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Master Class Webinar Series:
Google+ Wizard / ReviewBiz



 Hello & welcome to the webinar. The
  webinar will start in a few minutes.
Agenda
Google+ Local Wizard
✓   What is it & how does it work
✓   Setting-up reports
✓   Analyzing & applying results

ReviewBiz
✓   What is it & how does it work
✓   Creating a ReviewBiz button
✓   Embedding your button
✓   White-label buttons
Google+ Local Wizard
‘G+ Wizard’
  ✓ ‘Quick view’ of G+ optimization
  ✓ Easy benchmarking vs. top 10
  ✓ Pulls key data into 1 report
  ✓ 15 minutes vs. 2 hours
G+ ranking signals
 Place Page factors
   ✓ Category selection
   ✓ Review count
   ✓ Score
   ✓ Profile ‘Verified’

 Website/off-site factors
   ✓   Citation Count
   ✓   Inbound Link Count
   ✓   Website Domain Authority
Top local search ranking factors
1   Physical Address in City of Search (place page)
2   Proximity of Address to Centroid (place page)
3   Proper Category Associations (place page)
4   Domain Authority of Website (website)
5 Quantity of Structured Citations (off-site)
6 City, State in Places Landing Page Title (website)
7 Quantity of Native Google Places Reviews (place page)
Top local search ranking factors
1   Physical Address in City of Search (place page)
2   Proximity of Address to Centroid (place page)
3   Proper Category Associations (place page)
4   Domain Authority of Website (website)
5 Quantity of Structured Citations (off-site)
6 City, State in Places Landing Page Title (website)
7 Quantity of Native Google Places Reviews (place page)
 8 Quality/Authority of Structured Citations (off-site)
 9 Local Area Code on Place Page (place page)
10 HTML NAP Matching Place Page NAP (website)
11 Consistency of Structured Citations (off-site)
12 Individually Owner-verified Place Page (off-site)
www.davidmihm.com/local-search-ranking-factors
How does G+ Wizard work?
✓ Look for your business in Google+
✓ Identify top 10 ranked businesses
✓ Extract ‘Place Page’ info
✓ Run full citation look-up
✓ Display results in your report
Who & when...
✓ Pitching to new prospects
✓ Start of a new engagement
✓ Tracking of existing clients
 ✓ Prospecting...
Packages          &   Reports
✓ Single Business       10 / month

✓ Multi Business        30 / month

✓ SEO Pro               100 / month
FAQs
✓   Do we need to include a local search
    term?
✓ Can we get results beyond top 10?
✓ Can I create a White Label report?
✓ Where is Link/Authority data from?
ReviewBiz
Reviewbiz
✓ Online Customer Review Badge
 ✓ Connects website with local profiles
✓ leave reviews
   Makes it easy for customers to


 ✓ Not review syndication
USA




      16
Canada




         17
UK




     18
APIs
✓ Rank checking
✓ Local directory listings
✓ Citation tracker (client / competitor)
 ✓ Google+
 ✓ Social Media
ThankYou
Questions?
contact@
brightlocal.com

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Bright local webinar slidedeck - google+ local wizard & reviewbiz tools

  • 1. Master Class Webinar Series: Google+ Wizard / ReviewBiz Hello & welcome to the webinar. The webinar will start in a few minutes.
  • 2.
  • 3. Agenda Google+ Local Wizard ✓ What is it & how does it work ✓ Setting-up reports ✓ Analyzing & applying results ReviewBiz ✓ What is it & how does it work ✓ Creating a ReviewBiz button ✓ Embedding your button ✓ White-label buttons
  • 5. ‘G+ Wizard’ ✓ ‘Quick view’ of G+ optimization ✓ Easy benchmarking vs. top 10 ✓ Pulls key data into 1 report ✓ 15 minutes vs. 2 hours
  • 6. G+ ranking signals Place Page factors ✓ Category selection ✓ Review count ✓ Score ✓ Profile ‘Verified’ Website/off-site factors ✓ Citation Count ✓ Inbound Link Count ✓ Website Domain Authority
  • 7. Top local search ranking factors 1 Physical Address in City of Search (place page) 2 Proximity of Address to Centroid (place page) 3 Proper Category Associations (place page) 4 Domain Authority of Website (website) 5 Quantity of Structured Citations (off-site) 6 City, State in Places Landing Page Title (website) 7 Quantity of Native Google Places Reviews (place page)
  • 8. Top local search ranking factors 1 Physical Address in City of Search (place page) 2 Proximity of Address to Centroid (place page) 3 Proper Category Associations (place page) 4 Domain Authority of Website (website) 5 Quantity of Structured Citations (off-site) 6 City, State in Places Landing Page Title (website) 7 Quantity of Native Google Places Reviews (place page) 8 Quality/Authority of Structured Citations (off-site) 9 Local Area Code on Place Page (place page) 10 HTML NAP Matching Place Page NAP (website) 11 Consistency of Structured Citations (off-site) 12 Individually Owner-verified Place Page (off-site)
  • 10. How does G+ Wizard work? ✓ Look for your business in Google+ ✓ Identify top 10 ranked businesses ✓ Extract ‘Place Page’ info ✓ Run full citation look-up ✓ Display results in your report
  • 11. Who & when... ✓ Pitching to new prospects ✓ Start of a new engagement ✓ Tracking of existing clients ✓ Prospecting...
  • 12. Packages & Reports ✓ Single Business 10 / month ✓ Multi Business 30 / month ✓ SEO Pro 100 / month
  • 13. FAQs ✓ Do we need to include a local search term? ✓ Can we get results beyond top 10? ✓ Can I create a White Label report? ✓ Where is Link/Authority data from?
  • 15. Reviewbiz ✓ Online Customer Review Badge ✓ Connects website with local profiles ✓ leave reviews Makes it easy for customers to ✓ Not review syndication
  • 16. USA 16
  • 17. Canada 17
  • 18. UK 18
  • 19. APIs ✓ Rank checking ✓ Local directory listings ✓ Citation tracker (client / competitor) ✓ Google+ ✓ Social Media