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Google+ for Your Local Business
Advanced Topics
Covered in
Upcoming
Workshops
Sources Noted
You can find this presentation on
Before We Begin
Wifi Password
getfound
http://moz.com
WEDNESDAY NIGHTS TWICE PER MONTH
5:30 - 7:00 pm
foxxr.com/workshops
Internet Marketing Workshops
GUARANTEED!
Why Focus on Google
8-28-13 Understanding Google+ for Your Business
2013 Local Search Ranking Factors
ExternalLoc.Signals
What’s Important?
• Google+
• Internet Directories
• Optimized Website
• Who is talking about your company
• Reviews and Testimonials
Anatomy of a
Search Result
Page
New Local Search Result Pages
8-28-13 Understanding Google+ for Your Business
Google+ Agenda
Google Authorship
1. Authorship helps searchers discover great
information by highlighting content from
authors who they might find interesting.
2. If you’re an author, signing up for
authorship will help users recognize
content that you’ve written.
3. Additionally, searchers can click the byline
to see more articles you’ve authored or to
follow you on Google+
4. It’s that simple!
Search Result “what is authorship”
http://googlewebmastercentral.blogspot.com/
Google Authorship Profile
~ 35%
Better
Click-Thru
Rates
Google Authorship
Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
page to your
circles) when using
Google Search.
Google Authorship – Step 1
https://plus.google.com/authorship
Google Authorship – Step 2
Verify Your eMail
https://plus.google.com/authorship
Google Authorship – Step 3
Notice Verified
email checkmark
Add your
website URL
https://plus.google.com/authorship
Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Add Yoast SEO Plugin
Google Authorship – Step 5
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Add Your Google+ Profile URL in
User Profile field
Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Select Social in Yoast and
Authorship dropdown for your
profile
Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
page to your
circles) when using
Google Search.
Google+ Profile
Google+ Business Pages
https://support.google.com/plus
Discover More Own Your Own
http://www.google.com/+/learnmore/
8-28-13 Understanding Google+ for Your Business
http://foxxr.com/review
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at 831-531-7771
to order without
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8-28-13 Understanding Google+ for Your Business

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8-28-13 Understanding Google+ for Your Business

Notes de l'éditeur

  1. Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.Link – inbound anchor text, linking domain autyhority, link domain quanity, etc.
  2. It’s a way of breaking down the page and breaking apart the content. One h1 per page