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MTV trade marketing campaign 2005
Objectives ,[object Object],[object Object],[object Object]
Target Audience Media  owners Marketing directors Ad agencies
Challenges ,[object Object],[object Object],[object Object]
The strategic road map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 1 - teaser Phase 2 - reveal Phase 3 - education
Phase 1 - teaser ,[object Object],[object Object]
Phase 1 – DM piece ,[object Object],[object Object]
Phase 1 – Newspaper ,[object Object],[object Object]
Deliveries at AMEX & Standard Chartered
Phase 1 – Car park barriers & Posters ,[object Object],[object Object]
Phase 1 – Emailer ,[object Object],[object Object]
Phase 2 - reveal ,[object Object]
Phase 2 - reveal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2 - reveal ,[object Object]
Phase 2 - reveal ,[object Object]
Phase 2 – website reveal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 3 – education ,[object Object],[object Object],[object Object]
Event photos
MTV trade gifts
Post Event photos ,[object Object],[object Object]
www.tonythestollie.com
Results – you have been targeted! ,[object Object],[object Object]

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MTV Trade Campaign