Slides from the talk by Dean Parker (Lead Digital Consultant, SAS) at BIMA's 'SXSW re-cap' breakfast briefing on 18 March 2014.

1. The role of brands and agencies in
delivering connected experiences
Dean Parker
Digital Consultant, SAS London

2. 2Smart devices everywhere
Internet of Things (IoT) is a network of uniquely
identifiable and interoperable objects connected
by services over the Internet.
Cheap, power-
efficient CPUs
Data
everywhere
Open Cloud
APIs
Smart devices
everywhere
Alfred Lui @connection76
=

3. 3
50 billion internet-connected devices by 2020
Source: Cisco

4. 4
Energy management Remote home security Wellness

5. 5Value is in the service
Wellness Service of Nike Fuelband
Real-time feedback
History and trends
Shared accountability
Peer support
Reminders
Alfred Lui @connection76

6. 6What is Service Design?
Service design is the activity of
planning and organising people, infrastructure,
communication and material components of a service
in order to improve its quality and the interaction
between service provider and customers.

7. 7From UX to Service Design
Alfred Lui @connection76

8. 8From UX to Service Design
Alfred Lui @connection76

9. 9The role of brands
+ ++ =
SMART
HEALTH
via connected
experiences

10. 10The role of brands
+ ++ =
SMART
HEALTH
via connected
experiences

11. 11The role of agencies
 Help clients break
down internal silos
 Design using
systems thinking
 Design the business
logic as much as the
presentation

12. 12
“Good technology is
no excuse for a bad idea”