Email marketing is far from dead. Nearly 97% of companies surveyed use some form of email marketing because it works. Learn how to craft your own email newsletter that not only drives interactions with your subscribers, but is sustainable to maintain by your organization.

1. HOW TO CREATE A
SUSTAINABLE AND
ENGAGING EMAIL
NEWSLETTER
HOW TO CREATE A
SUSTAINABLE AND
ENGAGING EMAIL
NEWSLETTER
Based on an article that originally appeared on my site.

2. A lot of people seem to think that
EMAIL is DEAD

3. What did
email ever do
to anyone?
Why does
everyone want
to kill it?

4. However, the thing is
EMAIL WORKS

5. of companies used some
form of email marketing*97%
44%
saw multiple conversions
directly from email*
*convinceandconvert.com
*smallbusiness.chron.com

6. Email works, but only if you
DO IT RIGHT

7. never send unsolicited email!
GET PERMISSION!

9. SAID NO ONE
EVER!

10. “Just because you somehow get
my email address doesn't mean
you have my permission.
–Seth Godin

11. With that being said, don’t be afraid to
ASK PERMISSION

12. With that being said, don’t be afraid to
ASK PERMISSION
Want to learn how to do
marketing the right way?
Get great articles delivered weekly!
Subscribe!
*See what I did there?

13. 1. Mid-Scroll 2. Bottom of Article 3. “Subscribe” Page
Asks for Permission 3 Separate Ways

14. SIMPLE
Keep your emails

15. “Simplicity is the Ultimate
Sophistication
–Leonardo DaVinci
“

16. SIMPLICITY SELLS
Need 2 Know theSkimm Convince and Convert

17. SIMPLICITY LETS THE
SHINE THROUGH

18. Simplicity also means you can send
MORE EMAILS

19. And emails are a lot like pudding…
CONSISTENCY
IS KEY

20. Make your emails
REWARDING +
DELIGHTFUL

21. For example, my email newsletter has built-in
SOCIAL SHARING

22. You can also offer special
SNEAK PEAKS

23. Or give subscribers access to
EXCLUSIVE CONTENT

24. As long as it makes them feel
SPECIAL

25. QUICK RECAP:
1. ASK PERMISSION
2. KEEP IT SIMPLE
3. REWARD + DELIGHT
3 Steps for successful emails

26. THANKS FOR READING!
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KEEP IN TOUCH!