These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!

1. Search vs Social
Marketing to The Client of the Future
PodCamp Montreal 2010
Brian Rotsztein
Hub: www.brianrotsztein.com
Blog: www.purposive.com
Follow Me: @brianrotsztein
Write Me: info@brianrotsztein.com

2. Once upon a time,
Confusion & Chaos
reigned…

3. 2 Parts of Early Human Lifestyles
Search Social
Categorize Communication
Information Discuss
Find Interact

4. Fast Forward
to Today

5. We Still Rely on
Search & Social

6. Search Marketing
Use SEO
for Higher Organic Rankings
Sponsor Results
for Paid Rankings (Pay Per Click)

8. To Find
Something
Useful

9. Why do marketers
love search?

10. Targeting
Capability

11. Active vs Passive Users

12. This is
Active Search

13. This is
Passive
(+ Poorly Targeted)

14. This is
Active Search

15. This is
Passive

16. This is
Active Search

17. Moving On To
Social Media…

18. Social media websites and
networks are the platform
on which communication,
interaction, and
discussions take place.

19. Why Use Social Media?

20. Stay in Touch

21. Exchange Information

22. Meet Others with Similar Interests

23. Collaborate

24. Generate Ideas

25. Play

26. Underlying Point:
Community

27. Where’s The
Marketing?

28. Missing?

29. Social Media Marketing
is Primarily…
________ Indirect
Direct
(At least for now)

30. Just For The Record
Social Media >
But You Can’t Ignore The Fact That…

31. 1,339,320,000 China
1,187,210,000 India
3 rd 500,000,000 Facebook
310,169,000 United States
Largest 237,556,363 Indonesia
193,462,000 Brazil
Country 170,456,000 Pakistan
(by Population)
164,425,000 Bangladesh
158,259,000 Nigeria
141,927,297 Russia
127,390,000 Japan

32. Google Today

33. Google by 2015?
Unlikely.

34. Search Will
Keep Changing,
Not Die

35. Bringing It Together

36. Search Provides
COLD
Suggestions

37. Social Media
Networking Provides
HOT Suggestions

38. What Direction Will
The Future Take Us?

39. "The best way
to predict the
future is to
invent it."
Alan Kay
(Computer Science Pioneer)

40. Integration & Convergence
It’s Already Happening…

41. Google
Throws
the First
Volley

42. Blended Search
(Universal Search)

45. Twitter
Feed

46. Personal Search

47. Same Thing?

48. Facebook Open Graph:
A Personalized Experience
Establish People Connections
Establish People-Item Connections

49. Facebook Social Plugins:
“Likes” & “Recommends”

50. How will we
target the
next generation
consumer?

51. Facebook Open Graph Data
+
Search Marketing Data
________________________________________________
Consumer Identity Profile

52. Mobility
as a
Platform

53. An Example

54. Where to Vacation?

55. Can’t Decide

56. Ask Google

57. Cruise in
Greece?

58. Ask Facebook Friends

59. Ask Twitter Followers

60. Watch
Cruise
Videos

61. Read
Comments

62. Return to Google
(Based on Your Friends’ Suggestions)

63. Facebook “Likes”

64. Facebook Search Engine

65. Enough Info
from
Cold & Hot
Suggestions?
Call to Book

66. Emerging Trends & Ideas

67. Linking vs Liking:
The New Vote

68. Social Citations
Will Google Focus on Mentions?

69. The Adaptive
Internet:
Facebook Connect,
Open Graph & “Likes”

70. Trust

71. Search vs. Social
is Shortsighted
Search AND Social
is More Realistic

72. Discussion Questions
How will we measure success given the coming changes?
Should companies be concerned about being “liked”?
Will the next generation want to be marketed to?
What do you think about the Search vs Social debate?

73. Search versus Social
Marketing to The Client of the Future
PodCamp Montreal 2010
Brian Rotsztein
Hub: www.brianrotsztein.com
Blog: www.purposive.com
Follow Me: @brianrotsztein
Write Me: info@brianrotsztein.com
Web Design: www.RedstoneX.com
Internet Marketing: www.Uniseo.com