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MADTECHAd Land Meets Tech C
John Webb @WebbJS

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The future of Marketing 2002…

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…is here NOW

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Education
Government
Finance
Creative/Marketin
g
Entrepreneurs
‘HUB’

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London Connects the Startup World

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Creating a Tech Cultural Melting Pot

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Unique
Fusion of
Energy
& Ideas

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Proximity Breads Collaboration

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Rich Content
is
Driving
Online Consumption

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London is Pre-Eminent as a Creative Centre

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London Calling…
The real ‘Tech City’

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What Do We Need to Do?
• Stimulate grass-roots entrepreneurship
• Focus on the startups,
not the ecosystem
• Work with corporations,
not against them
• Find and promote the flag-bearers
• Build an inclusive,
collaboration-fueled community

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The future of Marketing is NOW…
…so we need to invent a new one!

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John Webb
Startups Lead @RackspaceUK
john.webb@rackspace.co.uk
@WebbJS
uk.linkedin.com/in/johnwebb
slideshare.net/johns_webb