Cinema advertising has been shown to provide strong returns on investment (ROI) for FMCG (fast-moving consumer goods) companies according to an analysis by BrandScience. Their data shows that for every euro spent on cinema advertising, FMCG companies see on average 2.88 euros in additional revenue. Cinema advertising also enhances the effectiveness of other media channels, increasing total campaign ROI by 79% and TV ROI by 69% when cinema is included in the marketing mix. Cinema is identified as the most powerful media for driving sales in the FMCG sector.