An updated version of my Social Signals talk, presented to the Austin Ad Federation in November, 2008.

1. Social Signals: Cultivating Connection

3. We are not
in Kansas anymore.

9. “If our community thinks we should die,
then we probably should.”

10. Whatʼs happening here?

11. User Generated Context

12. 1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!

13. 1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!

14. 1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
2a. ??????????

15. 1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!

16. 1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
2a. Brand

17. 1. Co-create products & services
2. Release them into the network
3. Profit!!!

18. 1. Co-create products & services
2. Release them into the network
3. Profit!!!

19. 1. Co-create products & services
2. Release them into the network
3. Profit!!!
2a. ??????????

20. 1. Co-create products & services
2. Release them into the network
3. Profit!!!

21. 1. Co-create products & services
2. Release them into the network
3. Profit!!!
2a. Reading Social Signals

27. “We learned that in the social environment we
had to talk to people first
before trying to sell anything.”

35. Itʼs not about the tools.

36. Increase surface area

37. Design for social objects
Create social objects

38. Build the mothership

39. Listen. Learn.

40. Other Peopleʼs Audience

41. Go faster. & faster.

42. Thanks to:
http://www.flickr.com/photos/splorp/35450161/
http://www.flickr.com/photos/dramaqueennorma/273371415/
http://fetching.net

43. brianoberkirch.com
photo by Lane Hartwell