2. Some home truths
● Not a lot of margin in mobile
● You still need to "Know Your Audience"
3. Some home truths
● Not a lot of margin in mobile
● You still need to "Know Your Audience"
● Use your assets in a smart way
● Efficiently develop on multiple platforms
4. Some home truths
● Not a lot of margin in mobile
● You still need to "Know Your Audience"
● Use your assets in a smart way
● Efficiently develop on multiple platforms
● You are a media company,
not a data center
5. How Technology Feels
● It is not about what technology
can do
● It is about how technology
can make you feel
6. How Technology Feels
● It is not about what technology
can do
● It is about how technology
can make you feel
○ Apple are particularly insightful
○ Nokia Video Calling ≠ Apple Facetime
7. How Technology Feels
● It is not about what technology
can do
● It is about how technology
can make you feel
○ Apple are particularly insightful
○ Nokia Video Calling ≠ Apple Facetime
● Hyped-up augmented reality...
○ Instapaper
○ Angry birds
○ Flipbook
8. Relevance to the User
● Mobile channels are “listening channels”
● Selling is a by-product
9. Relevance to the User
● Mobile channels are “listening channels”
● Selling is a by-product
● Enable customers to talk to you
● Support at the point of frustration
○ Or just a little earlier
10. "There's an app for that"
● Apps are the icing on the cake
● It takes effort to make it feel effortless
11. "There's an app for that"
● Apps are the icing on the cake
● It takes effort to make it feel effortless
You dont always have to be first
