Ranking your business for local search is simply following the protocols established by the experts. In this presentation, you'll discover the core ingredients to a successful local search strategy.
5. Local Business Types
1. Single-location service area business
(carpet cleaning service with 30 mile radius)
2. Single location brick-and-mortar business
(restaurant, gift shop, dental office, etc.)
3. Multi-location brick-and-mortar
(multiple offices serving many cities, unique phone #’s, )
16. Directory Management
• Search your phone # ie. “831-531-7771”
• Run scan on Moz.com/local
• Run scan on Foxxr.com/powerlistings
• Claim listings manually or by service
• Paid services:
• BrightLocal.com ($19.99/mo. plus $3.00 per submission)
• Yext.com ($42/mo. or $499 per year)
• Moz.com/local ($49.99 per year)
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17. Google+ Optimization
• Claim Google+ Business Page
• Setup Proper Category Assignments
• Optimize Google+ Personal Profile
• Activate Authorship
• Activate Publisher
• Add Badge to Website
• Test Your Website with Rich Snippets Tool
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http://googlewebmastercentral.blogspot.com/
20. Search Result “what is authorship”
1. Highlights authors
2. Searchers recognize content that
you’ve written
3. See more articles you’ve authored
http://googlewebmastercentral.blogspot.com/
22. Setup your Google+ page
Your Google+ page is
an extension of your
brand.
Use this page to
connect through:
• Emotion
• Trust
• Authority.
23. Google Publisher / Direct Connect
This search result
feature let’s users
navigate to
your Google+ Page
directly from a search
result, leave reviews,
add that page to their
circles and see basic
information.
24.
25. Website Optimization
• Run Free SEO Scan on Woorank.com
• Presence of Name, Address, Phone (NAP)
• Optimize Meta titles
• Setup Geo Targeted Pages
• Use Google Webmaster Tools for Optimization
• Use Google Analytics to Measure Traffic
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28. %
OF CONSUMERS SAY ONLINE
REVIEWS HAVE A MAJOR
INFLUENCE ON THEIR DECISION
29. Reputation Management
• Optimize your top review sites with images
• Setup a process for feedback
• Create a review page with links to review sites
• Use a professional service like Get Five Stars
• Train your yourself / employees to follow a process
• Print cards / handouts to offer with each touch point
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41. Link Earning
• Moz Link Analysis
• http://www.opensiteexplorer.org/
• Write Great Content
• http://moz.com/blog/local-landing-pages-guide
• Meetups / Eventbrite / Workshops
• Industry Organizations / Associations
• Sponsorships
• Local Directory News Submissions
• .gov and .edu sites
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42. Social Media Management
7 • Setup Buffer or Hootsuite
• Become Active with Social Bookmarking
• Join LinkedIn Groups & Setup Linkedin Publisher
• Join Google+ Communities and Discover Influencers
• Optimize and Complete all Profiles
Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.When we refer to links, we are referring to natural quality links for great content generation and social sharing
Analyze and claim some of the top directory listings. This initial step of the Local SEO Process usually takes about 2 hoursPowerListings lets you seamlessly update, sync, enhance and monitor your business listings across the web. Amazing features to get your business great local search results.
I agree with Market Motive that the page titles account for about 70% of on-page SEO Juice. The search engines use that page title in the SERP and it’s the most noticeable element, that is the most powerful content on your page to determine relevancy.65 characters
Use simple URL’s that have keywords in them.
In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater.85% of consumers use online reviews. Bottom line is that today’s consumer is becoming more resourceful! Tablet’s, giant smart phones, social search!Why is that?
Check out your own college’s alumni site to see how you can submit your news. Also be on the lookout for alumni directories. You never know what information they’ll let you submit.
Check out your own college’s alumni site to see how you can submit your news. Also be on the lookout for alumni directories. You never know what information they’ll let you submit.