word, & 150 word
version
Brian LeDuc
@BrianFLeDuc
@myrwu alumus '10 @tamu #reslife #sagrad '12 | Call me a digital
citizen & an educator interested where they meet |#salead pro &new
addition to @ksu_csl June 1
College Station, TX · http://brianfleduc.com/bio/

12. WHERE DO I FIND THESE CONVERSATIONS?
• Twitter, Facebook, Linkedin (just
search)
•Join up & contribute!
• Watch & Listen first, then engage
• Weekly/daily updates, paper.li
FollowEDU.com

13. GOOGLE ALERTS
Who is talking about you? Do you
like what they‟re saying?
That‟s still your brand….
http://www.google.com/alerts

15. THIS IS ME. ONLINE.
www.twitter.com/brianfleduc
www.facebook.com/brianfleduc
www.linkedin.com/in/brianfledu
c
brianfleduc.tumblr.com
www.foursquare.com/brianfledu
c
www.brianfleduc.com
brianfleduc@gmail.com

16. GOOGLE SEARCH TEST

17. FINAL THOUGHTS & TIPS
Content creation/curation doesn‟t happen
overnight
There’s no “pot of gold”….at least initially
Understanding/effectiveness is in consistency,
authenticity, and recognition
DO YOU

18. Success is in the
relationships = SOCIAL
MEDIA

19. NOW LET’S TALK TOOLS
• TweetDeck (link Facebook, Linkedin,
Twitter, Foursquare, Wordpress)
• Hootsuite.com (link Facebook, Linkedin,
Twitter, Foursquare, Wordpress)
• Google Reader (RSS Feeds/Blogs)
• KnowEm.com