The broad adoption of mobile and social technologies are just elementary steps in a world where the lines that separate digital from physical worlds are increasingly blurred. The pace of technological advancement is accelerating and is rapidly disrupting industries, institutions, and even then way humans interact with each other. In this session, we'll explore how these advancements are forcing organizations to rethink how they interact with customers and prospects, how resources can be aligned to construct new value chains, and how to accelerate growth in a rapidly changing landscape.
Consumer Disruption: How Technology is Reshaping Human Behavior and Interaction (and what you should be doing about it)
1. Consumer Disruption:
How Technology is Reshaping
Human Behavior and Interaction
Brian Vellmure
innovantage
@BrianVellmure
http://www.brianvellmure.com
2. “The number of Americans going online to an information
service or directly to the Internet has more than doubled in
the past year, but most consumers are still feeling their
way through cyberspace. Few see online activities as
essential to them, and no single online feature, with the
exception of E-Mail, is used with any regularity… Among
those who currently use their modems, the study detected
a decided softness in attitudes toward online activities and
a fragile pattern of use. Only 32% of those who go
online say they would miss it ‘a lot’ if it were no
longer available.”
Source: Internet use in America by the Center For The People & The Press. Issued on October 16, 1995
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
3. We’ve gone from that to THIS!
IMG credit: PATRICK SEMANSKY/AP
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
4. The AVERAGE Smartphone Owner
Checks their cell phone 150 times / day
Checks Facebook from smartphone14 times / day
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
5. 9% of US
adults have
admitted
using their
smartphone
DURING sex
57% of women would rather
give up sex than their
smartphone for a week
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
14. In the next decade or
so, the computing
power currently
contained in your
smartphone will likely
be reduced to the size
of a spinning coin
Images: Beth McIntyre
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
15. In 2023, Smartphone
sized devices will
likely be able to
stream the equivalent
of 50 simultaneous
Telepresence
sessions
Images: Beth McIntyre
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
18. "We are honored to be recognized by Intel, a leader in innovative solutions," said
Dr. Yadav. "This is a testament to the extraordinary efforts of the CardioMEMS
team to generate precise, timely, actionable information
to address the tremendous burden heart failure places on the U.S. healthcare
system and on patients suffering from this debilitating disease...”
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
19. “We’ll be able to
record, playback
and analyze our
entire lives by
2020”
- Dave Evans, Cisco Chief Futurist
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
24. People, Devices, and
Entities...
... are all nodes in a
network. Friction
around value
exchange is being
reduced
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
25. The potential
reach of every
interaction is
exponential in
a networked
world
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
27. Our lives are increasingly being conducted in the digital
realm
Rapid shift from big, crude, and manual, to intelligent,
granular, and automatic.
Anything digital can be recorded, archived, analyzed.
The trajectory of these changes is exponential
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
31. “The data set is increasing in size,
people are getting more friends, and with
the advent of mobile, people are online
more frequently. It’s not that I look at my
news feed once at the end of the day; I
constantly pull out my phone while I’m
waiting for my friend or I’m at the coffee
shop. We have five minutes to really
delight you.”
-
Facebook’s chief technology officer, Mike Schroepfer in MIT Technology Review
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
32. Consumers check an
average of 10.4 sources of
information prior to making
a purchase
Brian Vellmure
@BrianVellmure
B2B buyers complete
between 50-75% of the
buying process before
contacting a sales rep
http://www.brianvellmure.com
33. What will they find?
What will they do?
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
38. ... But people just
want to do the
same things they’ve
always done”
“We often think the
internet enables you to
do new things...
- Evan Williams
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
41. “I actually think most people
don't want Google to answer
their questions.
They want Google to tell them
what they should be doing
next.”
- Eric Schmidt, 2010
45. The human brain
still has incredibly
more processing
capacity and
capability than
the largest
supercomputers
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
55. Customers want
the same things
they always have
There is a narrowing
window of time to
capture attention
and offer a
compelling value
proposition
IMG credit: http://www.klausenrique.com/connected.html
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
58. Continue to understand more about customer journey
Recognize that
journeys are not
linear but
dynamic.
Distributed across
channels in
different patterns
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com
59. Shape and create their playground
Allow them to
interact as they
choose
Create value at
every step
Brian Vellmure
@BrianVellmure
http://www.brianvellmure.com