Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.
7. 2013 Local Search Ranking Factors
ExternalLoc.Signals
What’s Important?
• Google+
• Internet Directories
• Optimized Website
• Who is talking about your company
• Reviews and Testimonials
12. Google Authorship
1. Authorship helps searchers discover great
information by highlighting content from
authors who they might find interesting.
2. If you’re an author, signing up for
authorship will help users recognize
content that you’ve written.
3. Additionally, searchers can click the byline
to see more articles you’ve authored or to
follow you on Google+
4. It’s that simple!
Search Result “what is authorship”
http://googlewebmastercentral.blogspot.com/
15. Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
page to your
circles) when using
Google Search.
17. Google Authorship – Step 2
Verify Your eMail
https://plus.google.com/authorship
18. Google Authorship – Step 3
Notice Verified
email checkmark
Add your
website URL
https://plus.google.com/authorship
19. Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Add Yoast SEO Plugin
20. Google Authorship – Step 5
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Add Your Google+ Profile URL in
User Profile field
21. Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Select Social in Yoast and
Authorship dropdown for your
profile
22. Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
page to your
circles) when using
Google Search.