The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books: Engage, The End of Business as Usual and What’s the Future of Business (WTF).
11. 2011
The Complete Guide for Brands
and Businesses to Build,
Cultivate, and Measure
Success in the New Web
Welcome to a new era of
marketing and service in
which your brand is
defined by those who
experience it.
@briansolis
12. Social media is less about
technology and more about
anthropology, sociology,
and ethnography.
@briansolis
tweet
13. Social media spark a
revelation that we, the
people, have a voice, and
through the
democratization of
content and ideas we can
once again unite around
common ppaassssiioonnss,, iinnssppiirree
movements, and ignite
change.
@briansolis
tweet
14. Social media is the
democratization of
information, transforming
people from content readers
into publishers. It is the shift
from a broadcast mechanism,
one-to-many, to a
many-ttoo--mmaannyy mmooddeell,, rrooootteedd
in conversations between
authors, people, and peers.
@briansolis
tweet
15. 2011
The End of Business as Usual:
Rewire the way you work to
succeed in the consumer
revolution
Welcome to a new era of
marketing and service in
which your brand is
defined by those who
experience it.
@briansolis
16. Each business is a
victim of Digital
Darwinism, the
evolution of consumer
behavior when society
and technology evolve
faster than the ability
to exploit iitt.. DDiiggiittaall
Darwinism does not
discriminate. Every
business is threatened.
@briansolis
tweet
17. Businesses are no
longer the sole creator
of a brand; it is
co-created by
consumers through
shared experiences and
defined by the results of
online sseeaarrcchheess aanndd
conversations.
@briansolis
tweet
18. Shared experiences are
forms of social currency.
People share things to
show their friends that
they’re investing in the
conversation. Shared
experiences can be
sshhaappeedd aanndd sstteeeerreedd..
@briansolis
tweet
19. 2013
What’s the Future of Business,
Changing the way businesses
create experiences #WTF
Welcome to a new era of
marketing and service in
which your brand is
defined by those who
experience it.
@briansolis
20. Welcome to a new era of
marketing and service in
which your brand is
defined by those who
experience it.
@briansolis
tweet
21. To succeed in the
business of the future,
we have to become the
very people we’re
trying to reach.
@briansolis
tweet
22. The only way to understand
new culture and behavior is
to go native. Going native
refers to the process of
observing, learning, and
deepening the involvement
of an anthropologist with
their hosts aanndd tthheeiirr hhoossttss’’
cultures through long-term
fieldwork and participation.
@briansolis
tweet
23. The bottom line is that
people are seeking
answers and direction, not
messages or sales pitches.
@briansolis
tweet