Brightlocal - Master Class Webinar - Local Search Rank Checker (Nov 2012)

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Myles Anderson

Business

Master Class Webinar Series:
Local Search Rank Checker

Hello & welcome to the webinar. The
webinar will start in a few minutes.

Agenda
✓ Overview & Top 5 FAQs
✓ Packages & report quantities
✓ Setting up ranking reports
✓ Analyzing ranking reports
✓ Sharing reports with customers
✓ White-label reports
✓ Summary reports
✓ Rank Checker API

‘Rank Checker’
✓ Google, Yahoo & Bing
✓ Organic & Local rankings
✓ Top 50 results
✓ Scheduled & Adhoc reports
✓ Online, PDF, CSV
✓ White-label reports

FAQs
✓ Do we need to include a keyword in our
search terms?

✓ Can i set my location when setting up a
report?

✓ Does tool use our IP? Can we get blocked?

✓ Why do my reports sometimes fail?

✓ reported by your tool?
Why do the results I see differ from what is

Packages & Reports

✓ Single Business 3 scheduled / 30 searches

✓ Multi Business 6 scheduled / 100 searches

✓ SEO Pro 100 scheduled / 300 searches

Scheduled Report vs. Ranking Run

Automated run Manual run

Regular reports 1-off / Periodic

Is saved to account Is saved to account

Does not use run Does use run credit
credit

Business name issues
X Austin Pest Control

✓ Radical Pest Inc

X San Diego Dentist

✓ Perfect Smile Clinic

Saved report vs. Quick search
1 search credit 1 search credit

25-100 keywords 10 keywords

Saved to account Not saved

5-10 mins <5 mins

Result Types
✓ Organic For client website

✓ Places/Local For client Local listing

✓ 3rd Party Listings on 3rd party sites

Advanced Insights
✓ We cache results for 12 hours
✓ (or we’ll do it for you)
If reports fail - wait 10 mins & re-run

Rank Checker API
✓ Use the API to return ranking data into your own
reporting dashboard or SEO tools

✓ Returns raw data &/or links to your PDF & external
URL reports

✓ Add/edit/delete reports from your own system

✓ Use for internal reporting / commercial external use

✓ Cost - on a per request basis (US$0.01)

What are we working on
✓ ‘Location emulation’

✓ PPC track tracker

✓ Tracking multiple URLs in 1 report
✓ White-label Rank Checker tool (2013)

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