Presentation at Measurefest 2014 by Beth Granter at Brilliant Noise. Monitoring, engagement, publishing and measurement tools. Free tools and paid-for tools. Functionality checklists.
Links to these tools and lots more at http://delicious.com/bethgranter/tools
5. What I’m going to talk about
- People (3%)
- Process (5%)
- Tool selection - functionality checklist (35%)
- Paid measurement tools (5%)
- Free tools for social media research (45%)
- Funny animals (7%)
6. People
Community manager/
moderators/customer service
Engage Publish
Analyst/insight team/
researcher
Content strategist/
copywriter/design/
editor
MeasureMonitor
18. Paid-for buzz monitoring
& measurement tools
Almost always:
- Volume by theme
over time
- Top sites
- Top authors
- Top tweets
- Top news articles
- Trending topics
- Sentiment
- Top countries
Sometimes:
- Demographics
- Channel metrics
(followers, fans etc.)
- Facebook page
content data
- Rules to auto-categorise/
tag
mentions
- Top cities
21. Tools for research (monitor)
To discover:
- who is talking about a topic
- what is being said
- when and where relevant conversations happen
22. Google trends
- Search volumes
- Locations
- Time ranges
!
- Competitor analysis
- Related terms
- Forecast
23. Google
AdWords
- Input known audience data
(interests)
- Get a list of websites, apps
and videos they’re most likely
to see
- Limited to Google Display
Network
24. Twitter
analytics
- Actual impression data!
- Owned accounts only
- Engagements combine
clicks, retweets, replies,
follows and favourites
- Engagement rate is
engagements per
impression
25. Twitter
analytics
- Per-tweet specific
engagement data
available in export
- Cannot change date
range - 28 day history
only
26. Twitter
analytics
- Cannot export follower
data
- Follower count
backdated to July 2012
- Scale makes it hard to
see peaks
- Cannot change date
range
32. 32
Tweriod
- When do your
followers tweet?
- When do you get
the most @replies?
33. Twittercounter
33
- Measure volume of
followers over time
- Up to three months
history free
- Competitor analysis
- Paid options to export
data & track ongoing,
track unfollows
34. 34
Tweetstats
- When did an account
tweet? By month, day
and time.
- Who do they @mention
the most?
- Who do they retweet
the most?
- Word cloud of their
tweets
35. Section Header
Followerwonk
About your followers or
those you follow:
- Location
- Follower count
- Account ages
- Recencies of tweets
- Total tweets
- Languages
36. 36
Followerwonk
About your followers or
those you follow:
- % retweets within
tweets
- @mentions outbound
- Authority
- Gender
- Most active hours
- bio wordcloud
37. Section Header
Followerwonk
- Twitter user search
- Regional limit
- Sort results by
followers
- Export data (paid)
38. In summary…
- People - think about who’s going to be using the tools
- Process - think about how they’re going to use them
- Checklist - make your own detailed requirements list and prioritise
- Score paid tools against your list
- Consider a suite of tools vs a single tool
- Use loads of free tools to get to know your audience!