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Jeff White ADL keynote on social media and internet marketing

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Bake The Marketing In @brightwhite | jeff@kulapartners.com cc 2013 | Creative Commons Attribution Sharealike A RECIPE FOR SUCCESS IN SOCIAL MEDIA AND INTERNET MARKETING
Make the secret a lot more trouble than the trick seems worth.’ Teller http://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html ‘
IT’S BIGGER THAN YOU THINK Instagram photo by @connorrejay
World population in 2013 Mobile devices in 2013 >7billion http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Billion users on Facebook Nearly 15% of the world >1 http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
Million mobile Facebook users 680 http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
Atlantic Canadian Social Media use by age group http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/
Gender differences http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/
YOUR OWNED MEDIA HOME Instagram photo by @jillclow
http://bishopscellar.ca
MOBILE Instagram photo by @ramblingamazon
SEARCH Instagram photo by @ellenandrews
FACEBOOK Instagram photo by @kgetson
TWITTER Instagram photo by @itsklsyyy
INSTAGRAM Instagram photo by @jaclyngallant
EMAIL Instagram photo by @hannahthompson01
5 TAKEAWAYS Instagram photo by @mimmiea
1. Your website is your home base and the only place on the web that you control completely. Use it. 2. Optimize for mobile. Put hours, location, contact info & HTML menu prominently on your site. 3. Claim your Google Local listing and include important keywords on your site to be found. 4. Engage with your fans and dissenters via Twitter, Facebook, Instagram, Yelp, etc. Be real. 5. Email marketing is a very powerful tool. Exploit it.
@brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite Thank you.

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