In math, x represents a variable to be solved for. in business, the x we must solve for is the experience we want to give our customers. In his latest book, best-selling author Brian Solis argues that the advent of the “always on” world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy. Rarely—very rarely—a book emerges that changes the way you think about books. Brian solis’ new book turns the business book trope on its ear. the most striking disruption is its form: this is a book that looks and feels more like an ipad app. X is a complete overview of why customer experience is the fundamental differentiator in business.

1. XtheBook.com
Top Ten Business
Books From 2015
– Forbes.com
The Best Customer
Experience Book
of the Year Has
Arrived – Inc.com
Best Marketing
Books of 2015
– 800CEORead.com
IBM Book Club
Shortlist
This isn’t just a book, it is an experience. But more than that, you
will learn from one of the more creative and brilliant business
minds of our time.—Forbes.com
What’s so engaging about X is how different it is from your typical
business book: It comes across as if designed to be an experience
in and of itself. Its beautiful aesthetic appeals to the reader emo-
tionally; at the same time, its contents are heavy on substance.
—Inc.com, The Best Customer Experience Book of the Year Has Arrived
Throughout this 246-page book, readers are taken on a journey to
discover how to piece together the components around establishing
a strategic experience.—VentureBeat.com, Why customer experience
is the new disruption
Rarely—very rarely—a book emerges that changes the way you
think about books. Brian Solis’ new book turns the business book
trope on its ear. The most striking disruption is its form: this is a
book that looks and feels more like an iPad app. X is a complete
overview of why customer experience is the fundamental differen-
tiator in business.—Jay Baer, ConvinceAndConvert.com
X is both a crash course in architecting great experiences and simul-
taneously a must-read for any designer looking to brush up on his
trade.—UX Magazine
In his latest book, best-selling author Brian Solis argues that the
advent of the“always on”world means that customer experience is
now 100% of your brand. Brands that want to survive in the future
of business must place the creation and cultivation of meaningful
experiences at the forefront of their strategy.—BryanKramer.com
In math,x represents a variable to be solved for.In business,the x we
must solve for is the experience we want to give our customers.—IBM
BRIAN SOLIS is globally recognized as one of the most prominent
thought leaders in business innovation.As a digital analyst, anthropol-
ogist, and futurist, he studies disruptive technology and its impact on
business and society. More so, he humanizes technology’s causal ef-
fect to help people see people differently and understand what to do
about it.Brian has authored several bestselling books including What’s
the Future of Business (WTF), Engage!, and The End of Business as
Usual. His blog, BrianSolis.com, is ranked as a leading resource for
insights into the future of business, new technology and marketing.
He also actively contributes to Forbes, MarketWatch and AdAge.
978-1-118-45654-5, Hardcover, $30.00
Available wherever books and ebooks are sold

2. XtheBook.com
this isn’t just a book, it is an experience. But more than that, you
will learn from one of the more creative and brilliant business
minds of our time.—Forbes.com
What’s so engaging about X is how different it is from your typical
business book: it comes across as if designed to be an experience
in and of itself. its beautiful aesthetic appeals to the reader emo-
tionally; at the same time, its contents are heavy on substance.
—Inc.com, The best customer experience book of the Year Has arrived
throughout this 246-page book, readers are taken on a journey to
discover how to piece together the components around establishing
a strategic experience.—VentureBeat.com, Why customer experience
is the new disruption
rarely—very rarely—a book emerges that changes the way you
think about books. Brian solis’ new book turns the business book
trope on its ear. the most striking disruption is its form: this is a
book that looks and feels more like an ipad app. X is a complete
overview of why customer experience is the fundamental differen-
tiator in business.—Jay baer, convinceandconvert.com
X is both a crash course in architecting great experiences and simul-
taneously a must-read for any designer looking to brush up on his
trade.—UX Magazine
in his latest book, best-selling author Brian solis argues that the
advent of the“always on”world means that customer experience is
now 100% of your brand. Brands that want to survive in the future
of business must place the creation and cultivation of meaningful
experiences at the forefront of their strategy.—bryanKramer.com
in math,x represents a variable to be solved for.in business,the x we
must solve for is the experience we want to give our customers.—Ibm
Brian solis is globally recognized as one of the most prominent
thought leaders in business innovation.as a digital analyst,anthropologist,
and futurist, he studies disruptive technology and its impact on business
and society. more so, he humanizes technology’s causal effect to help
people see people differently and understand what to do about it. brian
has authored several bestselling books including What’s the Future of
Business (WTF), Engage!, and The End of Business as Usual. His blog,
briansolis.com, is ranked as a leading resource for insights into the
future of business, new technology and marketing. He also actively
contributes to Forbes, MarketWatch and AdAge.
978-1-118-45654-5, hardcover, $30.00
available wherever books and ebooks are sold
top ten Business Books From 2015 – ForBEs.coM
the Best customer eXperience Book oF the Year
has arrived – Inc.coM
Best marketing Books oF 2015 – 800ceoread.com
iBm Book cluB shortlist

3. Top Ten Business
Books From 2015
– Forbes.com
The Best Customer
Experience Book of
the Year Has Arrived
– Inc.com
Best Marketing
Books of 2015
– 800CEORead.com
IBM Book Club
Shortlist
This isn’t just a book,it is an experience.But more
than that, you will learn from one of the more
creative and brilliant business minds of our time.
—Forbes.com
What’s so engaging about X is how different it is
from your typical business book: It comes across
as if designed to be an experience in and of itself.
Its beautiful aesthetic appeals to the reader
emotionally; at the same time, its contents are
heavy on substance.—Inc.com, The Best Customer
Experience Book of the Year Has Arrived
Throughout this 246-page book,readers are taken
on a journey to discover how to piece together
the components around establishing a strategic
experience.—VentureBeat.com, Why customer ex-
perience is the new disruption
Rarely—veryrarely—abookemergesthatchanges
the way you think about books. Brian Solis’ new
book turns the business book trope on its ear.
The most striking disruption is its form: this is a
book that looks and feels more like an iPad app.
X is a complete overview of why customer expe-
rience is the fundamental differentiator in busi-
ness.—Jay Baer, ConvinceAndConvert.com
X is both a crash course in architecting great
experiences and simultaneously a must-read for
any designer looking to brush up on his trade.—
UX Magazine
In his latest book, best-selling author Brian Solis
argues that the advent of the “always on” world
means that customer experience is now 100%
of your brand. Brands that want to survive in the
future of business must place the creation and
cultivation of meaningful experiences at the
forefront of their strategy.—BryanKramer.com
In math, x represents a variable to be solved for.
In business, the x we must solve for is the expe-
rience we want to give our customers.—IBM
BRIAN SOLIS is globally recognized as one of the
most prominent thought leaders in business innova-
tion. As a digital analyst, anthropologist, and futurist,
he studies disruptive technology and its impact on
business and society.More so,he humanizes technol-
ogy’s causal effect to help people see people differ-
ently and understand what to do about it. Brian has
authored several bestselling books including What’s
the Future of Business (WTF),Engage!,and The End of
Business as Usual.His blog,BrianSolis.com,is ranked
as a leading resource for insights into the future of
business, new technology and marketing. He also ac-
tively contributes to Forbes, MarketWatch and AdAge.
XtheBook.com 978-1-118-45654-5, Hardcover, $30.00
Available wherever books and ebooks are sold