Mike Goldsmith, Future

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Briefing Media

Technology Art & Photos Business

How to make a
digital edition

Mike Goldsmith
Editor-in-Chief, Digital Editions

How to make a digital edition
(that works) | @mikegoldsmith

THAT’S FINE
– BUT HOW
DO I GET
ON THE
CAROUSEL?
How to make a digital edition
(that works) | @mikegoldsmith

…AND HOW
DO YOU
STOP ALL
THOSE
COMMENTS?
How to make a digital edition
(that works) | @mikegoldsmith

EASY.
DON’T
JUST MAKE
A PRODUCT
How to make a digital edition
(that works) | @mikegoldsmith

DON’T JUST
MAKE A
GOOD
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

PUBLISH A
GOOD
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

How to make a
good digital edition

Mike Goldsmith
Editor-in-Chief, Digital Editions

How to make a
good digital edition
(that works)
Mike Goldsmith
Editor-in-Chief, Digital Editions

1. SORT
YOUR IP +
REPRO How to make a digital edition
(that works) | @mikegoldsmith

2. SUPPORT
How to make a digital edition
(that works) | @mikegoldsmith

3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

4. TELL
THE MANU-
FACTURERS
How to make a digital edition
(that works) | @mikegoldsmith

5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

6.
MARKETING
How to make a digital edition
(that works) | @mikegoldsmith

7.
CLIENTSHow to make a digital edition
(that works) | @mikegoldsmith

8.
ANALYTICS
How to make a digital edition
(that works) | @mikegoldsmith

9.
MAKE
SOMETHING
AMAZINGHow to make a digital edition
(that works) | @mikegoldsmith

9. NOT
FLAT… How to make a digital edition
(that works) | @mikegoldsmith

9. NOT
DULL… How to make a digital edition
(that works) | @mikegoldsmith

9. AND NOT
BORING… How to make a digital edition
(that works) | @mikegoldsmith

Launched Q1-Q2 2012

How to make a digital edition
(that works) | @mikegoldsmith

FutureFolio one-shots

How to make a digital edition
(that works) | @mikegoldsmith

Launching Q4 2012

How to make a digital edition
(that works) | @mikegoldsmith

10.
SEE YOU
NEXT YEAR
How to make a digital edition
(that works) | @mikegoldsmith

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Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015. McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again. McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks

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5 Things Every Designer Should be Doing Right Now with Paul Trani Presented at FITC Toronto 2015 More info at www.fitc.ca OVERVIEW Ever wonder if there’s an easier way to design effectively and work with CSS and HTML? How to get assets out of a PSD an in a meaningful web format? How to collaborate with others and make sure everyone is on the same page? What about design trends? In this talk, you’ll learn the five things every designer should be doing. From HTML, to CSS to images to just keeping your sanity. The end result is less time redoing and more time creating. OBJECTIVE Learn the five things that every successful web designer should be doing. TARGET AUDIENCE Web designers FIVE THINGS AUDIENCE MEMBERS WILL LEARN Understand design trends. How to use Photoshop for web design. Reusing assets without recreating. Intelligent use of type. Creating for mobile and high DPI devices.

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Mike Goldsmith, Future

1. How to make a digital edition Mike Goldsmith Editor-in-Chief, Digital Editions

2. How to make a digital edition (that works) | @mikegoldsmith

3. futurefolio.futureplc.com

4. How to make a digital edition (that works) | @mikegoldsmith

5. How to make a digital edition (that works) | @mikegoldsmith

6. How to make a digital edition (that works) | @mikegoldsmith

7. How to make a digital edition (that works) | @mikegoldsmith

8. How to make a digital edition (that works) | @mikegoldsmith

9. How to make a digital edition (that works) | @mikegoldsmith

10. How to make a digital edition (that works) | @mikegoldsmith

11. How to make a digital edition (that works) | @mikegoldsmith

12. How to make a digital edition (that works) | @mikegoldsmith

13. THAT’S FINE – BUT HOW DO I GET ON THE CAROUSEL? How to make a digital edition (that works) | @mikegoldsmith

14. …AND HOW DO YOU STOP ALL THOSE COMMENTS? How to make a digital edition (that works) | @mikegoldsmith

15. EASY. DON’T JUST MAKE A PRODUCT How to make a digital edition (that works) | @mikegoldsmith

16. DON’T JUST MAKE A GOOD PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

17. PUBLISH A GOOD PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

18. How to make a digital edition Mike Goldsmith Editor-in-Chief, Digital Editions

19. How to make a good digital edition Mike Goldsmith Editor-in-Chief, Digital Editions

20. How to make a good digital edition (that works) Mike Goldsmith Editor-in-Chief, Digital Editions

21. 1. SORT YOUR IP + REPRO How to make a digital edition (that works) | @mikegoldsmith

22. 1. SORT YOUR IP + REPRO How to make a digital edition (that works) | @mikegoldsmith

23. 1. SORT YOUR IP + REPRO How to make a digital edition (that works) | @mikegoldsmith

24. 2. SUPPORT How to make a digital edition (that works) | @mikegoldsmith

25. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

26. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

27. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

28. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

29. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

30. 4. TELL THE MANU- FACTURERS How to make a digital edition (that works) | @mikegoldsmith

31. 5. REMEMBER YOU’RE SELLING A PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

32. 5. REMEMBER YOU’RE SELLING A PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

33. 5. REMEMBER YOU’RE SELLING A PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

34. 6. MARKETING How to make a digital edition (that works) | @mikegoldsmith

35. 6. MARKETING How to make a digital edition (that works) | @mikegoldsmith

36. 7. CLIENTSHow to make a digital edition (that works) | @mikegoldsmith

37. 8. ANALYTICS How to make a digital edition (that works) | @mikegoldsmith

38. 8. ANALYTICS How to make a digital edition (that works) | @mikegoldsmith

39. 9. MAKE SOMETHING AMAZINGHow to make a digital edition (that works) | @mikegoldsmith

40. 9. NOT FLAT… How to make a digital edition (that works) | @mikegoldsmith

41. 9. NOT DULL… How to make a digital edition (that works) | @mikegoldsmith

42. 9. AND NOT BORING… How to make a digital edition (that works) | @mikegoldsmith

43. Launched Q1-Q2 2012 How to make a digital edition (that works) | @mikegoldsmith

44. FutureFolio one-shots How to make a digital edition (that works) | @mikegoldsmith

45. Launching Q4 2012 How to make a digital edition (that works) | @mikegoldsmith

46. 10. SEE YOU NEXT YEAR How to make a digital edition (that works) | @mikegoldsmith

47. How to make a good digital edition (that works) Mike Goldsmith Editor-in-Chief, Digital Editions

Mike Goldsmith, Future

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