This presentation is designed to give nonprofit organizations tips, techniques, and education designed to enhance donor loyalty.

1. Top 10 Tactics: What Every
Organization Should Be Doing to
Enhance Donor Loyalty

2. http://about.me/bridgetlbrandt
Favorite Nonprofit
Video

3. The Harsh Reality
DONORS
#bridgetlbrandt

4. Tactic #10
Face Reality, Maybe Our Baby is Ulgy
1. Determine What’s Working and
What’s Not
• Survey Donors, Employees, and
Volunteers
2. Accept the Feedback (No excuses
allowed)
3. Make the Changes to serve your
donors and mission!
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5. Tactic #9
Set Your Team Up for Success
• Fast Facts
• Who to call
• Who does What
• Emergency
Management
• FAQs
• Event Playbooks
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6. Tactic #8
Make Your Website Donor Friendly
• Donors want to hear:
o Organizational Impact (80%)
o Success Stories (74%)
o More details about the
organization (71%) Tips:
o Info on financial accountability • Use video and graphics
(43%)
• Create interaction
• How they can pass it on:
• Get Donor involved
o Tell-A-Friend / Forward This
Page • Don’t have a boring donation
page
• Info. specific to them
o Segment and tailor your content •One click to donate
Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics
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http://www.cygresearch.com/publications/orderReport.php

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8. •Listen/ Learn
•Make It Easy
Tactic #7 •Give Them What They Want
Use Video to Connect
• Most active days are weekdays,
peaking on Wednesdays.
• Weekends including Friday had the
highest engagement per view based
on average minutes watched
• Online video streams from
newspaper websites surged in Q2. Tips:
This can be attributed to the sustained •Post on You Tube and your site
coverage of the BP oil disaster in the
Gulf of Mexico. •Keep it short
•End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf
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9. Tactic #6
Stay in Touch
Newsletters- While often unread, it is a great way to keep your
name (awareness) high for your organization.
Events- Great way to connect in person with 1:Many
Email Marketing- Fundraising & Program Awareness
In Person Visits- BEST and Always Will Be.
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10. Tactic #5
Use Technology to Help
What:
1. CRM Systems (Tech Soup)
2. E- Marketing
3. Marketing Automation
Why:
1. Track Donors
2. Increase Awareness
3. Avoid Duplicate Entry
4. Efficiency Efficiency
Efficiency
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11. Tactic #4
Get Social
1. Be where your donors are!
2. Social ads
• Facebook Ads Resource
3. Infographics to share
• Hubspot How to Use Power Point to Create Infographics
4. Engage and Monitor
• Hootsuite
*Eloqua 2011
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12. Tactic #3
Stalk Your Donors
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13. Tactic #2
Test, test, test
"Throw away the rulebook.
Experiment, learn, try, fall, get up,
discover, have fun, be puzzled, find
your way out again, thrive, and be
humbled by the whole, miraculous
vantage point.”
Kraft Foods marketing executive, Dana Anderson
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14. Tactic #1
Hand Write Thank-yous!
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16. Questions???
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17. Contact me:
• My blog:
• http://www.donorexperience101.com
• Tweet me: bridgetlbrandt
• Email: bridget.brandt@sage.com