AAO-HNSF13 Vancouver Meeting Update

1. LUMENIS | AAO-HNSF 2013
EXHIBIT PLAN OVERVIEW
Team Meeting Presentation, Aug. 8, 2013

2. • Review Booth Floorplan, Graphics > BB
• Update on Marcom Deliverables & Timeline > Veronica, Ossnat
• Confirm demos & Demo Placement > Jodi, Veronica, Susan
• Status of Meetings > Susan
• Updates on Booth Theater Presenters/Schedule > Susan
• Update on Housing & Badge Registration > Bridgette
• Skills Lab Interior & Schedule > Susan, Veronica
• Q & A

3. Function Contact
Event Strategy
(Event Co-Owners)
Marketing: Susan Smith (Manager, Market Development Surgical) &
Veronica Marzorini (Marketing Program Manager, Surgical)
Event Manager Bridgette Birdie (Plan B Marketing & Events)
Event Marcom Ossnat Cohen
Product Marketing Kevin Lev
Product Demo & Key
Advisor
Jodi Scott
Service Technician TBA
Exhibit House Pro Exhibits: Toni Mertz & Tina Stanton
AAO-HNSF Paul Bascom
Lead Management (post) Julianna Lopez

4. Function Contact
Skills Lab Cathy Lewis (Global Clinical Marketing Manager)
AV Services Sam Patel
Video Capture TBA
Sales Lead Rendal Robinson
Partner Theater
Speaking Sessions
Susan Smith & Veronica Marzorini

5. • Event Website: http://www.entannualmeeting.org/13/
• LUMENIS Booth #1734, 20x30, 600 sq. ft. Exhibit Space
• Skills Lab #1734M, 10x20, 200sq. ft. Exhibit Space (adjoining)
• Location: Vancouver Convention Centre, Vancouver BC
• Conference Dates: September 29 – October 2, 2013
• Exhibition Hours:
Date EXHIBIT STAFF HOURS
Sunday, September 29 10:00 a.m. – 5:00 p.m. 9:00 a.m. – 5:30 p.m. (8:00am for skillsLab)
Monday, September 30 10:00 a.m. – 5:00 p.m. 9:45 a.m. – 5:00 p.m.
Tuesday, October 1 9:30 a.m. – 3:30 p.m. 9:15 a.m. – 3:30 p.m.
Wednesday, October 2 9:30 a.m. – 1:00 p.m. 9:15 a.m. – 1:00 p.m.

6. Conference Badge, Housing
and Booth Attire Details

7. Daily: Daily registration passes may be purchased individually for each day of the meeting. A daily registration
includes access to the morning scientific program, OTO EXPOSM, lunch in the exhibit hall, and shuttle service. A daily
registration pass does not include instruction course tickets.
Exhibitor Full Access Registration: Exhibitor Full Access Registration gives exhibitors the opportunity to attend the
scientific program, register for instruction courses, and receive lunch in the exhibit hall.
Guests: “Guest” refers to a spouse, significant other, or personal friend, NOT a business associate, colleague, or
student. All registered guests will receive tickets to the President’s Reception and are invited to attend the Scientific
Program. Guests are not eligible for Instruction Courses or allowed to claim Continuing Education Credit. A guest
registration DOES include entrance to the exhibit hall; however, an OTO EXPOSM lunch must be purchased
separately.
Members: To be eligible for member rates, members must pay their 2013 dues before registering. If dues payments
are not current at the time of registration, the AAO-HNS will charge the higher, non-member registration fee and
will not issue any refunds. Contact member services with questions.
Member Resident/Medical Student/Fellows-In-Training: Must provide verification to AAO-HNS in order to receive
the Member Resident/Medical Student/Fellows-in-Training registration rate. Contact member services for
information.
Military: Military members of the AAO-HNS will receive a $100 discount automatically at the time of their
registration.
Non-Members: Non-members must register to attend any portion of the Annual Meeting & OTO EXPOSM.
Non-Member Resident/Medical Students: Must provide verification to AAO-HNS in order to receive the Non-
Member Resident/Medical Student registration rate. Contact member services for information.
One-Day Registration: Provides admission for Members and Non-Members to the Annual Meeting & OTO EXPOSM
for the selected day. Instruction Course tickets must be purchased separately.

8. • Exhibitor Staff (40 passes)
• Limited access to Exhibition Halls, Keynote sessions, and
Executive Solutions sessions plus access to the Exhibition Hall
two hours before and after the hours of operation. This pass is
intended for booth personnel and does not allow attendance to
scientific sessions
• Non-Member, Non-Physician Exhibitor Full Access (2 passes)
• Exhibitor Full conference registration allows exhibitors access to
all scientific sessions, honorary guest lectures the opportunity
to review the latest research in the poster area, entrance to the
Opening Ceremony, and President's Reception. Instruction
Course tickets must be purchased separately.

9. NAME GROUP BADGE
TYPE
CAROLINE ABREGO EMEA EXHIBIT ONLY
DAN BAR-ZOHAR ISREAL EXHIBIT ONLY
ELAD BENJAMIN ISREAL EXHIBIT ONLY
BRIDGETTE BIRDIE AMERICAS EXHIBIT ONLY
DAVE CAVANAUGH SALES EXHIBIT ONLY
JOHN DECHELLIS SALES EXHIBIT ONLY
PAUL DERBIQUE SALES EXHIBIT ONLY
BOB DISILVIO AMERICAS EXHIBIT ONLY
BZ ELLIS AMERICAS EXHIBIT ONLY
MARK HACKETT SALES
SHIGEO
HATSUSAKA
JAPAN
MARTIN HILL EMEA
XUEJUN JIANG CHINA
ERAN KURMAN ISREAL
KEVIN LEV ISREAL FULL ACCESS
CATHY LEWIS AMERICAS EXHIBIT ONLY
NAME GROUP BADGE
TYPE
XIAOMING LI CHINA EXHIBIT ONLY
HONGLI LIU CHINA EXHIBIT ONLY
SHIXI LIU CHINA EXHIBIT ONLY
MICHAEL MARTINO AMERICAS EXHIBIT ONLY
VERONICA MARZORINI AMERICAS EXHIBIT ONLY
BILL MCGANN SALES EXHIBIT ONLY
TZIPI OZER-ARMON ISREAL EXHIBIT ONLY
LEE PANNELL AMERICAS EXHIBIT ONLY
SAM PATEL AMERICAS EXHIBIT ONLY
AMY RADKTE AMERICAS EXHIBIT ONLY
RENDAL ROBINSON SALES EXHBIT ONLY
MARK SALLY SALES EXHIBIT ONLY
JODY SCOTT AMERICAS EXHIBIT ONLY
MATT SIMMONS SALES EXHIBIT ONLY
SUSAN SMITH AMERICAS FULL ACCESS
ZEZHANG TAO CHINA EXHIBIT ONLY

10. NAME GROUP BADGE
TYPE
ORIT TOPAZ ISREAL EXHIBIT ONLY
MIKE WINGARD SALES EXHIBIT ONLY
JUNMIN XIN CHINA EXHIBIT ONLY
WEI ZHANG CHINA EXHIBIT ONLY
YIQING ZHENG CHINA EXHIBIT ONLY
LIANG ZHOU CHINA EXHIBIT ONLY
WEI ZHU CHINA EXHIBIT ONLY
NOTES:
1. FULL ACCESS PASSES DO NOT INCLUDE
ATTENDANCE TO INSTRUCTIONAL
COURSES. COURSES ARE $50.00 EACH.
THERE ARE OVER 30 COURSES PER DAY
AVAILABLE FOR REGISTRATION.
2. AGREED ON LAST CALL THAT WE
WOULD NOT REGISTER CHINA GUESTS,
BUT WE HAD ADDITIONAL ALLOTMENT
SO I PLACED THESE NAMES IN THOSE
SLOTS. THESE CAN BE REPLACED IF
NEEDED. TBA.

11. • LUMENIS HOUSING BLOCK 1:
Marriott Pinnacle Hotel
1128 W. Hastings St.
Vancouver, BC V6E 4R5, Canada
Website
http://www.marriott.com/hotels/travel/yvrdt-vancouver-marriott-pinnacle-downtown-hotel/
• Walking distance to Vancouver Convention Centre (1.5 blocks, 4 minutes)
• LUMENIS HOUSING BLOCK 2:
Sheraton Wall Centre
1088 Burrard St.
Vancouver, BC, V6Z 2R9
Website
http://deals.sheraton.com/Sheraton-Vancouver-Wall-Centre-Hotel-709/special-
offers?PS=PS_aa_WWC_WestWestCanada_Google_BD_Sheraton_Vancouver_Wall
_Centre_Hotel_Exact_092310_NAD_FM
Walking distance to Vancouver Convention Centre (16 blocks, 14 minutes)

12. • Please do not contact hotels directly with changes
• Contact: Bridgette Birdie bridgettebirdie@readysetB.com or 650-638-
0360
• Need to release additional rooms by 8/23
• Currently moving rooms around now that new space assigned. Current
conf numbers are from housing bureau. Will send hotel conf numbers
as soon as they are received.

13. NOTES:
1. A $100 PER BADGE CHARGE WILL BE CHARGED FOR ALL BADGES PRINTED OVER
OUR ALLOTTED NUMBER ONSITE, OR FOR CHANGES, ADDITIONS, SUBSTITIONS,
ETC. DONE ONSITE. THIS INCLUDES CHANGES MADE TO THE ORIGINAL LIST. ALL
PERSONS REQUESTING A BADGE MUST BE ON THE EXHIBITORS LIST OR HAVE
COMPANY IDENTIFICATION.
2. EXHBITOR BADGES WILL BE PICKED UP ONSITE AT THE VANCOUVER CONVENTION
CENTRE STARTING THURSDAY, SEPTEMBER 26, 2013. Times have not yet been posted
and will be updated later.

14. Booth Staff Attire
• Booth Staff Attire:
– Blue Lumenis logo shirt
– Black pants/skirt & Black shoes
– No Jeans or Tennis shoes Please!

15. LUMENIS BOOTH

16. • Location: Vancouver Convention Centre, West Hall

18. • Presentation theatre to fit 10 chairs
• 3 demo kiosks w/ Video Monitors (3 total; 1 at each station w/ looping
video)
• Registration desk w/ two stools
• Overhead Hanging Banner/Signage
• 1 Curved Wall with 50” Monitor for presentations & Looping Video
• Podium for presentations
SKILLS Lab Components:
• Cabinet with doors – TBC
• Two tall tables – TBC
• Two Tall Stools – TBC

21. LUMENIS DEMOS

22. • IN THE LUMENIS BOOTH
• KIOSK 1
– DUO W/ HAND PIECES
• KIOSK 2
– ULTRA PULSE W/ HEAD MODEL
• KIOSK 3
– DUO + HEAD MODEL
• IN THE SKILLS LAB
– TBC
– TBC

23. LUMENIS EVENTS

24. • LUMENIS is planning two possible events at AAO-HNSF: an in-
booth customer appreciation event, and an advisory board
meeting.
• Budget TBA
• EVENT Details, Customer:
– Duo concept to pair with DUO product launch (pairings)
• EVENT Details, Advisory Board:
– On Hold pending approval. 5 hour event

25. MARCOM DELIVERABLES

26. CATEGORY Item Description Production Vendor
Booth Booth Graphics - Curved Backwall
Large Size Curved
Backwall PRO Exhibits
Booth Booth Graphics - Tower 1
Kiosk 1: Product Feature
NAME PRO Exhibits
Booth Booth Graphics - Tower 2
Kiosk 2 - Product Feature
NAME PRO Exhibits
Booth Booth Graphics - Tower 3 Kiosk 3 - Product NAME PRO Exhibits
Booth Booth Graphics - Counter Front of Counter ID PRO Exhibits
Booth Hanging Sign
Fabric Circular Hanging
Sign PRO Exhibits
Skills Lab Laminate Panels - SHORT Half Size laminate PanelsFreeman Canada
Skills Lab Laminate Panels - LONG Full Size laminate Freeman Canada
Skills Lab Plexi Panels - Short Half Size Plex Freeman Canada
Skills Lab Interior Graphics
Show Media Email Blast
Aug/Sept blast to ENT
USA Data and iPOST
lists announcing new
products and Skills Lab,
along w/ link to register Produced by Ossnat, Distributed by XX(?)
Show Media Full Page Ad in ENT Journal
Ad in ENT Journal Sept
Issue ENT Journal
Show Media AAO-HNSF Show Daily publication
Ad in AAO publication
(size not indicated) Ascend Media Daily
Show Media Outpatient Surgery Magazine
Product Showcase Sept
Issue (size not indicated) Outpatient Surgery Magazine
Show Media Direct Mail
Direct Mail to Pre-reg list
4-5 weeks prior to show
date Ossnat, distributed by XX (?)
Marketing Pieces Booth Handout Card
Handout card to be used
in booth Ossnat, distributed in booth
Marketing Pieces Skills Lab Training Certificate
Certificate of completion
for Skills Lab Ossnat, distributed in booth
Marketing Pieces Party Invitation
Booth Party Invitation to
be distributed prior to
event Ossnat, distributed in booth

27. • Send reminder email to all attendees confirming attendance and dates
– BB to draft and XX to send
• Know B4U Go email – send 9 days prior to event
– BB to draft and XX to send
• Hotel Confirmation
BB to draft and XX to send

28. LEAD RETREIVAL

29. 1. XX to advise of desired qualifying questions
2. Leads uploaded daily by XX and sent to XX
3. Leads sent upon show close to XX by BB

30. In Booth Presentations

31. TITLE TOPIC SPEAKERS DATE, TIME
NAME of PRESENTATION TYPE • FIRST LAST, MD, HOSPITAL OR AFFILIATION
• FIRST LAST, MD, EDUCATION OR AFFILICATION
TBC