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Dreamatology_SocialMarketing
- 1. AMP YOUR MARKETING & SOCIAL MEDIA TEAM TRAINING TEAM DREAMATOLOGY – FALL 2012
- 2. FIRST THINGS FIRST… BASIC TOOLS Your Story Your Email Signature Your Voice Mail Your Work Status Your Business Card Your Websites
- 3. YOU ARE NOW A BRAND…
- 4. RULES TO LIVE BY You’ve Got to Give to Get Seek to understand, so you can be understood Social media is a tool, not the answer
- 5. FACEBOOK PREP Clean it Up (photos, college dorm pictures… ) Remove the games Head shot – Your Brand Shot Start Friending: Local business people, alumni, Timeline image Your website links and phone number Photo Albums Blog (if you have one)
- 6. DIGITAL MEDIA PRIORITIES Phone – voice and text most efficient Facebook – Relationships, Reach, Repetition, Relevance MadMimi– Conversion, measurement, messaging, audience segmentation Linked-In – Professional communities, lead generation, geographic marketing Email – Short Bursts of Information/Follow-Up Only Pinterest – Drive site traffic, common interests, pricing is key Twitter - Search
- 7. SOCIAL MEDIA: STRATEGY What do you want to be known for? What image do you want to project? Positioning as a resource for your audience? Mission for engagement
- 9. BEST WAY TO ENGAGE
- 10. POWER POSTS
- 11. POWER INVITES Facebook Inquires that work for me. Remember, use Facebook to set appointments, not pitch the business! Both of these got me phone/lunch appointments! 1) Laura, Hey... I just saw that you used to own a Salon in Texas... I guess that didn't register when we first met... Can I buy you lunch Thursday, or coffee? I really need to pick your brain a bit... I'm spearheading selected market expansion for Rodan + Fields into Texas and I could use some good insights and possible connections... can you swing something this week? 2) Brenda, One of these days, I'd love to pick your brain a bit (that sound kinda gross actually). I'm starting to get lots of calls from Edelmann PR execs about joining RF. PR pros are particularly good at building big business with us. LA is a wide open market and I'd love to see if there's anyone in your network who's looking to keep the same income, but work less, have a little more control, etc. Is there a day next week that's good to visit? Thanks so much!
- 12. LEAD GENERATION Look for social people Exploit you passions Explore your past Use search features Send a message with every friend request Create a KARMA list
- 13. FACEBOOK FOR SEARCH Finding and adding old friends… Geographic search Suggested friends Event search Find Your Groups/Affiliations
- 14. DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offers Team communication PCs
- 15. DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offers Team communication Preferred Customers & Referrals
- 16. SEGMENT & MANAGE SALES FUNNEL
- 17. MEASURE & TRACK ENGAGEMENT
- 19. WHEN TO DRIP?
- 20. SOCIAL TIMING IS KEY! Tip: remember to post in the Time zone where your prospects reside
- 21. TOOLS I USE DAILY… Facebook Personal Skitch Facebook Business Page Twitter Linked-In Skype and Spreecast Pinterest Graphic Leftovers You-Tube SlideShare Mad Mimi Pulse for iPhone Freeconferencing.com
- 22. OTHER DEMOS
- 23. AMP YOUR MARKETING & SOCIAL MEDIA TEAM TRAINING TEAM DREAMATOLOGY – FALL 2012