1. Mozilla Add-ons Universe
The Next Level for AMO
Mozilla Balkans Public Day, Skopje - 22 May 2010

3. 1.5+ Billion
Add-ons!

4. Why Add-ons
Core to the Mozilla mission of “choice & innovation”
Huge momentum versus other browsers.
Customization is one of the key differentiators for Firefox
and helps users feel like Firefox is “mine”
Innovation incubator
1st class deployment infrastructure at Mozilla Add-ons
(AMO)

5. Fun Facts
1.5B downloaded from AMO
167M+ add-ons in use
57,093 Collections
4.5M registered users
33-50% of Firefox installs have at least one add-on
Average number of add-ons per user is 5
More...

6. Vibrant Startup Ecosystem

7. The Big Guys

8. For Users

9. Collections
Add-on Sharing
Launched with site re-design in August 2009
Encourage participation from non-developers
Ultimately, increase # of downloads.

10. Personas Integrated

11. For Developers

12. Developer Hub
Documentation, tutorials, code samples
Case Studies
Taggable, searchable code repositories
Queue Metrics
Best Practices
Forums
Metrics
More...

13. Forums

14. Verification Suite

15. Contributions

16. Picture by Kai Hendry.

17. Mobile Add-ons
Picture by Madhava Enros

18. What's Next
(A Sampling)

19. Shiny New Add-ons Manager

20. Zamboni - aka The Big Rewrite
Moving away from a CakePHP driven site to the Django
framework
Scaleability
Stability
Reliable Statistics
New Features
Seen in the wild:
http://blog.mozilla.com/addons/2010/05/07/traces-of-a-new-amo/

21. Revamped Statistics

22. Review Changes Coming
http://blog.mozilla.com/addons/2010/05/21/a-different-review-
process-proposal/

23. Add-on Store
Finding a Business Model for add-ons is hard. Typically needs
to be backed by a compelling Web Service. Hobbyist add-on
authors and companies alike deserve a chance to make a few
dollars.
Follow progress in bug 562790.

24. Get Involved
https://developer.mozilla.org/En/Extensions
https://wiki.mozilla.org/AMO
https://forums.addons.mozilla.org

25. Thanks!
Get in touch
@brianking
www.briks.si/kontakt